오토바이용 에어백 재킷 시장 규모, 점유율, 성장 분석 : 제품 유형별, 작동 방식별, 소재별, 최종사용자별, 지역별 - 업계 예측(2025-2032년)

Global Motorcycle Airbag Jacket Market size was valued at USD 241.2 million in 2023 and is poised to grow from USD 281.48 million in 2024 to USD 968.31 million by 2032, growing at a CAGR of 16.7% during the forecast period (2025-2032).

The global motorcycle airbag jacket market is experiencing significant growth driven by a combination of factors. A heightened awareness of rider safety is leading to stricter government regulations that demand enhanced protective gear. This push is fueled by increasing accident rates and the desire to mitigate injury severity for both professional racers and casual riders. Additionally, advancements in sensor technology and lightweight materials have made airbag jackets more appealing to a diverse audience. Brands are innovating with self-contained airbag systems that deploy upon impact, offering improved safety without relying on motorcycle-mounted sensors. This expansion is supported by lower pricing, public safety initiatives, and insurance incentives, particularly in North America and Europe, where there is a strong commitment to safety among consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Motorcycle Airbag Jacket market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Motorcycle Airbag Jacket Market Segments Analysis

Global Motorcycle Airbag Jacket Market is segmented by Product Type, Activation Type, Material, End-User and region. Based on Product Type, the market is segmented into Airbag Jacket and Airbag Vest. Based on Activation Type, the market is segmented into Cord (tether-activated) and Cordless / Autonomous (sensor-activated). Based on Material, the market is segmented into Nylon, Polyester and Others. Based on End-User, the market is segmented into Recreational Riders, Racing Professionals and Commuters & Daily Riders. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Motorcycle Airbag Jacket Market

One of the key market drivers for the global motorcycle airbag jacket market is the increasing emphasis on rider safety and regulatory compliance. With the rising awareness of road safety and the need to reduce motorcycle-related injuries and fatalities, both manufacturers and consumers are prioritizing advanced protective gear. Motorcycle airbag jackets, equipped with sensors and inflation systems, offer enhanced protection against impact, making them a preferred choice for safety-conscious riders. Furthermore, government initiatives promoting safety standards and innovations in protective gear technology are further fueling demand, leading to a robust growth trajectory for this emerging market segment.

Restraints in the Global Motorcycle Airbag Jacket Market

One key market restraint for the Global Motorcycle Airbag Jacket Market is the high cost associated with the technology and manufacturing of these jackets. Due to the integration of advanced airbag systems, sensors, and the need for durable materials, the retail price of airbag jackets remains significantly higher than traditional motorcycle gear. This expense can deter potential buyers, particularly in emerging markets where consumer sensitivity to pricing is pronounced. Additionally, the perceived complexity and maintenance requirements of such innovative products may further slow adoption, limiting market growth despite the safety benefits they offer for motorcyclists.

Market Trends of the Global Motorcycle Airbag Jacket Market

The Global Motorcycle Airbag Jacket market is witnessing a significant trend driven by the integration of advanced digital technologies. Enhanced safety features, such as AI-powered crash detection, Bluetooth connectivity, and app-based diagnostics, are becoming standard in these garments. With the incorporation of accelerometers, gyroscopes, and microprocessors, the accuracy of airbag deployment is markedly improved, allowing for real-time monitoring of rider conditions. This technological evolution not only boosts rider safety but also appeals to a younger, tech-savvy demographic, broadening the user base. As a result, the market is expanding, reflecting a shift from traditional uses to innovative riding experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Assessment
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Motorcycle Airbag Jacket Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Airbag Jacket
• Airbag Vest

Global Motorcycle Airbag Jacket Market Size by Activation Type & CAGR (2025-2032)

• Market Overview
• Cord (tether-activated)
• Cordless / Autonomous (sensor-activated)

Global Motorcycle Airbag Jacket Market Size by Material & CAGR (2025-2032)

• Market Overview
• Nylon
• Polyester
• Others

Global Motorcycle Airbag Jacket Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Recreational Riders
• Racing Professionals
• Commuters & Daily Riders

Global Motorcycle Airbag Jacket Market Size & CAGR (2025-2032)

• North America (Product Type, Activation Type, Material, End-User)
  • US
  • Canada
• Europe (Product Type, Activation Type, Material, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Activation Type, Material, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Activation Type, Material, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Activation Type, Material, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Alpinestars USA Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dainese S.p.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helite Sarl
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bering Moto
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clover IT S.r.l.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Furygan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ixon.com
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Point Two Air Vests USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airvest (Air Vest)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helite Moto
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spidi Sport Srl
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Macna
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW Motorrad (Protective Gear Division)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Icon Motorcycle Gear
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hit-Air (Hit-Air Safety Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ducati Motor Holding S.p.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mugen Denko Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forcefield Performance Technology Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ubuy Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GIMOTO SRL
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations