보이스 커머스 시장 규모, 점유율, 성장 분석, 컴포넌트별, 전개 모드별, 용도별, 지역별 - 산업 예측(2025-2032년)

Global Voice Commerce Market size was valued at USD 6.3 billion in 2023 and is poised to grow from USD 7.21 billion in 2024 to USD 21.14 billion by 2032, growing at a CAGR of 14.4% during the forecast period (2025-2032).

The global voice commerce market is experiencing dynamic growth driven by technological innovations, evolving consumer behaviors, and the rising prevalence of smart devices. The allure of hands-free, intuitive voice interfaces simplifies product searches and reorder processes, promoting wider adoption among consumers. The integration of voice commerce features across mobile apps, smart TVs, wearables, and IoT ecosystems broadens accessibility. Key industries such as food delivery, travel booking, and healthcare are utilizing voice commerce for its convenience. Additionally, advancements in multilingual support and localization aid brands in reaching diverse populations. With the infusion of AI, machine learning, IoT, and blockchain technology, voice commerce platforms are enhancing user experiences while addressing concerns of privacy and security, subsequently elevating consumer expectations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Voice Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Voice Commerce Market Segments Analysis

Global Voice Commerce Market is segmented by Component, Deployment Mode, Application and region. Based on Component, the market is segmented into Solutions and Services. Based on Deployment Mode, the market is segmented into On-Premises and Cloud. Based on Application, the market is segmented into Retail & E-commerce, BFSI, Healthcare, Automotive, Consumer Electronics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Voice Commerce Market

The expansion of the Global Voice Commerce market is fueled by the increasing prevalence of smart speakers, which streamline the buying process by enabling users to reorder past purchases, seek product recommendations, and finalize transactions without the need to use websites or apps. The affordability of these devices, coupled with broader Internet accessibility and ongoing enhancements in voice recognition technology, supports their widespread adoption. Additionally, the convenience and seamless user experience they offer, along with the rising trust in AI-driven voice interfaces, further propel the popularity of voice commerce platforms among consumers around the world.

Restraints in the Global Voice Commerce Market

The Global Voice Commerce market faces certain challenges as voice assistance technology becomes more prevalent in the shopping experience. Users express concerns about their conversations being recorded, stored, and possibly misused, which deters them from utilizing voice commands, especially when handling sensitive information like payment details and personal addresses. Additionally, the absence of clear confirmation steps in voice commerce transactions, which are typically present in traditional online shopping, contributes to users' feelings of insecurity regarding unintentional or fraudulent purchases. These apprehensions can hinder the widespread adoption of voice commerce in the retail sector.

Market Trends of the Global Voice Commerce Market

The Global Voice Commerce market is witnessing a significant trend towards integration with smart home ecosystems, as popular platforms such as Amazon Echo, Google Nest, and Apple HomePod evolve into central hubs for seamless shopping experiences. This development facilitates a frictionless shopping loop, wherein convenience and automation enhance user engagement and drive consumer behavior. With the global surge in smart home device adoption, this trend is set to redefine personalized and hands-free commerce, allowing users to effortlessly manage their shopping needs through voice commands. As this market matures, it is likely to elevate the overall consumer experience and market dynamics considerably.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Voice Commerce Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
• Services

Global Voice Commerce Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud

Global Voice Commerce Market Size by Application & CAGR (2025-2032)

• Market Overview
• Retail & E-commerce
• BFSI
• Healthcare
• Automotive
• Consumer Electronics
• Others

Global Voice Commerce Market Size & CAGR (2025-2032)

• North America (Component, Deployment Mode, Application)
  • US
  • Canada
• Europe (Component, Deployment Mode, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Mode, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Mode, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Mode, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group Holding Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corp. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baidu Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nuance Communications (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SoundHound AI (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twilio Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonos Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigCommerce Pty. Ltd. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations