차 시장 규모, 점유율, 성장 분석 : 종류별, 형태별, 포장별, 가격대별, 풍미별, 소비자별, 용도별, 유통 채널별, 지역별 - 업계 예측(2026-2033년)

Global Tea Market size was valued at USD 112.72 Billion in 2024 and is poised to grow from USD 120.62 Billion in 2025 to USD 207.24 Billion by 2033, growing at a CAGR of 7% during the forecast period (2026-2033).

The global tea market is a dynamic and diverse sector characterized by steady growth and innovation. As a culturally significant beverage, tea is increasingly favored for its health benefits and adaptability. A notable trend is the rising demand for premium and specialty teas, as consumers seek unique flavors and experiences. While Asia remains the heart of tea production, with leading nations like China and India, emerging regions in Africa and South America are also making substantial contributions. A marked interest in herbal and specialty teas has emerged, driven by health-conscious consumers looking for natural remedies and distinctive taste profiles. Additionally, ready-to-drink tea products are gaining traction among on-the-go consumers, and e-commerce platforms are enhancing access to a broad array of tea offerings, promoting global trade and new market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Tea Market Segments Analysis

Global Tea Market is segmented by Type, Form, Packaging, Price Range, Flavour, Consumer, Application, Distribution Channel and region. Based on Type, the market is segmented into Green Tea, Black Tea, Oolong Tea, Fruit/Herbal Tea and Others. Based on Form, the market is segmented into Loose Leaf Tea, Powder Tea, Pot Bags/ Tagless Bags, String & Tag Bags / Cup Bags, Ready-to-Drink (RTD) Tea, CTC Tea, Tea Concentrates and Others. Based on Packaging, the market is segmented into Plastic Containers, Loose Tea, Paperboard Cartons, Aluminium Tins, Tea Bags and Others. Based on Price Range, the market is segmented into Economy, Mid-Range, Premium and Luxury. Based on Flavour, the market is segmented into Flavoured and Unflavoured. Based on Consumer, the market is segmented into Children, Adults and Seniors. Based on Application, the market is segmented into Residential, Commercial and Industrial/Food Processing. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Tea Market

A significant catalyst for the expansion of the global tea market is the rising consumer awareness of the health benefits associated with tea consumption. Many individuals view tea, particularly green and herbal varieties, as a healthier alternative to sugary beverages such as sodas. Rich in antioxidants, tea offers an array of health advantages, including enhancements in heart health, support for weight management, and a reduction in the risk of chronic illnesses. As more consumers emphasize health and wellness in their lifestyles, the demand for tea as a natural and health-conscious beverage option is expected to continue its upward trajectory.

Restraints in the Global Tea Market

The global tea market faces significant constraints due to climate change, which fundamentally affects tea cultivation that relies on specific climatic conditions. Variations in temperature and precipitation can lead to decreased yields and quality of tea. Additionally, challenges such as prolonged droughts, unpredictable weather patterns, and a rise in pests and diseases can significantly disrupt production processes. Furthermore, concerns around sustainability, including land use, water consumption, and pesticide residues, can alienate consumers and limit market access, especially in regions with stringent regulations. Therefore, navigating these sustainability issues presents a crucial challenge for the tea industry to overcome.

Market Trends of the Global Tea Market

The global tea market is witnessing a notable shift towards specialty teas, driven by consumers' growing preference for unique and premium varieties. This trend highlights a burgeoning interest in artisanal blends, herbal and organic options, and single-origin teas, as health-conscious consumers explore diverse flavor profiles. As the demand for authenticity and quality intensifies, tea brands are increasingly innovating to cater to discerning palates, focusing on sustainable sourcing and unique tasting experiences. This evolving landscape signifies a broader appreciation for tea as not just a beverage, but a cultural and wellness-driven choice, reshaping marketing strategies and product offerings within the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Patent Analysis
• Startup Analysis
• Customer Buying Criteria
• Trade Analysis
• Case Studies

Global Tea Market Size by Type & CAGR (2026-2033)

• Market Overview
• Green Tea
• Black Tea
• Oolong Tea
• Fruit/Herbal Tea
• Others

Global Tea Market Size by Form & CAGR (2026-2033)

• Market Overview
• Loose Leaf Tea
• Powder Tea
• Pot Bags/ Tagless Bags
• String & Tag Bags / Cup Bags
• Ready-to-Drink (RTD) Tea
• CTC Tea
• Tea Concentrates
• Others

Global Tea Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Plastic Containers
• Loose Tea
• Paperboard Cartons
• Aluminium Tins
• Tea Bags
• Others

Global Tea Market Size by Price Range & CAGR (2026-2033)

• Market Overview
• Economy
• Mid-Range
• Premium
• Luxury

Global Tea Market Size by Flavour & CAGR (2026-2033)

• Market Overview
• Flavoured
• Unflavoured

Global Tea Market Size by Consumer & CAGR (2026-2033)

• Market Overview
• Children
• Adults
• Seniors

Global Tea Market Size by Application & CAGR (2026-2033)

• Market Overview
• Residential
• Commercial
• Industrial/Food Processing

Global Tea Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline
  • Supermarkets/ Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Others

Global Tea Market Size & CAGR (2026-2033)

• North America (Type, Form, Packaging, Price Range, Flavour, Consumer, Application, Distribution Channel)
  • US
  • Canada
• Europe (Type, Form, Packaging, Price Range, Flavour, Consumer, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Packaging, Price Range, Flavour, Consumer, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Packaging, Price Range, Flavour, Consumer, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Packaging, Price Range, Flavour, Consumer, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Global Beverages (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tetley (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coca-Cola (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods (ABF) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celestial Seasonings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twinings (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bigelow Tea Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peet's Coffee & Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• R.Twining and Company Ltd (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mighty Leaf Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITO EN (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Numi Organic Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Republic of Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teavana (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yorkshire Tea (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lipton (United Kingdom/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations