캔 주류 시장 규모, 점유율, 성장 분석 : 제품 유형별, 포장 유형별, 유통 채널별, 향료별, 지역별 - 업계 예측(2026-2033년)

Global Canned Alcoholic Beverages Market size was valued at USD 71.62 Billion in 2024 and is poised to grow from USD 81.36 Billion in 2025 to USD 225.65 Billion by 2033, growing at a CAGR of 13.6% during the forecast period (2026-2033).

The global market for canned alcoholic beverages is experiencing significant growth, driven by their numerous advantages such as convenience, durability, sustainability, variety, and affordability. Their portability makes them ideal for on-the-go consumers, catering perfectly to outdoor activities like camping and picnics. The robust nature of cans ensures a longer shelf life and reduced risk of breakage compared to glass bottles, enhancing consumer safety and utility at events such as concerts and festivals. Additionally, canned beverages present a more sustainable packaging option, being fully recyclable and generating a lower carbon footprint due to reduced energy and weight in transportation. This eco-friendly attribute contributes to waste reduction and conservation of natural resources, appealing to environmentally-conscious consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Canned Alcoholic Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Canned Alcoholic Beverages Market Segments Analysis

Global Canned Alcoholic Beverages Market is segmented by Product Type, Packaging Type, Distribution Channel, Flavor and region. Based on Product Type, the market is segmented into Spirit-Based Beverages, Wine-Based Beverages and Malt-Based Beverages. Based on Packaging Type, the market is segmented into Cans, Bottles and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retailers, Specialty Stores and Others. Based on Flavor, the market is segmented into Fruity, Herbal & Spicy and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Canned Alcoholic Beverages Market

The global demand for ready-to-drink (RTD) cocktails has surged, propelled by their convenience and appealing flavors. These pre-mixed beverages eliminate the need for individuals to gather and combine ingredients, offering an effortless way to enjoy cocktails. Canned formats perfectly complement RTD cocktails, providing single-serving sizes that are easy to carry and store, while also being more resistant to breaking compared to glass. This makes them particularly suitable for outdoor activities, including concerts and festivals. Furthermore, the broad spectrum of flavors available addresses diverse consumer preferences, driving manufacturers to continuously innovate and introduce exciting new combinations to keep pace with changing tastes.

Restraints in the Global Canned Alcoholic Beverages Market

A significant obstacle facing the canned alcoholic beverages market is the complex regulatory landscape surrounding alcoholic products. Each country enforces distinct laws governing the production, distribution, and sale of these beverages, leading to considerable variability in regulations related to alcohol content, labeling, and packaging. In several regions, stringent rules regarding can usage can hinder market expansion. For instance, mandatory warning labels may occupy essential space on cans, adversely affecting branding and marketing efforts. Additionally, some jurisdictions impose limits on approved alcohol content or the permissible can sizes for these beverages. Such regulatory challenges can impede the growth and widespread acceptance of canned alcoholic beverages.

Market Trends of the Global Canned Alcoholic Beverages Market

The Global Canned Alcoholic Beverages market is experiencing a significant upward trajectory, driven by a surge in consumer preference for convenient, portable, and health-conscious options. Hard seltzers, in particular, are leading this trend, resonating with a younger demographic that prioritizes low-calorie, low-sugar choices in their beverage selections. This shift is bolstered by a wider societal inclination toward wellness and balanced lifestyles, prompting manufacturers to innovate with diverse flavors and unique formulations. As brands increasingly cater to this demand, the market is witnessing a proliferation of new entries, fostering a competitive landscape that emphasizes healthy alternatives while enhancing consumer convenience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Startup Analysis
• Patent Analysis

Global Canned Alcoholic Beverages Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Spirit-Based Beverages
  • Vodka-Based
  • Whiskey-Based
  • Rum-Based
  • Tequila-Based
• Wine-Based Beverages
  • Sangria
  • Wine Spritzers
• Malt-Based Beverages
  • Hard Seltzers
  • Flavored Malt Beverages

Global Canned Alcoholic Beverages Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Cans
• Bottles
• Others
  • Pouches
  • Cartons

Global Canned Alcoholic Beverages Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retailers
• Specialty Stores
• Others
  • Bars & Restaurants

Global Canned Alcoholic Beverages Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Fruity
  • Citrus
  • Berry
  • Tropical
• Herbal & Spicy
  • Mint
  • Ginger
  • Cinnamon
• Others
  • Chocolate
  • Coffee

Global Canned Alcoholic Beverages Market Size & CAGR (2026-2033)

• North America (Product Type, Packaging Type, Distribution Channel, Flavor)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Distribution Channel, Flavor)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Distribution Channel, Flavor)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Distribution Channel, Flavor)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Distribution Channel, Flavor)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treasury Wine Estates (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E. & J. Gallo Winery (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boston Beer Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo North America (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard USA (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations