오토바이용 의류 시장 규모, 점유율, 성장 분석 : 제품 유형별, 재료별, 유통 채널별, 최종사용자별, 지역별 - 산업 예측(2025-2032년)

Global Motorcycle Apparel Market size was valued at USD 93.5 billion in 2023 and is poised to grow from USD 98.27 billion in 2024 to USD 146.3 billion by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).

The motorcycle apparel sector is experiencing growth driven by increasing two-wheeler sales in emerging markets and strict government regulations promoting protective clothing to enhance safety. The demand for motorcycle gear, including shoes, jackets, helmets, and accessories, is rising as consumers prioritize safety amid growing traffic accidents. Enhanced per capita incomes are enabling individuals to invest in modern protective gear, while new manufacturers and technological advancements are further propelling market expansion. Despite challenges posed by supply chain disruptions during global crises that temporarily impacted production, industry leaders have implemented innovative strategies to capitalize on this growth opportunity. With escalating road accidents highlighting an urgent need for safety gear, the motorcycle apparel market is positioned for significant development in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Motorcycle Apparel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Motorcycle Apparel Market Segments Analysis

Global Motorcycle Apparel Market is segmented by Product Type, Material, Distribution Channel, End- User and region. Based on Product Type, the market is segmented into Shoes, Helmets, Gloves, Knee Pads, Jackets, Pants, Base Coats and Others. Based on Material, the market is segmented into Mesh, Leather, Plastic, Carbon Fiber and Other. Based on Distribution Channel, the market is segmented into Non-Store and Store Built. Based on End- User, the market is segmented into On-Road Motorbike Wear and Off-Road Motorbike Wear. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Motorcycle Apparel Market

The expansion of the global motorcycle apparel market is significantly driven by an increasing awareness of road safety among motorcyclists. With statistics revealing that more than 88 percent of motorcycle accidents result in injuries worldwide, as reported by the World Health Organization in 2024, riders are increasingly prioritizing safety by choosing to wear certified protective gear such as helmets and CE-rated jackets. Additionally, safety regulations in both Europe and North America further propel this demand, as they require riders to wear protective clothing while riding. This growing emphasis on safety is shaping the motorcycle apparel market, pushing it towards greater innovation and growth.

Restraints in the Global Motorcycle Apparel Market

The Global Motorcycle Apparel market faces significant restraints primarily due to the high costs associated with advanced technologies like airbag systems and premium materials such as Kevlar and Gore-Tex, which result in elevated prices for top-quality gear. This pricing poses a challenge for budget-conscious consumers, particularly in developing nations, deterring them from purchasing essential protective equipment. Consequently, the presence of counterfeit and uncertified products presents a substantial threat to reputable brands, hindering the overall market growth. Despite increasing awareness regarding the importance of protective apparel, the affordability issue remains a significant barrier to widespread adoption.

Market Trends of the Global Motorcycle Apparel Market

The Global Motorcycle Apparel market is witnessing a significant trend towards the integration of smart technologies, reshaping the industry landscape. As manufacturers like Alpinestars and Dainese introduce advanced second-generation airbag jackets designed to self-inflate upon impact, safety and innovation are at the forefront of consumer preferences. Additionally, the rise of smart helmets equipped with heads-up display navigation systems in regions like Europe and North America highlights the growing demand for enhanced safety and convenience among riders. This shift not only underscores a technological evolution in motorcycle gear but also positions smart apparel as a key driver of market growth moving into 2024.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Motorcycle Apparel Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Shoes
• Helmets
• Gloves
• Knee Pads
• Jackets
• Pants
• Base Coats
• Others

Global Motorcycle Apparel Market Size by Material & CAGR (2025-2032)

• Market Overview
• Mesh
• Leather
• Plastic
• Carbon Fiber
• Other

Global Motorcycle Apparel Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Non-Store
• Store Built

Global Motorcycle Apparel Market Size by End- User & CAGR (2025-2032)

• Market Overview
• On-Road Motorbike Wear
• Off-Road Motorbike Wear

Global Motorcycle Apparel Market Size & CAGR (2025-2032)

• North America (Product Type, Material, Distribution Channel, End- User)
  • US
  • Canada
• Europe (Product Type, Material, Distribution Channel, End- User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, Distribution Channel, End- User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, Distribution Channel, End- User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, Distribution Channel, End- User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Alpinestars (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• REV'IT! (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fox Racing (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klim (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rynox Gears (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HELD GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cortech (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harley-Davidson Motor Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Schuberth GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SafeTech (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Furygan (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rukka Motorsport (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Icon Motosports (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spidi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW Motorrad (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KTM (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scorpion EXO (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arai Helmets (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations