SaaS 기반 비즈니스 애널리틱스 시장 규모, 점유율, 성장 분석 : 제공별, 전개 모델별, 분석 유형별, 지역별 - 산업 예측(2025-2032년)

Global SaaS-based Business Analytics Market size was valued at USD 11.1 billion in 2023 and is poised to grow from USD 12.74 billion in 2024 to USD 38.44 billion by 2032, growing at a CAGR of 14.8% during the forecast period (2025-2032).

The surge in digital transformation initiatives across various industries has heightened the need for data-driven decision-making solutions. With organizations accumulating vast amounts of data from customer interactions, supply chains, and internal processes, there is a pressing demand for real-time analytics. SaaS-based business analytics platforms offer a scalable, cost-efficient, and user-friendly solution, eliminating the need for substantial infrastructure investments. The transition to cloud-native analytics is a key catalyst for the market's expansion. Additionally, the emphasis on agility, remote access, and operational efficiency is driving the adoption of SaaS analytical tools across sectors such as banking, retail, manufacturing, and healthcare. The integration of AI and ML enhances these tools with predictive capabilities, further solidifying their importance in operational decision-making within compliant and secure environments.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global SaaS-based Business Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global SaaS-based Business Analytics Market Segments Analysis

Global SaaS-based Business Analytics Market is segmented by Offering, Deployment Model, Analytics Type and region. Based on Offering, the market is segmented into Software and Service. Based on Deployment Model, the market is segmented into Public Cloud and Private Cloud. Based on Analytics Type, the market is segmented into Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global SaaS-based Business Analytics Market

The increasing emphasis on data-driven business strategies is significantly boosting the adoption of SaaS-based business analytics solutions. Businesses across multiple sectors are leveraging analytics to acquire real-time insights, streamline operations, and enhance customer engagement. The integration of AI technologies enables these SaaS platforms to process large datasets more efficiently, transforming them into actionable insights that facilitate quicker and more informed decision-making. This trend is propelling the overall growth of the global market and positively influencing the outlook for SaaS-based business analytics. As organizations recognize the importance of data analytics, the demand for these solutions continues to rise, underscoring their critical role in modern business operations.

Restraints in the Global SaaS-based Business Analytics Market

Despite advancements in the connectivity landscape, integrating data from various systems into a unified SaaS-based analytics platform presents ongoing challenges. Legacy systems, disparate dataset formats, and isolated data sources can impede swift deployment and compromise the quality of insights generated. While modern APIs and integration solutions are enhancing interoperability, they may inadvertently obstruct widespread adoption, especially for organizations navigating intricate IT frameworks. This complexity can create barriers that hinder the seamless utilization of analytics tools, ultimately affecting businesses' ability to derive meaningful insights and make data-driven decisions effectively. Overcoming these obstacles remains crucial for the successful implementation of business analytics solutions.

Market Trends of the Global SaaS-based Business Analytics Market

The Global SaaS-based Business Analytics market is experiencing a significant trend towards AI-powered augmented analytics, which is transforming the way organizations approach data analysis. By integrating artificial intelligence and machine learning, companies are streamlining processes from data preparation to insight generation, making analytics more accessible to non-technical users. This democratization of data empowers business users to derive actionable insights quickly, fostering a culture of data-driven decision-making. As organizations seek to gain a competitive edge, the demand for intuitive, automated analytics solutions continues to grow, enhancing operational efficiency and driving impactful business outcomes across various sectors.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global SaaS-based Business Analytics Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Software
• Service

Global SaaS-based Business Analytics Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• Public Cloud
• Private Cloud

Global SaaS-based Business Analytics Market Size by Analytics Type & CAGR (2025-2032)

• Market Overview
• Descriptive Analytics
• Predictive Analytics
• Prescriptive Analytics

Global SaaS-based Business Analytics Market Size & CAGR (2025-2032)

• North America (Offering, Deployment Model, Analytics Type)
  • US
  • Canada
• Europe (Offering, Deployment Model, Analytics Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Deployment Model, Analytics Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Deployment Model, Analytics Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Deployment Model, Analytics Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qlik (USA/Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yellowfin (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mode Analytics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pyramid Analytics (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations