폴리비닐 알코올(PVA) 시장 규모, 점유율, 성장 분석, 유형별, 용도별, 지역별 - 산업 예측(2025-2032년)

Global Polyvinyl Alcohol Market size was valued at USD 1.1 billion in 2023 and is poised to grow from USD 1.18 billion in 2024 to USD 2.01 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The global Polyvinyl Alcohol (PVA) market is characterized by robust growth driven by its versatile applications across various industries, including textiles, paper, construction, and personal care. Demand for PVA is particularly strong in the packaging sector, where its biodegradable properties align with increasing environmental sustainability initiatives. The rise in e-commerce and the need for protective packaging solutions further enhance PVA's market appeal. Additionally, advancements in production technology and the development of specialized PVA grades are expected to open new avenues for market expansion. Regions experiencing rapid industrialization and urbanization contribute significantly to market dynamics, with manufacturers focusing on innovation and sustainability to maintain competitiveness. Overall, the global PVA landscape presents numerous opportunities for stakeholders to leverage emerging trends and consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Polyvinyl Alcohol market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Polyvinyl Alcohol Market Segments Analysis

Global Polyvinyl Alcohol Market is segmented by Type, Application and region. Based on Type, the market is segmented into Fully hydrolyzed, Partially hydrolyzed, PVOH hydrogels and Others. Based on Application, the market is segmented into PVB Resin, Adhesives and sealants, Textile, Paper, Building and construction, Packaging, Medical and personal care and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Polyvinyl Alcohol Market

The global Polyvinyl Alcohol (PVA) market is experiencing significant momentum due to the rising emphasis on sustainability, particularly the demand for biodegradable packaging solutions. As industries shift towards environmentally friendly practices, major companies have begun integrating innovative materials such as water-soluble PVA sheets into their products, notably in detergent packaging to reduce plastic waste. This growing trend is propelled by strict environmental regulations and a heightened consumer preference for eco-conscious alternatives in both detergent and food packaging. The focus on sustainable materials is set to drive further developments and expansions within the PVA market in the foreseeable future.

Restraints in the Global Polyvinyl Alcohol Market

The Global Polyvinyl Alcohol (PVA) market faces several restraints primarily related to the high manufacturing costs associated with vinyl acetate monomer (VAM), a key raw material. These elevated production costs hinder manufacturers from maintaining competitive pricing, as they are directly impacted by the volatile nature of VAM prices. Consequently, this situation restricts the expansion of PVA applications, particularly in regions where price sensitivity is a significant concern. As manufacturers navigate these financial challenges, the overall growth potential of the PVA market is adversely affected, limiting its adoption across diverse sectors.

Market Trends of the Global Polyvinyl Alcohol Market

The Global Polyvinyl Alcohol (PVA) market is witnessing a notable trend towards the integration of smart and functional properties in PVA films, driven by escalating demands for innovative packaging solutions. Recent advancements include the incorporation of antibacterial and antioxidant additives, which cater to the food and pharmaceutical sectors' need for enhanced safety and sustainability. BASF's launch of PVA-based active packaging that reduces oxygen exposure highlights this shift, signaling a growing market inclination towards environmentally friendly alternatives. As businesses increasingly prioritize functional and sustainable packaging, the adoption of upgraded PVA films is set to expand significantly, reshaping market dynamics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Polyvinyl Alcohol Market Size by Type & CAGR (2025-2032)

• Market Overview
• Fully hydrolyzed
• Partially hydrolyzed
• PVOH hydrogels
• Others

Global Polyvinyl Alcohol Market Size by Application & CAGR (2025-2032)

• Market Overview
• PVB Resin
• Adhesives and sealants
• Textile
• Paper
• Building and construction
• Packaging
• Medical and personal care
• Others

Global Polyvinyl Alcohol Market Size & CAGR (2025-2032)

• North America (Type, Application)
  • US
  • Canada
• Europe (Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kuraray Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anhui Wanwei Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chang Chun Petrochemicals Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sinopec Sichuan Vinylon Works (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sekisui Specialty Chemicals (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi Chemical Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Vam & Poval Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacker Chemie AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dow Chemical Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merck KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Synthetic Chemical Industry Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celanese Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eastman Chemical Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OCI Company Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Denka Company Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SNP, Inc. (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hefei TNJ Chemical Industry Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inner Mongolia Shuangxin Environment-Friendly Material Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Astrra Chemicals (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations