VOD(Video on Demand) 시장 규모, 점유율, 성장 분석 : 매출 모델별, 유형별, 컨텐츠 유형별, 애플리케이션별, 지역별 - 업계 예측(2026-2033년)

Video on Demand Market size was valued at USD 135.66 Billion in 2024 and is poised to grow from USD 154.11 Billion in 2025 to USD 427.43 Billion by 2033, growing at a CAGR of 13.6% during the forecast period (2026-2033).

The global Video on Demand (VoD) market is poised for substantial growth, driven by the widespread availability of the internet and the rising adoption of smartphones. Changing consumer preferences and evolving viewing habits significantly influence VoD demand worldwide. The vast increase in both regional and international content, alongside the popularity of subscription-based models, is expected to enhance market expansion. Additionally, the availability of affordable high-speed internet is making VoD platforms more accessible. The emergence of new platforms and the high demand for convenience further present opportunities for market players. However, challenges such as high content acquisition costs, piracy, fragmentation of services, and bandwidth issues in developing areas are anticipated to hinder the growth of VoD companies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video on Demand market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video on Demand Market Segments Analysis

Global Video on Demand Market is segmented by Revenue Model, Type, Content Type, Device, Application and region. Based on Revenue Model, the market is segmented into Subscription Video on Demand (SVoD), Transactional Video on Demand (TVoD), Advertisement-Based Video on Demand (AVoD) and Hybrid. Based on Type, the market is segmented into Internet Protocol Television (IPTV), Over-the-Top (OTT), Pay-TV and Video on Demand (VoD). Based on Content Type, the market is segmented into Sports, Music, TV Entertainment, Kids, Movies and Others. Based on Device, the market is segmented into Smartphones, Tablets, Laptops, Smart TVs and Others. Based on Application, the market is segmented into Education & Training, Health & Fitness and Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video on Demand Market

The increasing availability of high-speed internet and the widespread adoption of smartphones globally have significantly boosted the demand for various forms of video and audio content. As data plans become more affordable and connectivity improves, consumers have greater access to video on demand platforms. This enhanced accessibility not only meets the evolving preferences of viewers but also fosters new opportunities for growth and innovation within the market. As a result, content creators and service providers are well-positioned to capitalize on this trend, catering to a diverse audience and expanding their reach in an ever-evolving digital landscape.

Restraints in the Video on Demand Market

Digital piracy remains a significant challenge for video content, similar to past eras. The unauthorized distribution of content and illicit access to video on demand platforms not only leads to substantial revenue losses for businesses but also creates a disincentive for investment in new content development. This detrimental cycle ultimately hampers the growth and potential of the global video on demand market, affecting its overall forecast. As companies face the ongoing threat of piracy, their resources may be diverted away from innovative projects toward efforts to combat these infringements, further stifling the market's expansion and evolution over time.

Market Trends of the Video on Demand Market

The Video on Demand (VOD) market is witnessing a significant trend towards the production of original content, as companies increasingly prioritize the creation of unique programming to differentiate themselves in a crowded space. This pivot not only bolsters the entertainment value offered to consumers, but also plays a crucial role in subscriber acquisition and retention. By investing in exclusive series and films, VOD platforms enhance their brand loyalty and foster deeper connections with their audience. This strategic focus on original content reflects a broader shift towards personalization and innovation within the industry, positioning VOD providers as key players in the entertainment landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis
• Technology Analysis

Global Video on Demand Market Size by Revenue Model & CAGR (2026-2033)

• Market Overview
• Subscription Video on Demand (SVoD)
• Transactional Video on Demand (TVoD)
• Advertisement-Based Video on Demand (AVoD)
• Hybrid

Global Video on Demand Market Size by Type & CAGR (2026-2033)

• Market Overview
• Internet Protocol Television (IPTV)
• Over-the-Top (OTT)
• Pay-TV
• Video on Demand (VoD)

Global Video on Demand Market Size by Content Type & CAGR (2026-2033)

• Market Overview
• Sports
• Music
• TV Entertainment
• Kids
• Movies
• Others

Global Video on Demand Market Size by Device & CAGR (2026-2033)

• Market Overview
• Smartphones
• Tablets
• Laptops
• Smart TVs
• Others

Global Video on Demand Market Size by Application & CAGR (2026-2033)

• Market Overview
• Education & Training
• Health & Fitness
• Media & Entertainment

Global Video on Demand Market Size & CAGR (2026-2033)

• North America (Revenue Model, Type, Content Type, Device, Application)
  • US
  • Canada
• Europe (Revenue Model, Type, Content Type, Device, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Revenue Model, Type, Content Type, Device, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Revenue Model, Type, Content Type, Device, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Revenue Model, Type, Content Type, Device, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Netflix, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hulu LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comcast Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Facebook, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Walt Disney Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon Communications Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten, Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iQIYI, Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group Holding Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telefonaktiebolaget LM Ericsson (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deutsche Telekom AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivendi SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sky Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BBC iPlayer (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations