교육 분야 증강현실(AR) 및 가상현실(VR) 시장 규모, 점유율, 성장 분석 : 기술 유형별, 구성요소별, 용도별, 최종사용자별, 지역별 - 업계 예측(2026-2033년)

Global Augmented and Virtual Reality in Education Market size was valued at USD 12.95 Billion in 2024 and is poised to grow from USD 15.53 Billion in 2025 to USD 66.32 Billion by 2033, growing at a CAGR of 19.9% during the forecast period (2026-2033).

The global market for augmented and virtual reality in education is driven by rapid technological advancements, increasing digital integration in classrooms, and significant investments in educational technology. As educational systems adapt to meet the expectations of a digitally savvy generation, AR and VR technologies enhance student engagement, improve knowledge retention, and eliminate geographic barriers. Extended Reality (XR) is fundamentally changing interactions with educational content, exemplified by platforms like Labster, enabling immersive science experiments without physical labs, and ClassVR, which offers virtual explorations of significant sites and concepts. These technologies address crucial educational challenges, especially in underserved regions by providing consistent, high-quality learning experiences. Collaborative virtual environments further democratize access to premium education, fostering cooperation among students worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Augmented and Virtual Reality in Education market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Augmented and Virtual Reality in Education Market Segments Analysis

Global Augmented and Virtual Reality in Education Market is segmented by Technology Type, Component, Application, End-User and region. Based on Technology Type, the market is segmented into Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). Based on Component, the market is segmented into Hardware and Software. Based on Application, the market is segmented into K-12 Education, Higher Education, Vocational Training, Corporate Training and Others. Based on End-User, the market is segmented into Educational Institutions, Corporate, Government Organizations and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Augmented and Virtual Reality in Education Market

The Global Augmented and Virtual Reality in Education market is driven by the ability of AR and VR technologies to transform the learning experience by allowing students to visualize and interact with intricate subjects such as biology, chemistry, history, and mathematics within immersive simulated environments. This innovative approach to education enhances engagement and effectiveness, as it promotes experiential learning, leading to improved retention and active participation among students. By enabling learners to explore concepts like ancient civilizations or human anatomy in three dimensions, these technologies create a more dynamic classroom atmosphere, far surpassing the limitations of conventional textbooks and videos.

Restraints in the Global Augmented and Virtual Reality in Education Market

The Global Augmented and Virtual Reality in Education market faces significant limitations due to the high costs associated with AR/VR equipment, such as headsets and motion sensors, which remain prohibitively expensive for many educational institutions, particularly in developing areas. Furthermore, the ongoing expenses related to content maintenance, hardware upkeep, and IT support contribute to these challenges, creating substantial obstacles for widespread adoption. This financial burden is especially pronounced in public schools that often operate under tight budget constraints, ultimately hindering the effective integration of AR and VR technologies in educational settings.

Market Trends of the Global Augmented and Virtual Reality in Education Market

The Global Augmented and Virtual Reality in Education market is witnessing a significant shift towards the integration of Artificial Intelligence, enhancing personalized learning experiences. AI algorithms are leveraged to analyze real-time student performance, dynamically modifying virtual content to provide tailored quizzes and support. Emerging startups are developing AI-enhanced VR platforms that adapt to individual learner interactions, such as voice commands and facial expressions, making education increasingly responsive and personalized. This trend indicates a growing commitment to creating adaptive, intelligent educational environments that cater to diverse learning styles and paces, ultimately driving the evolution of immersive technology in the education sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Augmented and Virtual Reality in Education Market Size by Technology Type & CAGR (2026-2033)

• Market Overview
• Augmented Reality (AR)
• Virtual Reality (VR)
• Mixed Reality (MR)

Global Augmented and Virtual Reality in Education Market Size by Component & CAGR (2026-2033)

• Market Overview
• Hardware
  • Head-Mounted Displays (HMDs)
  • Sensors and Cameras
  • Others
• Software
  • Content Creation Tools
  • Learning Management Systems (LMS) Integration
  • Others

Global Augmented and Virtual Reality in Education Market Size by Application & CAGR (2026-2033)

• Market Overview
• K-12 Education
• Higher Education
• Vocational Training
• Corporate Training
• Others

Global Augmented and Virtual Reality in Education Market Size by End-User & CAGR (2026-2033)

• Market Overview
• Educational Institutions
• Corporate
• Government Organizations
• Others

Global Augmented and Virtual Reality in Education Market Size & CAGR (2026-2033)

• North America (Technology Type, Component, Application, End-User)
  • US
  • Canada
• Europe (Technology Type, Component, Application, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology Type, Component, Application, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology Type, Component, Application, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology Type, Component, Application, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Microsoft Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HTC Corporation (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EON Reality Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pixo VR (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magic Leap, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lenovo Group Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Varjo Technologies Oy (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ClassVR (Avantis Systems Ltd.) (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InstaVR (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3D Bear (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Labster (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unimersiv (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nearpod, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• zSpace, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Virti Ltd. (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Immersive VR Education (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations