이벤트 관리 서비스 시장 규모, 점유율, 성장 분석 : 서비스 유형별, 이벤트 규모별, 최종사용자별, 지역별 - 업계 예측(2025-2032년)

Global Event Management Service Market size was valued at USD 11.2 billion in 2023 and is poised to grow from USD 11.74 billion in 2024 to USD 17.08 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).

The Global Event Management Service Market is experiencing robust growth due to rising demand for corporate events, trade shows, conferences, and experiential marketing initiatives. Companies are increasingly focusing on creating memorable experiences that enhance brand identity and foster customer loyalty, leading to a greater reliance on professional event management services for seamless planning, logistics, and execution. Additionally, the integration of advanced technologies, such as virtual and hybrid platforms, AI-driven analytics, and interactive tools, is revolutionizing the industry by enhancing attendee engagement and optimizing operations. As organizations embrace these innovations to personalize experiences and gather actionable insights, the need for specialized service providers escalates, thereby propelling market expansion. This technology-driven transformation significantly enhances the effectiveness and scalability of event management services.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Event Management Service market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Event Management Service Market Segments Analysis

Global Event Management Service Market is segmented by Service Type, Event Size, End User and region. Based on Service Type, the market is segmented into Corporate Events, Social Events, Conferences and Exhibitions. Based on Event Size, the market is segmented into Small Scale Events, Medium Scale Events and Large Scale Events. Based on End User, the market is segmented into Corporates, Non-Profit Organizations, Individuals and Government. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Event Management Service Market

One of the key market drivers for the Global Event Management Service Market is the rapid digital transformation and the increasing reliance on technology to enhance event experiences. This shift has led to a burgeoning demand for innovative solutions such as virtual event platforms, mobile applications, and ticketing systems that streamline event planning and execution. As organizations seek to create more engaging and interactive experiences for their attendees, technologies such as Augmented Reality (AR) and Artificial Intelligence (AI) are becoming integral in event management. This growing technological adoption not only improves efficiency but also fosters greater attendee participation and satisfaction.

Restraints in the Global Event Management Service Market

One significant market restraint for the global event management service market is the increasing reliance on digital platforms and virtual events, which can reduce the demand for traditional in-person gatherings. As companies and organizations adapt to evolving technologies, many are opting for cost-effective virtual or hybrid events, which can limit the budget allocation for comprehensive event management services. Additionally, concerns around health and safety in crowded venues, along with travel restrictions, further contribute to this shift. Consequently, event management companies may face challenges in securing contracts and maintaining profitability in an increasingly digital-first landscape.

Market Trends of the Global Event Management Service Market

The global event management service market is increasingly characterized by a focus on experiential and personalized events, where organizers prioritize immersive experiences that foster deeper engagement. By incorporating interactive elements, gamification, and customized content, these events create lasting memories and enhance attendee connections. This trend not only differentiates brands in a competitive landscape but also significantly boosts participation and cultivates long-term loyalty among attendees across various sectors, including corporate, social, and entertainment. As a result, the market is witnessing sustained growth driven by the demand for innovative and tailored event experiences that resonate with diverse audiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Event Management Service Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Corporate Events
• Social Events
• Conferences
• Exhibitions

Global Event Management Service Market Size by Event Size & CAGR (2025-2032)

• Market Overview
• Small Scale Events
• Medium Scale Events
• Large Scale Events

Global Event Management Service Market Size by End User & CAGR (2025-2032)

• Market Overview
• Corporates
• Non-Profit Organizations
• Individuals
• Government

Global Event Management Service Market Size & CAGR (2025-2032)

• North America (Service Type, Event Size, End User)
  • US
  • Canada
• Europe (Service Type, Event Size, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service Type, Event Size, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service Type, Event Size, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service Type, Event Size, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Freeman (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Informa Markets (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reed Exhibitions (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Live Nation Entertainment (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarion Events (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cvent, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GL Events (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MCI Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George P. Johnson (GPJ) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smyle Creative (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarsus Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DMG Events (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viva Technology (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teneo Events (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hill & Knowlton Strategies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations