성인용 물티슈 시장 규모, 점유율, 성장 분석 : 제품별, 유형별, 성별, 유통경로별, 지역별 - 업계 예측(2026-2033년)

Global Adult Wipes Market size was valued at USD 4.28 Billion in 2024 and is poised to grow from USD 4.61 Billion in 2025 to USD 8.28 Billion by 2033, growing at a CAGR of 7.6% during the forecast period (2026-2033).

The market for adult wipes is seeing a significant rise, primarily driven by an aging population facing health issues like incontinence and dementia, along with heightened hygiene awareness following recent global health events. These wipes, available in both reusable and disposable formats, serve essential functions, including bath wipes for adults and skin cleansing during diaper changes. Enriched with natural ingredients such as aloe vera and olive extracts, they help prevent skin irritation and rashes. The rising prevalence of age-related health challenges, including Incontinence-associated Dermatitis (IAD) and Catheter-associated Urinary Tract Infection (CAUTI), underscores the necessity for effective hygiene products. Consequently, the demand for adult wipes is anticipated to grow, catering to the increasing focus on personal care and medical hygiene.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Adult Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Adult Wipes Market Segments Analysis

Global Adult Wipes Market is segmented by Product, Types, Gender, Distribution Channel and region. Based on Product, the market is segmented into Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes and Others. Based on Types, the market is segmented into Disposable Wipes and Re-Usable Wipes. Based on Gender, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Adult Wipes Market

The Global Adult Wipes market is experiencing significant growth due to the rising demand for hygiene products, particularly in situations where access to clean water is limited. The effectiveness of adult wipes in preventing infections, combined with their disposable convenience, appeals to many consumers. Additionally, demographic trends such as an aging population, increased urbanization, and higher spending on personal hygiene further fuel this market's expansion. Key factors influencing consumer choices include product affordability, convenience, hygiene efficacy, ease of use, time efficiency, and appealing design, all of which play a crucial role in driving the popularity of adult wipes among consumers.

Restraints in the Global Adult Wipes Market

The global adult wipes market faces significant challenges, primarily due to safety concerns stemming from product recalls linked to side effects, packaging defects, and false claims. Incidents of bacterial contamination have raised alarms, especially affecting individuals with weakened immune systems, prompting customers to voice their concerns. Such issues undermine consumer confidence and can lead to a decline in sales. Notably, several brands have experienced backlash from customers due to reports of dangerous bacteria in their wipes, highlighting the ongoing scrutiny regarding product safety and efficacy. This situation emphasizes the necessity for stringent quality control measures within the adult wipes industry.

Market Trends of the Global Adult Wipes Market

The global adult wipes market is experiencing a significant upward trend driven by a heightened focus on personal hygiene and cleanliness. Factors such as increased awareness of health and wellness, coupled with a rise in on-the-go lifestyles, have propelled demand for convenient hygiene solutions. This surge is further amplified by challenges in global supply chains, prompting manufacturers to seek local alternatives for raw materials previously sourced from overseas. As consumers prioritize health safety, the adult wipes segment is adapting to meet diverse needs, thus solidifying its position as a vital category within the broader wet wipes market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Adult Wipes Market Size by Product & CAGR (2026-2033)

• Market Overview
• Facial & Cosmetic Wipes
• Hand & Body Wipes
• Flushable Wipes
• Others

Global Adult Wipes Market Size by Types & CAGR (2026-2033)

• Market Overview
• Disposable Wipes
• Re-Usable Wipes

Global Adult Wipes Market Size by Gender & CAGR (2026-2033)

• Market Overview
• Male
• Female

Global Adult Wipes Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
• Online

Global Adult Wipes Market Size & CAGR (2026-2033)

• North America (Product, Types, Gender, Distribution Channel)
  • US
  • Canada
• Europe (Product, Types, Gender, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Types, Gender, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Types, Gender, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Types, Gender, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• The Clorox Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice-Pak Products, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rockline Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diamond Wipes International Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• National Wiper Alliance (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Albaad (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sofidel Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kruger Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CMPC Tissue SA (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asian Pulp & Paper (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Care Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orchid Paper Products Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sani Professional (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PDI Healthcare (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations