전자가격표시기(ESL) 시장 규모, 점유율, 성장 분석 : 구성 요소별, 유형별, 통신기술별, 사이즈별, 용도별, 지역별 - 업계 예측(2026-2033년)

Global Electronic Shelf Label Market size was valued at USD 2.56 Billion in 2024 and is poised to grow from USD 2.99 Billion in 2025 to USD 10.13 Billion by 2033, growing at a CAGR of 16.5% during the forecast period (2026-2033).

The global electronic shelf label (ESL) market is experiencing significant growth due to the shift towards e-commerce, pushing retailers to adopt innovative, cost-effective solutions for in-store experiences. ESLs provide personalized information and offers, enhancing customer engagement and satisfaction. Their ability to enable real-time marketing strategies and dynamic pricing adjustments is a key driver of their adoption. The transition from traditional paper labels to digital solutions further fuels market expansion, reflecting the increasing embrace of digital technologies in retail. Automation has emerged as a critical trend, improving operational efficiency and inventory management. This focus on automation allows retailers to enhance the customer experience, demonstrating the growing significance of technology in addressing evolving consumer demands and optimizing retail operations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Electronic Shelf Label market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Electronic Shelf Label Market Segments Analysis

Global Electronic Shelf Label Market is segmented by Component, Type, Communication Technology, Size, Application and region. Based on Component, the market is segmented into Displays, Batteries, Transceivers, Microprocessors and Others. Based on Type, the market is segmented into E-paper Displays, Graphic E-paper Displays and LCDs. Based on Communication Technology, the market is segmented into Radio Frequency, Infrared, Near-field Communications and Others. Based on Size, the market is segmented into <= 3 inches, 3 to 7 inches, 7 to 10 inches and >= 10 inches. Based on Application, the market is segmented into Retail and Industrial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Electronic Shelf Label Market

The rising need for efficient inventory management solutions is driving the growth of the Global Electronic Shelf Label (ESL) market. Businesses are increasingly recognizing the benefits of integrating electronic shelf labels into their operations to streamline inventory processes, reduce errors, and enhance overall management efficiency. ESL technology not only simplifies the tracking and updating of product information but also allows for real-time data analysis, enabling companies to make informed decisions. As retailers seek innovative ways to optimize their supply chains and improve customer engagement, the adoption of ESL systems is becoming a key factor in enhancing operational capabilities and maintaining a competitive edge in the market.

Restraints in the Global Electronic Shelf Label Market

A significant challenge facing the Global Electronic Shelf Label market is the high initial investment required for implementation. Businesses must allocate substantial resources to install these advanced systems, which can deter smaller retailers from adopting the technology. This financial barrier makes it difficult for some companies to transition to electronic solutions, potentially limiting market growth. Additionally, ongoing maintenance and support costs can contribute to overall expenses, causing hesitation among potential adopters. As a result, these high upfront costs may hinder the widespread acceptance and integration of electronic shelf labels in various retail environments, stifling innovation and progress in the sector.

Market Trends of the Global Electronic Shelf Label Market

The Global Electronic Shelf Label market is experiencing a significant upward trend, driven by the increasing incorporation of in-store Internet of Things (IoT) solutions. Retailers are progressively adopting electronic shelf labels to create smarter, more efficient shopping experiences, leveraging IoT technology for real-time data management and dynamic pricing strategies. Collaborative efforts among tech firms have led to the development of advanced, energy-efficient connectivity solutions that enhance security and performance. This integration facilitates streamlined operations and supports the implementation of automated, data-driven processes, ultimately empowering retailers to enhance customer engagement and optimize their inventory management, thus positioning themselves competitively in the evolving retail landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Electronic Shelf Label Market Size by Component & CAGR (2026-2033)

• Market Overview
• Displays
• Batteries
• Transceivers
• Microprocessors
• Others

Global Electronic Shelf Label Market Size by Type & CAGR (2026-2033)

• Market Overview
• E-paper Displays
• Graphic E-paper Displays
• LCDs

Global Electronic Shelf Label Market Size by Communication Technology & CAGR (2026-2033)

• Market Overview
• Radio Frequency
• Infrared
• Near-field Communications
• Others

Global Electronic Shelf Label Market Size by Size & CAGR (2026-2033)

• Market Overview
• <= 3 inches
• 3 to 7 inches
• 7 to 10 inches
• >= 10 inches

Global Electronic Shelf Label Market Size by Application & CAGR (2026-2033)

• Market Overview
• Retail
• Industrial

Global Electronic Shelf Label Market Size & CAGR (2026-2033)

• North America (Component, Type, Communication Technology, Size, Application)
  • US
  • Canada
• Europe (Component, Type, Communication Technology, Size, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Type, Communication Technology, Size, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Type, Communication Technology, Size, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Type, Communication Technology, Size, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• VusionGroup (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pricer AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SOLUM Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanshow Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E Ink Holdings Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Displaydata Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teraoka Seiko Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Opticon Sensors Europe B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• M2COMM (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diebold Nixdorf, Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electro-Mechanics Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NCR Voyix (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altierre Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shanghai SUNMI Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zkong Networks (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dalian Sertag Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Minewtag (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• tronitAG GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YalaTech (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations