커넥티드카 시장 규모, 점유율, 성장 분석 : 기술 유형별, 용도별, 연결성별, 차량 연결성별, 차종별, 최종 시장별, 지역별 - 산업 예측(2025-2032년)

Global Connected Vehicle Market size was valued at USD 72.2 billion in 2023 and is poised to grow from USD 77.18 billion in 2024 to USD 131.62 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The global connected vehicle market is experiencing rapid growth driven by the rising demand for advanced safety features and consumers' desire for enhanced in-car connectivity. The accelerated deployment of 5G technology facilitates real-time V2X communications, aligning with government regulations that mandate telematics and emergency systems. Automotive manufacturers are under pressure to differentiate themselves through innovative digital services, which has led to significant investments in advanced telematics. Consumer expectations for seamless connectivity and tailored experiences are influencing these developments. Additionally, stringent regulations for emergency call systems and advanced driver assistance systems (ADAS) are increasing adoption rates. Manufacturers are leveraging connected technologies to create new revenue streams through subscriptions and data monetization, further supporting the broader trend towards smart cities and intelligent transportation systems.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Connected Vehicle market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Connected Vehicle Market Segments Analysis

Global Connected Vehicle Market is segmented by Technology Type, Application, Connectivity, Vehicle Connectivity, Vehicle Type, End Market and region. Based on Technology Type, the market is segmented into 5G / C-V2X, 4G / LTE, 3G and 2G. Based on Application, the market is segmented into Driver Assistance (ADAS), Safety and Security, Telematics & Diagnostics, Infotainment & HMI, Mobility & Fleet Management and Over-the-Air (OTA) Updates. Based on Connectivity, the market is segmented into Integrated, Embedded and Tethered. Based on Vehicle Connectivity, the market is segmented into Vehicle-to-Vehicle (V2V), Vehicle-to-Infrastructure (V2I), Vehicle-to-Pedestrian (V2P), Vehicle-to-Cloud (V2C) and Vehicle-to-Grid (V2G). Based on Vehicle Type, the market is segmented into Passenger Cars, Light Commercial Vehicles and Medium and Heavy Commercial Vehicles. Based on End Market, the market is segmented into OEM-Fitted and Aftermarket. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Connected Vehicle Market

The increasing emphasis on road safety is influencing both consumer preferences and regulatory requirements, leading to a growing demand for connected technologies like Advanced Driver Assistance Systems (ADAS), collision avoidance mechanisms, and emergency communication features. Automotive manufacturers are actively incorporating these advancements to not only enhance accident prevention but also to comply with safety regulations and attract consumers seeking enhanced protection. This collective focus on safety serves as a significant catalyst for the widespread adoption of connected vehicles globally, as stakeholders recognize the value of integrating sophisticated technologies to create a safer driving environment.

Restraints in the Global Connected Vehicle Market

The high expenses associated with advanced telematics, sensors, and vehicle-to-everything (V2X) technologies present a significant obstacle for the Global Connected Vehicle market, particularly in regions where price sensitivity is prevalent. These increased costs elevate vehicle prices, making widespread adoption of connected vehicles more challenging and creating a conflict for automakers who must navigate the delicate balance between maintaining affordability and incorporating innovative technologies. Consequently, even as consumer demand for connected features grows, the financial barriers may hinder the rapid implementation and acceptance of these technologies across the market, ultimately slowing the overall progression of connected vehicle integration.

Market Trends of the Global Connected Vehicle Market

The Global Connected Vehicle market is witnessing a significant trend towards the adoption of software-defined vehicles, which facilitate continuous feature enhancements and personalized services through over-the-air updates. This shift reflects a growing consumer expectation for tailored connected experiences, leading to an increased demand for adaptable software architectures. Automakers are now focusing on intricate infotainment and safety features that not only enhance user engagement but also seamlessly integrate with broader digital ecosystems. This evolution is transforming vehicle design and monetization strategies, presenting new business opportunities, while enabling a more connected and responsive automotive environment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Connected Vehicle Market Size by Technology Type & CAGR (2025-2032)

• Market Overview
• 5G / C-V2X
• 4G / LTE
• 3G
• 2G

Global Connected Vehicle Market Size by Application & CAGR (2025-2032)

• Market Overview
• Driver Assistance (ADAS)
• Safety and Security
• Telematics & Diagnostics
• Infotainment & HMI
• Mobility & Fleet Management
• Over-the-Air (OTA) Updates

Global Connected Vehicle Market Size by Connectivity & CAGR (2025-2032)

• Market Overview
• Integrated
• Embedded
• Tethered

Global Connected Vehicle Market Size by Vehicle Connectivity & CAGR (2025-2032)

• Market Overview
• Vehicle-to-Vehicle (V2V)
• Vehicle-to-Infrastructure (V2I)
• Vehicle-to-Pedestrian (V2P)
• Vehicle-to-Cloud (V2C)
• Vehicle-to-Grid (V2G)

Global Connected Vehicle Market Size by Vehicle Type & CAGR (2025-2032)

• Market Overview
• Passenger Cars
• Light Commercial Vehicles
• Medium and Heavy Commercial Vehicles

Global Connected Vehicle Market Size by End Market & CAGR (2025-2032)

• Market Overview
• OEM-Fitted
• Aftermarket

Global Connected Vehicle Market Size & CAGR (2025-2032)

• North America (Technology Type, Application, Connectivity, Vehicle Connectivity, Vehicle Type, End Market)
  • US
  • Canada
• Europe (Technology Type, Application, Connectivity, Vehicle Connectivity, Vehicle Type, End Market)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology Type, Application, Connectivity, Vehicle Connectivity, Vehicle Type, End Market)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology Type, Application, Connectivity, Vehicle Connectivity, Vehicle Type, End Market)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology Type, Application, Connectivity, Vehicle Connectivity, Vehicle Type, End Market)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Continental AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Robert Bosch GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Motors (GM) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford Motor Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audi AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daimler AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toyota Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tesla, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harman International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Technologies, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NXP Semiconductors N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon Communications Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbiquity Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Denso Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai Motor Group (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ericsson (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations