웹사이트 빌더 소프트웨어 시장 규모, 점유율, 성장 분석, 컴포넌트별, 플랫폼별, 최종사용자별, 지역별 - 산업 예측(2025-2032년)

Global Website Builder Software Market size was valued at USD 10.2 billion in 2023 and is poised to grow from USD 11.42 billion in 2024 to USD 28.29 billion by 2032, growing at a CAGR of 12.0% during the forecast period (2025-2032).

The global website builder software market is experiencing robust growth driven by the increasing need for user-friendly web development solutions, spurred by technological advancements and shifts in consumer behavior. The rise of individual entrepreneurship and the gig economy is motivating small to medium-sized business owners to create their own websites, thus amplifying demand for these tools. Additionally, the surge in e-commerce activities prompts retailers to transition online, further driving the necessity for effective website solutions. The proliferation of smartphones enhances the requirement for mobile-responsive designs, while cloud computing adoption boosts performance and scalability. Furthermore, innovations in AI, machine learning, IoT, augmented reality, and blockchain are enhancing user experiences and security, making website builder software more appealing and interactive for businesses.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Website Builder Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Website Builder Software Market Segments Analysis

Global Website Builder Software Market is segmented by Component, Platform, End User and region. Based on Component, the market is segmented into Software and Services. Based on Platform, the market is segmented into Desktop and Mobile. Based on End User, the market is segmented into Personal, Commercial, Educational and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Website Builder Software Market

One key market driver for the Global Website Builder Software Market is the increasing demand for online presence among businesses of all sizes. As more companies recognize the importance of digital marketing and e-commerce, the need for user-friendly, customizable website solutions has surged. This demand is further fueled by the rising prevalence of small and medium enterprises, which often have limited technical expertise and resources. Consequently, website builder software that offers intuitive interfaces, diverse templates, and integrated SEO tools attracts businesses seeking to create a professional online image quickly and efficiently, thereby driving market growth.

Restraints in the Global Website Builder Software Market

One key market restraint for the global website builder software market is the growing prevalence of free or low-cost website creation tools, which can deter potential customers from investing in premium solutions. As small businesses and individual users increasingly opt for budget-friendly options, established providers may face significant competition, resulting in reduced profitability and market share. Additionally, the rapid evolution of web technologies and consumer preferences necessitates continuous innovation, which can strain resources for companies aiming to remain competitive. These factors collectively challenge market growth and compel businesses to differentiate themselves through advanced features and superior customer support.

Market Trends of the Global Website Builder Software Market

The Global Website Builder Software market is witnessing a significant trend towards the adoption of AI-powered solutions, where advanced algorithms enable users to create sophisticated websites with ease. These innovative platforms leverage intelligent features, including chatbots and automated support tools, facilitating seamless integration and enhancing user experience. As they require minimal technical expertise, these user-friendly builders cater to a broader audience, including small business owners and individuals seeking professional online presence. Additionally, attractive pricing models promote widespread accessibility, driving further demand and fostering competitive growth in the market as more users recognize the value of streamlined web development processes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Website Builder Software Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services

Global Website Builder Software Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Desktop
• Mobile

Global Website Builder Software Market Size by End User & CAGR (2025-2032)

• Market Overview
• Personal
• Commercial
• Educational
• Others

Global Website Builder Software Market Size & CAGR (2025-2032)

• North America (Component, Platform, End User)
  • US
  • Canada
• Europe (Component, Platform, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Platform, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Platform, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Platform, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Wix (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Squarespace (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoDaddy (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WordPress.com (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hostinger (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigCommerce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Webflow (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duda (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weebly (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elementor (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jimdo (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluehost (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IONOS (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SITE123 (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strikingly (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Framer (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yola (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leadpages (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations