스마트 교육 및 학습 시장 규모, 점유율, 성장 분석 : 소프트웨어별, 하드웨어별, 서비스별, 용도별, 배포별, 지역별 - 산업 예측(2025-2032년)

Global Smart Education and Learning Market size was valued at USD 255.6 billion in 2023 and is poised to grow from USD 303.9 billion in 2024 to USD 1213.9 billion by 2032, growing at a CAGR of 18.9% during the forecast period (2025-2032).

The smart education and learning market is experiencing rapid transformation as technology becomes integral to education. With an increasing emphasis on digital classrooms and personalized learning platforms, both educational institutions and corporate entities are leveraging smart tools to boost engagement and improve outcomes. The global shift towards flexible, accessible, and learner-centric education is prompting continuous innovation from EdTech companies and governments. The proliferation of smartphones and tablets allows students to access educational content anytime and anywhere, with platforms like Byju's and Khan Academy leading the way in mobile-optimized learning. However, significant gaps remain in rural and underdeveloped areas, where limited internet connectivity and lack of devices hinder access to smart learning solutions. AI-driven platforms like Socratic and Century Tech enhance the learning experience by providing personalized feedback, fostering effective teaching strategies, and promoting inclusivity.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smart Education and Learning market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Smart Education and Learning Market Segments Analysis

Global Smart Education and Learning Market is segmented by Software, Hardware, Service, Application, Deployment, Organization Size and region. Based on Software, the market is segmented into Learning Management System (LMS), Learning Content Management System, Adaptive Learning Platform, Assessment Services and Others. Based on Hardware, the market is segmented into Interactive White Boards (WBS), Interactive Displays, Interactive Tables and Student Response Systems. Based on Service, the market is segmented into Managed Services and Professional Services. Based on Application, the market is segmented into Government, Enterprise/Business Education, NGOs And Association, Professional Services and Healthcare. Based on Deployment, the market is segmented into Cloud and On-Premise. Based on Organization Size, the market is segmented into Small And Medium Organization and Large Organization. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Smart Education and Learning Market

The Global Smart Education and Learning market is being driven by the escalating integration of artificial intelligence (AI) into educational frameworks and marketing strategies. As companies harness AI's capabilities for enhanced personalization, predictive analytics, and robust customer engagement, they are better positioned to analyze extensive data sets and anticipate learner behaviors. This dynamic approach allows for the delivery of customized content that significantly elevates the overall learning experience, ultimately leading to higher engagement and conversion rates. Moreover, AI tools can optimize educational and marketing efforts in real-time, ensuring efficiency and effective resource allocation, which further propels growth in this expansive market.

Restraints in the Global Smart Education and Learning Market

The implementation of significant tariffs by major economies, particularly the recent actions taken by the United States, has created turbulence in the market and fostered a climate of investor apprehension. On April 3, 2025, President Donald Trump revealed extensive new tariffs, instituting a blanket 10% rate along with considerably higher duties on imports from nations such as China, Japan, South Korea, and the European Union. This announcement precipitated a drastic sell-off in the financial markets, resulting in the Dow plummeting over 1,500 points, the Nasdaq decreasing by 5%, and the S&P 500 dropping by 4%. Prominent U.S. companies including Apple, Nvidia, and GM experienced significant stock price declines, while others, like Stellantis, were compelled to cease operations at their Canadian and Mexican facilities.

Market Trends of the Global Smart Education and Learning Market

The Global Smart Education and Learning market is witnessing a significant trend fueled by the integration of artificial intelligence (AI) in content creation and optimization. Educational institutions and e-learning platforms are increasingly adopting AI-driven tools to generate adaptive learning materials, enhancing personalization and engagement for learners. This shift not only streamlines content production but also supports real-time analytics to improve teaching strategies and student outcomes. The ability to tailor educational experiences to individual needs positions organizations competitively in an evolving market. As AI continues to revolutionize the learning landscape, stakeholders must adapt to stay relevant and capitalize on emerging opportunities.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Smart Education and Learning Market Size by Software & CAGR (2025-2032)

• Market Overview
• Learning Management System (LMS)
• Learning Content Management System
• Adaptive Learning Platform
• Assessment Services
• Others

Global Smart Education and Learning Market Size by Hardware & CAGR (2025-2032)

• Market Overview
• Interactive White Boards (WBS)
• Interactive Displays
• Interactive Tables
• Student Response Systems

Global Smart Education and Learning Market Size by Service & CAGR (2025-2032)

• Market Overview
• Managed Services
• Professional Services

Global Smart Education and Learning Market Size by Application & CAGR (2025-2032)

• Market Overview
• Government
• Enterprise/Business Education
• NGOs And Association
• Professional Services
• Healthcare

Global Smart Education and Learning Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premise

Global Smart Education and Learning Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small And Medium Organization
• Large Organization

Global Smart Education and Learning Market Size & CAGR (2025-2032)

• North America (Software, Hardware, Service, Application, Deployment, Organization Size)
  • US
  • Canada
• Europe (Software, Hardware, Service, Application, Deployment, Organization Size)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Software, Hardware, Service, Application, Deployment, Organization Size)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Software, Hardware, Service, Application, Deployment, Organization Size)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Software, Hardware, Service, Application, Deployment, Organization Size)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BYJU'S (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coursera, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duolingo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udemy, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instructure, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackboard Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SMART Technologies ULC (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ellucian Company L.P. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (Google for Education) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• upGrad (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simplilearn (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vedantu (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unacademy (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 360Learning (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations