스포츠 및 피트니스 식품 및 음료 시장 규모, 점유율, 성장 분석 : 제품 유형별, 형태별, 유통경로별, 최종사용자별, 지역별 - 업계 예측(2026-2033년)

Global Sports and Fitness Nutrition Foods and Beverages Market size was valued at USD 48.03 Billion in 2024 and is poised to grow from USD 51.49 Billion in 2025 to USD 89.8 Billion by 2033, growing at a CAGR of 7.2% during the forecast period (2026-2033).

The global sports and fitness nutrition foods and beverages market is driven by a growing demand for nutrition and energy bars, as well as ready-to-drink options, with protein gaining prominence as a key ingredient. Consumers increasingly recognize proteins for their role in supporting a balanced diet and providing functional benefits, such as weight management and immune system enhancement, fueling market expansion. Athletes and fitness enthusiasts are turning to nutritional products to improve performance, endurance, and recovery, further stimulating market growth. However, the market faces challenges due to a general lack of nutrition education, which can hinder consumer awareness and product adoption. Overall, the sector is poised for significant growth as healthy eating trends continue to gain traction.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports and Fitness Nutrition Foods and Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sports and Fitness Nutrition Foods and Beverages Market Segments Analysis

Global Sports and Fitness Nutrition Foods and Beverages Market is segmented by Product Type, Form, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Sports Supplements, Sports Drinks, Sports Foods, Meal Replacement Products and Weight Loss Product. Based on Form, the market is segmented into Tablets, Capsules, Powder, Softgels, Liquid and Others. Based on Distribution Channel, the market is segmented into Brick & Mortar and E-commerce. Based on End User, the market is segmented into Children, Adults and Geriatric. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sports and Fitness Nutrition Foods and Beverages Market

The growth of the global sports and fitness nutrition foods and beverages market is propelled by several key factors, including accelerating urbanization, a rising number of non-traditional consumers embracing healthier lifestyles, and the expansion of the sports nutrition sector. Additionally, the proliferation of fitness centers and health clubs plays a significant role in driving demand for nutritional products tailored for active individuals. These dynamics collectively contribute to an enriched market landscape, fostering an environment where the enhancement of health and fitness through specialized nutrition is increasingly prioritized by a diverse audience.

Restraints in the Global Sports and Fitness Nutrition Foods and Beverages Market

The growth of the global sports and fitness nutrition foods and beverages market may face challenges due to a lack of practical experience in meal selection, which can hinder consumers from making informed dietary choices. Furthermore, limited access to suitable food options, often stemming from frequent travel and busy lifestyles, exacerbates this issue. As individuals grapple with tight schedules and the demands of an active lifestyle, their ability to consistently source nutritious foods and beverages is compromised. This situation can create barriers to adopting healthier eating habits, ultimately affecting market expansion.

Market Trends of the Global Sports and Fitness Nutrition Foods and Beverages Market

The Global Sports and Fitness Nutrition Foods and Beverages market is witnessing a dynamic shift as consumers increasingly prioritize convenience and health benefits in their dietary choices. This trend is fueled by the rising popularity of sports beverages, which are embraced not only for hydration but also for their energy-boosting properties. Moreover, the market is seeing a surge in innovative product launches that emphasize natural ingredients, aligning with the growing consumer demand for clean label options. As health-conscious lifestyles become mainstream, the demand for effective nutrition solutions tailored for active individuals continues to expand, shaping a vibrant landscape for brands in this sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Sports and Fitness Nutrition Foods and Beverages Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Sports Supplements
  • Protein Supplements
  • Vitamins
  • Minerals
  • Amino Acids
  • Probiotics
  • Omega -3 Fatty Acids
  • Carbohydrates
  • Detox Supplements
  • Electrolytes
  • Others
• Sports Drinks
• Sports Foods
• Meal Replacement Products
• Weight Loss Product

Global Sports and Fitness Nutrition Foods and Beverages Market Size by Form & CAGR (2026-2033)

• Market Overview
• Tablets
• Capsules
• Powder
• Softgels
• Liquid
• Others

Global Sports and Fitness Nutrition Foods and Beverages Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Brick & Mortar
  • Direct Selling
  • Chemist/Pharmacies
  • Health Food Shops
  • Hyper Markets
  • Super Markets
• E-commerce

Global Sports and Fitness Nutrition Foods and Beverages Market Size by End User & CAGR (2026-2033)

• Market Overview
• Children
• Adults
• Geriatric

Global Sports and Fitness Nutrition Foods and Beverages Market Size & CAGR (2026-2033)

• North America (Product Type, Form, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Form, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Form, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Form, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Form, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ajinomoto Co., Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atlantic Multipower Germany GmbH & Co. OHG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• Cytosport, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hammer Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harbin Pharmaceutical Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isostar (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MusclePharm Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NutraClick, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrex Research, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations