안티바이러스 소프트웨어 시장 규모, 점유율, 성장 분석 : 배포 모델별, 디바이스별, 최종사용자별, 위협 보호 유형별, 지역별 - 산업 예측(2025-2032년)

Global Antivirus Software Market size was valued at USD 4.7 billion in 2023 and is poised to grow from USD 5.05 billion in 2024 to USD 8.94 billion by 2032, growing at a CAGR of 7.4% during the forecast period (2025-2032).

The global antivirus software market experiences dynamic growth driven by escalating threats such as malware, ransomware, and phishing attacks that are becoming more sophisticated. Heightened awareness of cybersecurity risks among businesses and consumers fuels the demand for advanced antivirus solutions with enhanced features. The proliferation of internet-connected devices, including computers, mobile phones, wearables, and IoT technologies, further broadens the attack surface, necessitating robust multi-platform defenses. New legal regulations and compliance requirements compel organizations of all sizes to implement minimum cybersecurity standards, ensuring ongoing adoption of antivirus solutions. Additionally, the rise of cloud computing, remote work environments, and digital transformation initiatives introduces new vulnerabilities, increasing the need for scalable, real-time antivirus protection. Lastly, advancements in AI and machine learning are enhancing antivirus capabilities for more effective threat detection and response.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Antivirus Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Antivirus Software Market Segments Analysis

Global Antivirus Software Market is segmented by Deployment Model, Device, End-User, Threat Protection Type and region. Based on Deployment Model, the market is segmented into Cloud-based Antivirus Software and On-Premises Antivirus Software. Based on Device, the market is segmented into Desktops & Laptops, Smartphones & Tablets, Servers and IoT & Connected Devices. Based on End-User, the market is segmented into Enterprises, Small & Medium Businesses (SMBs), Government & Public Sector and Individual Consumers. Based on Threat Protection Type, the market is segmented into Virus/Malware Protection, Ransomware Protection, Phishing & Spam Protection, Advanced Persistent Threats (APTs) and Internet of Things (IoT) Security. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Antivirus Software Market

One of the key market drivers for the global antivirus software market is the increasing prevalence of cyber threats and malware attacks across various sectors. As organizations, individuals, and governments become more reliant on digital platforms, the risk of data breaches and security vulnerabilities escalates. The rapid evolution of sophisticated cyber threats, coupled with the growing adoption of the Internet of Things (IoT) and cloud computing, has heightened the need for robust cybersecurity solutions. Consequently, consumers and enterprises are prioritizing investments in reliable antivirus software to safeguard sensitive information and maintain the integrity of their systems, fueling market growth.

Restraints in the Global Antivirus Software Market

One key market restraint for the global antivirus software market is the rising sophistication of cyber threats that outpace traditional antivirus solutions. As cybercriminals develop more advanced techniques, including zero-day exploits and polymorphic malware, standard antivirus software may struggle to provide adequate protection. This creates a pressing need for continuous innovation and adaptation within the industry, leading to increased costs for software developers and potential dissatisfaction among users who may feel inadequately protected. Additionally, the growing reliance on cloud-based applications and remote work environments complicates security protocols, further challenging the efficacy of conventional antivirus solutions.

Market Trends of the Global Antivirus Software Market

The Global Antivirus Software market is witnessing a transformative trend characterized by the integration of artificial intelligence and machine learning in threat detection and response. Vendors are increasingly deploying AI-driven solutions that provide real-time detection and elimination of malware, zero-day exploits, and phishing attacks. This advanced technology adapts and learns from emerging threats, thereby enhancing the security posture of devices across various platforms. Companies like Bitdefender and Norton are leveraging predictive analytics and sophisticated machine learning algorithms to strengthen their defense mechanisms. As cyber threats continue to evolve, the demand for these intelligent security solutions is expected to grow, underscoring the market's shift towards more proactive and adaptive cybersecurity measures.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Assessment
• Regulatory Landscape

Global Antivirus Software Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• Cloud-based Antivirus Software
• On-Premises Antivirus Software

Global Antivirus Software Market Size by Device & CAGR (2025-2032)

• Market Overview
• Desktops & Laptops
• Smartphones & Tablets
• Servers
• IoT & Connected Devices

Global Antivirus Software Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Enterprises
• Small & Medium Businesses (SMBs)
• Government & Public Sector
• Individual Consumers

Global Antivirus Software Market Size by Threat Protection Type & CAGR (2025-2032)

• Market Overview
• Virus/Malware Protection
• Ransomware Protection
• Phishing & Spam Protection
• Advanced Persistent Threats (APTs)
• Internet of Things (IoT) Security

Global Antivirus Software Market Size & CAGR (2025-2032)

• North America (Deployment Model, Device, End-User, Threat Protection Type)
  • US
  • Canada
• Europe (Deployment Model, Device, End-User, Threat Protection Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment Model, Device, End-User, Threat Protection Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment Model, Device, End-User, Threat Protection Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment Model, Device, End-User, Threat Protection Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McAfee LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NortonLifeLock Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaspersky Lab
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bitdefender SRL
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trend Micro Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avast Software s.r.o.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ESET spol. s r.o.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sophos Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• F-Secure Oyj
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fortinet Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Palo Alto Networks Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Check Point Software Technologies Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CrowdStrike Holdings Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symantec Corporation (Broadcom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quick Heal Technologies Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AhnLab Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Malwarebytes Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vipre Security
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations