저알코올 음료 시장 규모, 점유율, 성장 분석 : 유형별, 유통경로별, 지역별 - 업계 예측(2026-2033년)

Global Low Alcoholic Beverages Market size was valued at USD 1.47 Billion in 2024 and is poised to grow from USD 1.55 Billion in 2025 to USD 2.32 Billion by 2033, growing at a CAGR of 5.2% during the forecast period (2026-2033).

The global market for low alcoholic beverages is burgeoning, fueled by rising health consciousness and a growing preference for lighter options among consumers. These beverages, typically containing an alcohol by volume (ABV) of 0.05% to 1.2%, appeal to those seeking lower-calorie alternatives that align with healthier dietary choices. Emerging markets, particularly in regions with increasing disposable income, are driving demand for these drinks. Additionally, low-alcohol variants of traditional beverages, such as wines and beers, offer consumers flavorful options without the risks associated with higher alcohol content, potentially mitigating health issues linked to excessive intake. As preferences shift toward wellness-focused lifestyles, the availability and diversity of high-quality low-alcohol wines and beers are expanding, catering to this evolving market trend.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Low Alcoholic Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Low Alcoholic Beverages Market Segments Analysis

Global Low Alcoholic Beverages Market is segmented by type, distribution channel and region. Based on type, the market is segmented into low-alcohol beer, low-alcohol spirits, low-alcohol wine, low-alcohol RTD and low-alcohol ciders. Based on distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, specialty stores and online retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Low Alcoholic Beverages Market

The Global Low Alcoholic Beverages market is experiencing significant growth driven by the rising popularity of mocktails among young adults, alongside a sustained interest in traditional alcoholic options. The availability and acceptance of low- or non-alcoholic beverages have greatly enhanced market opportunities. Lifestyle changes, including extended periods spent at home, have played a crucial role in shifting consumer preferences, leading many adults to explore low-alcohol options that offer a balance between enjoyment and moderation. This shift has created a new wave of interest in beverages that provide a satisfying experience without the higher alcohol content, appealing to a broader audience.

Restraints in the Global Low Alcoholic Beverages Market

One significant challenge facing the global low alcoholic beverages market is the increasing preference for carbonated beverages, which may hinder the consumption of lower-alcohol options. Additionally, heightened taxation on key raw materials, such as sugar, combined with strict regulatory requirements concerning water usage in production, are likely to impede market growth. These factors can place financial pressure on manufacturers, ultimately affecting the availability and affordability of low-alcohol products for consumers. The combination of these dynamics contributes to a challenging environment for the expansion of the low alcoholic beverages market on a global scale.

Market Trends of the Global Low Alcoholic Beverages Market

The global low alcoholic beverages market is witnessing a significant trend driven by the rising popularity of "nolo" drinks among younger consumers, particularly those aged 18-24. This demographic is increasingly opting for low and non-alcoholic alternatives as a healthier lifestyle choice, allowing them to enjoy social experiences without the adverse effects associated with higher alcohol consumption. The market is bolstered by innovative products from established brewers, which are resonating well with health-conscious consumers. This shift not only represents an evolving drinking culture but also highlights a broader movement towards moderation, leading to robust growth and diversification within the low ABV segment on a global scale.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Case Studies
• Consumer Analysis

Global Low Alcoholic Beverages Market Size by Type & CAGR (2026-2033)

• Market Overview
• Low-Alcohol Beer
• Low-Alcohol Spirits
• Low-Alcohol Wine
• Low-Alcohol RTD
• Low-Alcohol Ciders

Global Low Alcoholic Beverages Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Stores
• Online Retail

Global Low Alcoholic Beverages Market Size & CAGR (2026-2033)

• North America (Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Accolade Wines Australia Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Allagash Brewing Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anheuser Busch InBev SA NV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bells Brewery Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Breweries AS
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CODYs Drinks International GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Curious Elixirs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken NV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations