리퀴드 블러셔 시장 : 규모, 점유율, 성장 분석, 제품 유형별, 포장별, 색별, 용도별, 성별, 유통 채널별, 성분 유형별, 지역별 산업 예측(2025-2032년)

Global Liquid Blush Market size was valued at USD 3.1 billion in 2023 and is poised to grow from USD 3.37 billion in 2024 to USD 6.51 billion by 2032, growing at a CAGR of 8.6% during the forecast period (2025-2032).

The global liquid blush market is experiencing significant growth driven by various factors. Rising interest in natural-looking makeup has heightened demand for liquid blush, known for its lightweight, buildable texture that seamlessly blends with the skin. The "no-makeup" trend further enhances its appeal, promoting a dewy finish. Additionally, the clean beauty movement encourages consumers to seek liquid blushes that are formulated with safe, non-toxic ingredients, aligning with a growing preference for eco-friendly products that avoid harsh chemicals and parabens. Furthermore, advancements in user-friendly packaging, such as droppers, pumps, and applicator wands, facilitate convenient application, catering to the fast-paced lifestyle of consumers and making liquid blush a practical choice for on-the-go enhancements.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Liquid Blush market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Liquid Blush Market Segments Analysis

Global Liquid Blush Market is segmented by Product Type, Packaging, Color, Application, Gender, Distribution Channel, Ingredient Type and region. Based on Product Type, the market is segmented into Creamy Liquid Blush, Gel Liquid Blush, Sheer Liquid Blush and Matte Liquid Blush. Based on Packaging, the market is segmented into Tube and Glass Bottle. Based on Color, the market is segmented into Baby Pink, Rose Pink, Rouge Pink, Cherry and Others. Based on Application, the market is segmented into Personal Use and Professional Use. Based on Gender, the market is segmented into Female, Male and Unisex. Based on Distribution Channel, the market is segmented into Online Retail, Department Stores, Specialty Stores and Drugstores. Based on Ingredient Type, the market is segmented into Natural Ingredients, Synthetic Ingredients and Vegan Ingredients. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Liquid Blush Market

The Global Liquid Blush market is experiencing growth driven by the rising demand for a dewy, natural makeup aesthetic. This trend emphasizes lightweight formulations that provide a subtle sheen, making liquid blush an ideal choice for achieving a flawless "no-makeup" look. Its versatility contributes to its popularity, making it suitable for both everyday use and professional settings. Additionally, brands are responding to evolving consumer preferences by introducing innovative formulations that enhance tint, moisture retention, and color longevity. As beauty trends continue to evolve, liquid blush stands out as a key product for those seeking a fresh and luminous complexion.

Restraints in the Global Liquid Blush Market

The Global Liquid Blush market faces challenges due to the strong preference for powder blushes among consumers. Many potential buyers gravitate towards powder formulations because they are known for their longevity, ease of application, and smooth finish. This widespread favoritism creates a significant barrier for liquid blushes, which struggle to gain traction in the market. Additionally, factors beyond the control of liquid blush manufacturers have hindered their growth potential. Therefore, it is crucial for brands to adopt more strategic approaches in terms of packaging and product formulation to better resonate with consumer preferences and potentially shift the market dynamics in their favor.

Market Trends of the Global Liquid Blush Market

The Global Liquid Blush market is experiencing a significant trend towards packaging enhancements, with brands prioritizing ergonomic applicator designs such as wands, pumps, and droppers. This evolution in packaging not only increases user-friendliness and convenience but also allows for more precise application, reducing waste and promoting hygiene. Companies like e.l.f. and Huda Beauty are leading the way with innovative packaging solutions that cater to the lifestyle of on-the-go consumers. These advanced applicators not only improve the overall user experience but also serve as effective marketing tools, solidifying their appeal in a competitive beauty landscape that increasingly values practicality and modern aesthetics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Liquid Blush Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Creamy Liquid Blush
• Gel Liquid Blush
• Sheer Liquid Blush
• Matte Liquid Blush

Global Liquid Blush Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Tube
• Glass Bottle

Global Liquid Blush Market Size by Color & CAGR (2025-2032)

• Market Overview
• Baby Pink
• Rose Pink
• Rouge Pink
• Cherry
• Others

Global Liquid Blush Market Size by Application & CAGR (2025-2032)

• Market Overview
• Personal Use
• Professional Use

Global Liquid Blush Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Female
• Male
• Unisex

Global Liquid Blush Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Department Stores
• Specialty Stores
• Drugstores

Global Liquid Blush Market Size by Ingredient Type & CAGR (2025-2032)

• Market Overview
• Natural Ingredients
• Synthetic Ingredients
• Vegan Ingredients

Global Liquid Blush Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging, Color, Application, Gender, Distribution Channel, Ingredient Type)
  • US
  • Canada
• Europe (Product Type, Packaging, Color, Application, Gender, Distribution Channel, Ingredient Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging, Color, Application, Gender, Distribution Channel, Ingredient Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging, Color, Application, Gender, Distribution Channel, Ingredient Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging, Color, Application, Gender, Distribution Channel, Ingredient Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Rare Beauty (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NARS Cosmetics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Charlotte Tilbury (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glossier (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hourglass Cosmetics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Benefit Cosmetics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• e.l.f. Cosmetics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saie (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maybelline New York (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huda Beauty (United Arab Emirates)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ColourPop Cosmetics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anastasia Beverly Hills (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Milk Makeup (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flower Beauty (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chantecaille (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merit Beauty (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Armani Beauty (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Too Faced (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Milani Cosmetics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarte Cosmetics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations