컨텐츠 인텔리전스 시장 : 시장 규모, 점유율 및 성장 분석 - 컴포넌트별, 전개 모드별, 기업 규모별, 최종 용도별, 지역별 업계 예측(2025-2032년)

Global Content Intelligence Market size was valued at USD 2.2 billion in 2023 and is poised to grow from USD 2.78 billion in 2024 to USD 18.12 billion by 2032, growing at a CAGR of 26.4% during the forecast period (2025-2032).

The global content intelligence market is experiencing significant growth fueled by the increasing volume of digital content and the need for measuring effectiveness and return on investment (ROI). Content intelligence platforms harness artificial intelligence to analyze performance, interpret audience engagement, and provide data-driven insights to enhance marketers' strategies. These tools empower marketers to optimize content effectiveness, create personalized customer experiences, and quantify their contributions. Nevertheless, the market faces challenges, notably the integration of data from diverse platforms like websites, social media, and CRM systems. Smaller marketing teams may find it difficult to implement best practices without dedicated analysts, while concerns regarding data privacy and the opaque nature of some AI models may hinder broader adoption and expansion of content intelligence solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Content Intelligence market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Content Intelligence Market Segments Analysis

Global Content Intelligence Market is segmented by Component, Deployment, Enterprise Size, End Use and region. Based on Component, the market is segmented into Software and Services. Based on Deployment, the market is segmented into Cloud and On-premises. Based on Enterprise Size, the market is segmented into SMEs and Large Enterprises. Based on End Use, the market is segmented into BFSI, IT & Telecommunication, Manufacturing, Media & Entertainment, Retail & Consumer Goods, Travel & Hospitality, Government & Public Sector and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Content Intelligence Market

A primary driver of the Global Content Intelligence market is the overwhelming volume of content generated daily across various platforms, including websites, blogs, social media, and videos. As this vast sea of information continues to grow, organizations find themselves in need of advanced analytical tools to effectively monitor and assess the performance of their content. Such tools enable businesses to identify and leverage what resonates most with their audiences while navigating the complexities of an increasingly cluttered digital landscape, ensuring they maintain a competitive edge and maximize their content's impact.

Restraints in the Global Content Intelligence Market

A significant obstacle in the Global Content Intelligence market lies in the ability to integrate and analyze data from diverse systems, including social media platforms, CRM tools, and analytics services. The intricate nature of this data, along with the complexity of AI models, can create considerable challenges for organizations lacking the necessary expertise or specialized analytical capabilities. Without skilled personnel to interpret and leverage the data effectively, businesses may struggle to derive actionable insights, hindering their overall content intelligence efforts. This complexity serves as a substantial barrier to maximizing the potential benefits of content-driven strategies in today's competitive landscape.

Market Trends of the Global Content Intelligence Market

The global content intelligence market is increasingly focused on hyper-personalization at scale, leveraging advanced AI technologies to deliver tailored content experiences. This trend emphasizes the shift from traditional audience segmentation to a more dynamic approach that assesses a user's live behavior and historical interactions. By harnessing real-time data and sophisticated algorithms, organizations can create highly relevant and engaging content that resonates with individual users, enhancing customer satisfaction and loyalty. As a result, businesses are investing in content intelligence solutions that empower them to efficiently curate and adapt material in response to user behavior, thereby driving engagement and optimizing marketing strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Content Intelligence Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services

Global Content Intelligence Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premises

Global Content Intelligence Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• SMEs
• Large Enterprises

Global Content Intelligence Market Size by End Use & CAGR (2025-2032)

• Market Overview
• BFSI
• IT & Telecommunication
• Manufacturing
• Media & Entertainment
• Retail & Consumer Goods
• Travel & Hospitality
• Government & Public Sector
• Others

Global Content Intelligence Market Size & CAGR (2025-2032)

• North America (Component, Deployment, Enterprise Size, End Use)
  • US
  • Canada
• Europe (Component, Deployment, Enterprise Size, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment, Enterprise Size, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment, Enterprise Size, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment, Enterprise Size, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adobe Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenText Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyland Software, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• M-Files (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ABBYY (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AlphaSense (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acrolinx GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Semrush (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Similarweb (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenAI (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Curata, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klue (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brandwatch (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emplifi (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atomik Research (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations