프리미엄 생수 시장 규모, 점유율, 성장 분석 : 제품 유형별, 포장 유형별, 유통 채널별, 지역별 - 업계 예측(2026-2033년)

Global Premium Bottled Water Market size was valued at USD 34.61 Billion in 2024 and is poised to grow from USD 37.07 Billion in 2025 to USD 64.18 Billion by 2033, growing at a CAGR of 7.1% during the forecast period (2026-2033).

Market insights indicate a rising demand for premium bottled water driven by increasing health consciousness and awareness of proper hydration. Urbanization and growing disposable incomes are likely to enhance sales in this sector. Additionally, the tourism boom and heightened expectations for hospitality experiences are expected to stimulate market growth. Effective branding, marketing strategies, and celebrity endorsements are anticipated to further elevate the visibility and appeal of premium bottled water globally. The assurance of authenticity and perceived superior quality will positively influence long-term demand. However, challenges such as high price points, competition from standard bottled water, economic uncertainties affecting luxury spending, and environmental concerns related to plastic waste may hinder premium bottled water sales in the market moving forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Premium Bottled Water market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Premium Bottled Water Market Segments Analysis

Global Premium Bottled Water Market is segmented by Product Type, Packaging Type, Distribution Channel and region. Based on Product Type, the market is segmented into Still Water, Sparkling Water and Functional Water. Based on Packaging Type, the market is segmented into Plastic, Glass and Cans. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retail and On-Trade (Hotels, Restaurants, Cafes). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Premium Bottled Water Market

The global premium bottled water market is experiencing growth due to a rising emphasis on health and wellness among consumers worldwide. As individuals increasingly recognize the importance of staying hydrated for overall well-being, the demand for premium bottled water products is surging. These products are often valued for their purity, inclusion of natural minerals, and various health benefits they offer. This heightened awareness around the significance of proper hydration, coupled with a preference for high-quality water options, is significantly influencing market dynamics and driving increased consumption in the premium bottled water segment.

Restraints in the Global Premium Bottled Water Market

The Global Premium Bottled Water market faces significant constraints primarily due to the elevated price associated with these products, which limits their accessibility and affordability for a substantial portion of the global population. This high pricing strategy may ultimately hinder the demand for premium bottled water, particularly in emerging economies with a substantial demographic of middle- and lower-income consumers. As these price barriers persist, they are likely to restrict market growth and inhibit wider consumption, thereby affecting overall market dynamics in regions where economic constraints are prevalent and consumers are seeking more cost-effective hydration alternatives.

Market Trends of the Global Premium Bottled Water Market

The Global Premium Bottled Water market is witnessing a notable trend towards infused and functional water, driven by an increasing consumer emphasis on health and wellness. Companies are increasingly focusing on developing products that are not only refreshing but also enriched with vitamins, minerals, antioxidants, and natural flavors to cater to health-conscious consumers. This shift is supported by a broader trend in the beverage industry towards functional foods, as customers seek products that can provide added health benefits. As awareness about hydration and wellness continues to rise, the popularity of infused and functional bottled water is expected to flourish, shaping the future of premium bottled water offerings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Premium Bottled Water Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Still Water
• Sparkling Water
• Functional Water

Global Premium Bottled Water Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Plastic
• Glass
• Cans

Global Premium Bottled Water Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retail
• On-Trade (Hotels, Restaurants, Cafes)

Global Premium Bottled Water Market Size & CAGR (2026-2033)

• North America (Product Type, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Bling H2O (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roiwater (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beverly Hills Drink Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEVAS GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lofoten Arctic Water AS (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VEEN (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uisge Source (Scotland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berg Water (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BLVD Water (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpine Glacier Water Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Minus 181 GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrier (Nestle Waters) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evian (Danone Group) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiji Water (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• San Pellegrino (Nestle Waters) (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voss Water (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mountain Valley Spring Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Icelandic Glacial (Iceland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aqua Carpatica (Romania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hildon Natural Mineral Water (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations