얼터너티브 데이터 시장 규모, 점유율 및 성장 분석(유형별, 업종별, 최종 용도별, 지역별) : 산업 예측(2026-2033년)

Global Alternative Data Market size was valued at USD 16.82 Billion in 2024 and is poised to grow from USD 24.61 Billion in 2025 to USD 516.58 Billion by 2033, growing at a CAGR of 46.3% during the forecast period (2026-2033).

The global alternative data market is experiencing significant growth driven by the increasing variety of data sources available. Established methods like web scraping and financial transactions coexist with emerging sources such as mobile devices, social media, satellites, and IoT devices, which are being widely embraced. Companies are capitalizing on these diverse channels to enhance data collection. Hedge funds are notably increasing their utilization of alternative data to achieve alpha generation and improve risk management, creating substantial growth opportunities. However, alternative data presents challenges due to its unstructured nature and high frequency of collection, necessitating investments in expertise and advanced technologies, including analytics platforms and AI tools like machine learning and NLP, to extract insights and identify patterns effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Alternative Data market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Alternative Data Market Segments Analysis

Global Alternative Data Market is segmented by Type, Industry, End Use and region. Based on Type, the market is segmented into Credit & Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records,Mobile ApplicationUsage, Satellite & Weather Data, Social & Sentiment Data, Web Scraped Data, Web Traffic and Other Data Types. Based on Industry, the market is segmented into Automotive, BFSI, Energy, Industrial, IT & Telecommunications, Media & Entertainment, Real Estate & Construction, Retail, Transportation & Logistics and Other Industries. Based on End Use, the market is segmented into Hedge Fund Operators, Investment Institutions, Retail Companies and Other End Use. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Alternative Data Market

The Global Alternative Data market is experiencing significant growth, fueled by the increasing demand from hedge funds seeking to enhance their investment strategies. A substantial number of hedge fund managers are incorporating alternative data into their operations, allowing them to achieve better performance and improve their risk management approaches, thus gaining a competitive advantage. The types of alternative data utilized by these managers are diverse and include information gathered from social media platforms, e-commerce websites, public records, as well as data derived from web traffic, mobile devices, sensors, and satellite imagery, all of which contribute to more informed decision-making in the financial sector.

Restraints in the Global Alternative Data Market

The Global Alternative Data market faces significant challenges due to the rapid increase in the generation of diverse and voluminous data. This surge contributes to heightened heterogeneity and complicates the process of accurate high-dimensional evaluation, making it increasingly difficult to derive meaningful insights. Particularly within the realm of life sciences, the complexity of the generated data poses substantial management difficulties. As a result, these inherent complexities are anticipated to act as a restraint on the market's growth, hindering the ability to effectively utilize alternative data in various applications and sectors.

Market Trends of the Global Alternative Data Market

The Global Alternative Data market is increasingly being shaped by technological advancements aimed at managing large volumes of data, particularly in the realm of bioinformatics. This trend is fueling the identification of new biomarkers that leverage insights from Alternative Data to enhance in-vitro diagnostics, environmental toxicology screening, and drug discovery initiatives. The omics revolution has significantly intensified the application of Alternative Data in biomedical research, allowing for more precise and efficient analysis of physiological changes. As organizations seek innovative ways to harness this data, the market is witnessing a surge in demand for advanced tools and methodologies that facilitate comprehensive data interpretation and application across various sectors.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Alternative Data Market Size by Type & CAGR (2026-2033)

• Market Overview
• Credit & Debit Card Transactions
• Email Receipts
• Geo-location (Foot Traffic) Records
• Mobile Application Usage
• Satellite & Weather Data
• Social & Sentiment Data
• Web Scraped Data
• Web Traffic
• Other Data Types

Global Alternative Data Market Size by Industry & CAGR (2026-2033)

• Market Overview
• Automotive
• BFSI
• Energy
• Industrial
• IT & Telecommunications
• Media & Entertainment
• Real Estate & Construction
• Retail
• Transportation & Logistics
• Other Industries

Global Alternative Data Market Size by End Use & CAGR (2026-2033)

• Market Overview
• Hedge Fund Operators
• Investment Institutions
• Retail Companies
• Other End Use

Global Alternative Data Market Size & CAGR (2026-2033)

• North America (Type, Industry, End Use)
  • US
  • Canada
• Europe (Type, Industry, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Industry, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Industry, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Industry, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Advan (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dataminr (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earnest Research (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Preqin (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RavenPack (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thinknum Alternative Data (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UBS Evidence Lab (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YipitData (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eagle Alpha (Ireland)1
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geotab Inc (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trademo(US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Measurable AI (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InfoTrie (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digital Intelligence Lab (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Predik Data-driven (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LobbyingData.com (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talkingdata (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations