생맥주 시장 규모, 점유율, 성장 분석 : 유형별, 제품 유형별, 카테고리별, 최종 용도별, 알코올 도수별, 생산량별, 지역별 - 업계 예측(2026-2033년)

Global Draught Beer Market size was valued at USD 44.04 Billion in 2024 and is poised to grow from USD 46.51 Billion in 2025 to USD 71.92 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026-2033).

The global draught beer market is witnessing robust growth, driven by the increasing preference for fresh, flavorful beer served directly from kegs or casks. This dispensing method enhances the overall drinking experience, making it a popular choice among consumers. The rise in socializing and dining out further supports market expansion, as draught beer is often linked to social gatherings, sports events, and casual leisure activities, enriching the atmosphere and enjoyment for patrons. As economic conditions improve and disposable incomes rise, more individuals are choosing to frequent pubs and bars, resulting in heightened demand for draught beer. This combination of factors positions the market for sustained growth and ongoing popularity within the beverage sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Draught Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Draught Beer Market Segments Analysis

Global Draught Beer Market is segmented by Type, Product Type, Category, End Use, Alcohol Content, Production and region. Based on Type, the market is segmented into Keg Beer and Cask Beer. Based on Product Type, the market is segmented into Lager, Ale, Stout, Pilsner and Wheat Beer. Based on Category, the market is segmented into Super Premium, Premium and Regular. Based on End Use, the market is segmented into Commercial Use and Home Use. Based on Alcohol Content, the market is segmented into Low Alcohol, Regular Alcohol and High Alcohol. Based on Production, the market is segmented into Macro Breweries and Microbreweries. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Draught Beer Market

The Global Draught Beer market is primarily influenced by its popularity in on-premise venues like bars, restaurants, and pubs. The expansion of the hospitality and foodservice sectors, coupled with a rising number of bars and breweries, significantly boosts the demand for draught beer as the favored option for on-site consumption. This shift is largely motivated by consumers' desires for a distinctive and high-quality beer experience, leading to an increasing expectation for premium offerings in social settings. As these establishments enhance their beer selections, draught beer continues to gain traction among enthusiasts seeking unique flavor profiles and quality.

Restraints in the Global Draught Beer Market

The Global Draught Beer market is hindered by certain limitations related to its distribution. Unlike packaged beer, draught beer is predominantly offered in on-premise locations, mainly due to logistical challenges and the need for specialized dispensing equipment. This restricted distribution creates barriers to accessing draught beer outside of these establishments, impacting its availability in various regions. As a result, consumers may find it difficult to obtain draught beer in certain areas, which can limit market growth and consumer choice. Enhanced distribution strategies are crucial to overcoming these obstacles and expanding the reach of draught beer to a broader audience.

Market Trends of the Global Draught Beer Market

The Global Draught Beer market is witnessing a dynamic shift influenced by the surge in craft beer consumption, characterized by small, independent breweries prioritizing unique, flavorful ingredients over mass production. This trend is buoyed by an expanding network of bars and restaurants embracing craft beer offerings, thus enhancing consumer access and experience. Moreover, heightened awareness of the benefits associated with craft beer, including its artisanal quality and diverse flavor profiles, is fostering a culture of appreciation among consumers. As a result, the demand for draught beer is steadily growing, reflecting a broader inclination toward personalized and premium beverage choices in the marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis

Global Draught Beer Market Size by Type & CAGR (2026-2033)

• Market Overview
• Keg Beer
• Cask Beer

Global Draught Beer Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Lager
• Ale
• Stout
• Pilsner
• Wheat Beer

Global Draught Beer Market Size by Category & CAGR (2026-2033)

• Market Overview
• Super Premium
• Premium
• Regular

Global Draught Beer Market Size by End Use & CAGR (2026-2033)

• Market Overview
• Commercial Use
• Home Use

Global Draught Beer Market Size by Alcohol Content Outlook & CAGR (2026-2033)

• Market Overview
• Low Alcohol
• Regular Alcohol
• High Alcohol

Global Draught Beer Market Size by Production & CAGR (2026-2033)

• Market Overview
• Macro Breweries
• Microbreweries

Global Draught Beer Market Size & CAGR (2026-2033)

• North America (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
  • US
  • Canada
• Europe (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HiPP GmbH & Co. Vertrieb KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Holle Baby Food AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bubs Australia Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earth's Best Organic (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babybio (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parent's Choice (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lebenswert Bio (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kabrita (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biostime International Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's One (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prolacta Bioscience (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bobbie (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations