비즈니스 인텔리전스(BI) 및 애널리틱스 소프트웨어 시장 규모, 점유율, 성장 분석 : BI 기술별, 기능별, 서비스별, 도입 형태별, 조직 규모별, 데이터 소스별, 지역별 - 업계 예측(2026-2033년)

Global Business Intelligence and Analytics Software Market size was valued at USD 28.22 Billion in 2024 and is poised to grow from USD 30.34 Billion in 2025 to USD 54.1 Billion by 2033, growing at a CAGR of 7.5% during the forecast period (2026-2033).

The global market for business intelligence and analytics software is experiencing significant growth, propelled by the integration of machine learning and artificial intelligence (AI) to enhance personalized customer experiences, particularly in online shopping. The rise of social networking platforms further fuels this expansion, as companies amass vast amounts of data. Organizations are increasingly leveraging this data to derive insights for timely, informed decision-making, driving the demand for advanced analytics solutions. Additionally, advancements in big data technology have empowered data scientists to refine their analytical capabilities, enabling companies to optimize strategies, objectives, and overall performance. By effectively transforming information, businesses can address stakeholder needs, manage data volumes, mitigate risks, improve process controls, and boost operational efficiency.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Business Intelligence and Analytics Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Business Intelligence and Analytics Software Market Segments Analysis

Global Business Intelligence and Analytics Software Market is segmented by BI Technology, Function, Segment, Services, Deployment Modes, Organization size, Data Source, Verticals and region. Based on BI Technology, the market is segmented into Cloud BI, Mobile BI and Social BI. Based on Function, the market is segmented into Executive Management, Marketing, Sales, Operations, Finance, Human Resources and Supply Chain. Based on Services, the market is segmented into Professional Services and Managed Services. Based on Deployment Modes, the market is segmented into On-premise and Cloud. Based on Organization size, the market is segmented into Small Medium Business (SMB's) and Large enterprises. Based on Data Source, the market is segmented into Structured Data and Unstructured Data. Based on Verticals, the market is segmented into Banking, Financial Services, and Insurance (BFSI), Healthcare, IT & Telecom, Retail, Manufacturing, Education, Government, Energy and Power, Media & Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Business Intelligence and Analytics Software Market

The Global Business Intelligence and Analytics Software market is being propelled by organizations recognizing the substantial advantages of business intelligence, which provides a holistic user experience that enhances customer-focused decision-making. A significant number of organizations have embraced cloud-based distributed technologies, fostering greater accessibility and integration. The appeal of data scalability is a major factor for organizations, with flexible pricing models such as pay-as-you-go and subscription plans facilitating growth and adaptability in data management. Additionally, the wide-ranging applications of big data across various sectors are transforming decision-making processes, further contributing to the anticipated expansion of the market.

Restraints in the Global Business Intelligence and Analytics Software Market

The growth of the global business intelligence and analytics software market faces significant challenges due to the high costs associated with licensing and implementation. The pricing of BI software is often dictated more by prevailing market conditions than by the actual development expenses, making it less accessible for many businesses. Additionally, many organizations are entrenched in the use of traditional BI tools, resulting in a hesitance to switch to more advanced solutions. Even though the advantages of incorporating BI software can be considerable, the hefty initial investment required for purchasing, implementing, and training personnel can be a substantial barrier to adoption.

Market Trends of the Global Business Intelligence and Analytics Software Market

The Global Business Intelligence and Analytics Software market is experiencing a notable trend characterized by rapid technological advancements and increasing accessibility for various business sizes. While large corporations have traditionally led the adoption of sophisticated analytics solutions, small and medium-sized businesses (SMBs) are now recognizing the invaluable benefits such software brings. The rise of cloud deployment options has streamlined implementation for SMBs, enhancing their ability to harness data-driven insights. As this momentum builds, software providers are poised to innovate further, offering intelligent dashboards and customized features tailored to the unique requirements of diverse industries, thereby fostering broader market engagement.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Business Intelligence and Analytics Software Market Size by BI Technology & CAGR (2026-2033)

• Market Overview
• Cloud BI
• Mobile BI
• Social BI

Global Business Intelligence and Analytics Software Market Size by Function & CAGR (2026-2033)

• Market Overview
• Executive Management
• Marketing
• Sales
• Operations
• Finance
• Human Resources
• Supply Chain

Global Business Intelligence and Analytics Software Market Size by Services & CAGR (2026-2033)

• Market Overview
• Professional Services
• Managed Services

Global Business Intelligence and Analytics Software Market Size by Deployment Modes & CAGR (2026-2033)

• Market Overview
• On-premise
• Cloud

Global Business Intelligence and Analytics Software Market Size by Organization size & CAGR (2026-2033)

• Market Overview
• Small Medium Business (SMB's)
• Large enterprises

Global Business Intelligence and Analytics Software Market Size by Data Source & CAGR (2026-2033)

• Market Overview
• Structured Data
• Unstructured Data

Global Business Intelligence and Analytics Software Market Size by Verticals & CAGR (2026-2033)

• Market Overview
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare
• IT & Telecom
• Retail
• Manufacturing
• Education
• Government
• Energy and Power
• Media & Entertainment
• Others
• Transport & logistics
  • Hospitality

Global Business Intelligence and Analytics Software Market Size & CAGR (2026-2033)

• North America (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • US
  • Canada
• Europe (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations