비즈니스 인텔리전스 소프트웨어 시장 규모, 점유율, 성장 분석 : 구성 요소별, 배포별, 기업 규모별, 용도별, 최종 이용 산업별, 지역별 - 업계 예측(2026-2033년)

Business Intelligence Software Market size was valued at USD 27.7 Billion in 2024 and is poised to grow from USD 29.23 Billion in 2025 to USD 44.89 Billion by 2033, growing at a CAGR of 5.51% during the forecast period (2026-2033).

The business intelligence software market is witnessing significant expansion as organizations prioritize data-driven strategies for competitive advantage. Companies across diverse sectors are implementing BI tools for real-time data collection, analysis, and visualization, which facilitates quicker and more informed decision-making. The surge in both structured and unstructured data from sources like ERP systems, CRM platforms, social media, and IoT devices is propelling demand for sophisticated analytics and reporting solutions. Furthermore, the incorporation of artificial intelligence and machine learning into BI platforms enhances predictive capabilities, automates insight generation, and customizes user dashboards. Rising global demand for data-driven decision-making and growing digitization, particularly in the Asia-Pacific region, is expected to create lucrative growth opportunities for BI software providers. Major markets include China, India, and Japan.

Top-down and bottom-up approaches were used to estimate and validate the size of the Business Intelligence Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Business Intelligence Software Market Segments Analysis

The business intelligence software market is segmented into component, deployment, enterprise size, application, end-use industry and region. Based on component, the market is segmented into solution and services. Based on deployment, the market is segmented into cloud and on-premises. Based on enterprise type, the market is segmented into small and medium-sized enterprises (SMES) and large enterprises. Based on application, the market is segmented into supply chain analytic applications, CRM analytic operations, financial performance and strategy management, production planning analytic operations and others (workforce analytic operations, services operations). Based on end-use industry, the market is segmented into BFSI, IT and telecommunication, retail and consumer goods, manufacturing, healthcare, others (government, real estate). Based on region, the market is segmented into North America, Asia-Pacific, Europe, Latin America, and Middle East & Africa.

Driver of the Business Intelligence Software Market

One key market driver for the Global Business Intelligence Software Market is the increasing need for organizations to leverage data-driven decision-making. As companies generate and accumulate vast amounts of data, the demand for tools that can analyze this information in real time has surged. Business intelligence software enables organizations to transform raw data into actionable insights, facilitating improved operational efficiency, customer satisfaction, and competitive advantage. This need is further amplified by the rise of big data, advanced analytics, and the growing emphasis on data visualization, pushing businesses to invest in sophisticated BI solutions that support strategic initiatives and foster innovation.

Restraints in the Business Intelligence Software Market

A significant market restraint for the global business intelligence software market is the complexity of implementation and integration with existing systems. Organizations often face challenges in adapting and configuring BI solutions to align with their unique workflows and data sources. This complexity can lead to extended deployment periods, increased costs, and the need for specialized training, which may deter potential users. Additionally, concerns over data security and compliance further complicate the adoption process, as businesses must ensure that sensitive information is protected while navigating regulatory requirements. Consequently, these barriers may hinder the overall growth and expansion of the market.

Market Trends of the Business Intelligence Software Market

The Business Intelligence (BI) software market is increasingly shaped by the integration of Artificial Intelligence (AI) and Machine Learning (ML), which are revolutionizing data analysis processes. By automating tasks such as data cleansing and anomaly detection, these technologies reduce reliance on manual inputs and allow for more accurate, timely decision-making. The adoption of predictive analytics powered by machine learning empowers organizations to anticipate market dynamics, customer behaviors, and potential disruptions, facilitating proactive strategies in a competitive landscape. As these advanced capabilities become essential, BI software emerges as a strategic asset that drives innovation and growth across various industries.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Ecosystem of the Market
• Patent Analysis
• PESTEL Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Business Intelligence Software Market by BI Technology

• Market Overview
• Cloud BI
• Mobile BI
• Social BI

Business Intelligence Software Market by Function

• Market Overview
• Executive Management
• Marketing
• Sales
• Operations
• Finance
• Human Resources
• Supply Chain

Business Intelligence Software Market by Deployment Mode

• Market Overview
• On-premises
• Cloud

Business Intelligence Software Market by Organization Size

• Market Overview
• Large Enterprises
• SMEs

Business Intelligence Software Market by End Use

• Market Overview
• BFSI
• Manufacturing
• Healthcare
• Retail
• IT & Telecom
• Others

Business Intelligence Software Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2025

Key Company Profiles

• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yellowfin International Pty Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QlikTech International AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Board International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloud Software Group (TIBCO Software Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi (Pentaho)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (Looker Data Sciences, Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Permira (Informatica)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Datorama
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments