RTD(Ready-to-Drink) 차 및 커피 시장 규모, 점유율, 성장 분석 : 제품별, 포장별, 가격별, 유통경로별, 지역별 - 업계 예측(2026-2033년)

Ready-to-Drink Tea and Coffee Market size was valued at USD 119.29 Billion in 2024 and is poised to grow from USD 126.92 Billion in 2025 to USD 208.49 Billion by 2033, growing at a CAGR of 6.4% during the forecast period (2026-2033).

The Ready-to-Drink (RTD) tea and coffee market is thriving, offering convenient pre-packaged beverages that cater to diverse consumer preferences. Popular RTD tea options include a range of flavors such as fruit, black, green, herbal, and iced varieties, while RTD coffee features innovative ingredients like yerba mate and ginseng. These products often incorporate various additives, including natural sweeteners and vitamins, enhancing their nutritional profile with antioxidants, essential minerals, and flavors. The wide variety of packaging formats-ranging from cans to bottles-adds to consumer convenience. Growing concerns over lifestyle-related health issues have driven demand for these healthier beverage alternatives. Furthermore, the millennial demographic increasingly embraces RTD tea and coffee as lifestyle products, further fueling market growth as consumers seek flavorful, health-conscious options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ready-to-Drink Tea and Coffee market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ready-to-Drink Tea and Coffee Market Segments Analysis

Global Ready-to-Drink Tea and Coffee Market is segmented by Product, Packaging, Price, Distribution Channel and region. Based on Product, the market is segmented into RTD Tea and RTD Coffee. Based on Packaging, the market is segmented into Canned, Glass Bottle, PET Bottle and Others. Based on Price, the market is segmented into Premium, Regular, Popular priced, Fountain and Super premium. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Food Service and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ready-to-Drink Tea and Coffee Market

The Ready-to-Drink Tea and Coffee market is significantly influenced by the growing awareness among consumers regarding health and wellness. With tea recognized for its numerous health benefits, such as its antioxidant properties and its ability to potentially lower the risk of chronic illnesses, more individuals are seeking healthier beverage options. This trend has led to a surge in demand for ready-to-drink tea and coffee products, as health-conscious consumers gravitate towards convenient and nutritious choices. This shift in consumer preferences highlights the importance of incorporating healthy beverages into daily routines, thereby driving growth in this dynamic market.

Restraints in the Ready-to-Drink Tea and Coffee Market

The Ready-to-Drink Tea and Coffee market encounters significant challenges due to fierce competition from a variety of alternative beverages, including energy drinks, sports drinks, and bottled water. These options are increasingly popular among consumers seeking convenience and variety, which can divert attention and sales away from traditional ready-to-drink tea and coffee products. The growing health-conscious trends also lead consumers to explore beverages that they perceive as healthier or more functional, further intensifying the competitive landscape. This competition means that brands must continuously innovate and differentiate their offerings to retain and attract customers in a crowded marketplace.

Market Trends of the Ready-to-Drink Tea and Coffee Market

The ready-to-drink tea and coffee market is witnessing a significant trend as manufacturers increasingly allocate resources towards research and development. This investment is primarily aimed at innovating flavors, improving health benefits, and enhancing packaging to stand out in a saturated market. By focusing on product differentiation, companies are not only striving to attract health-conscious consumers but also tapping into evolving preferences for convenient, high-quality beverages. As a result, the competition intensifies, fostering a diverse range of offerings that cater to various demographics, thus propelling market growth and reshaping consumer experiences in the beverage sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Ready-to-Drink Tea and Coffee Market Size by Product & CAGR (2026-2033)

• Market Overview
• RTD Tea
  • Black
  • Green
  • Fruit
  • Kombucha
  • Others
• RTD Coffee
  • Cold brew coffee
  • Iced coffee
  • Flavored coffee
  • Others

Global Ready-to-Drink Tea and Coffee Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Canned
• Glass Bottle
• PET Bottle
• Others

Global Ready-to-Drink Tea and Coffee Market Size by Price & CAGR (2026-2033)

• Market Overview
• Premium
• Regular
• Popular priced
• Fountain
• Super premium

Global Ready-to-Drink Tea and Coffee Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Food Service
• Online

Global Ready-to-Drink Tea and Coffee Market Size & CAGR (2026-2033)

• North America (Product, Packaging, Price, Distribution Channel)
  • US
  • Canada
• Europe (Product, Packaging, Price, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Packaging, Price, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Packaging, Price, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Packaging, Price, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Illycaffe S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lavazza (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dallmayr (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• United Coffee (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lipton Teas and Infusions B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peet's Coffee & Tea (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coffee Bean & Tea Leaf (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITO EN, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pokka Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Beverage & Food Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JAB Holding Company (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arizona Beverage Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations