장식용 코팅 시장 규모, 점유율, 성장 분석 : 수지 유형별, 기술별, 용도별, 코팅 유형별, 사용자 유형별, 제품 유형별, 지역별 - 업계 예측(2026-2033년)

Global Decorative Coating Market size was valued at USD 90.46 Billion in 2024 and is poised to grow from USD 94.71 Billion in 2025 to USD 136.77 Billion by 2033, growing at a CAGR of 4.7% during the forecast period (2026-2033).

The global decorative coatings market is experiencing significant growth driven by the increasing demand for visually appealing and durable finishes in both residential and commercial construction. Key factors fueling this trend include urbanization, rising disposable incomes, and an uptick in renovation activities, especially in developing regions. Additionally, supportive government initiatives encouraging sustainable construction and the growing popularity of eco-friendly, low-VOC decorative options are expected to enhance market adoption. Increased awareness of the benefits of water-based and bio-based coatings will further support demand for sustainable solutions. However, challenges such as fluctuating raw material prices, the high costs associated with advanced eco-friendly coatings, stringent regulations on solvent-based products, and limited consumer knowledge in emerging markets could hinder growth opportunities in this sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Decorative Coating market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Decorative Coating Market Segments Analysis

Global Decorative Coating Market is segmented by Resin Type, Technology, Application, Coating Type, User Type, Product Type and region. Based on Resin Type, the market is segmented into Acrylic, Alkyd, Vinyl, Polyurethane and Others. Based on Technology, the market is segmented into Water borne, Solvent borne and Powder coatings. Based on Application, the market is segmented into Residential and Non-residential. Based on Coating Type, the market is segmented into Interior and Exterior. Based on User Type, the market is segmented into DIY and Professional. Based on Product Type, the market is segmented into Emulsions, Wood Coatings, Enamels and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Decorative Coating Market

The Global Decorative Coating market is experiencing a significant shift as consumers increasingly prioritize health and environmental considerations in their purchasing decisions. This growing awareness has prompted governments to implement stricter regulations on volatile organic compounds (VOCs) emissions, substantially influencing market dynamics. As a result, there is a heightened demand for sustainable and eco-friendly decorative coatings that comply with these regulatory standards. Consumers are actively seeking products that minimize environmental impact, favoring options with lower VOC emissions. Consequently, manufacturers are adapting to these trends by focusing on developing innovative coatings that are not only aesthetically pleasing but also environmentally responsible.

Restraints in the Global Decorative Coating Market

The Global Decorative Coating market faces significant challenges primarily due to the volatility in the prices of essential raw materials like pigments, resins, and solvents. This instability often stems from various influences, including supply chain disruptions and geopolitical tensions. As the costs of these raw materials increase, companies may experience higher production expenses, which could discourage potential investments and exert pressure on profit margins. Such financial strain can impact competitiveness and hinder growth initiatives, ultimately posing a restraint on the market's expansion and sustainability in the long term.

Market Trends of the Global Decorative Coating Market

The Global Decorative Coating market is experiencing a significant upswing, driven by the increasing interest in DIY projects among homeowners. This trend is fueled by social media platforms that inspire creativity and home improvement. As a result, demand for innovative, easy-to-apply decorative coatings is surging. Leading brands are capitalizing on this shift by developing user-friendly products characterized by quick-dry, odorless, and multi-surface features, catering to the aesthetic and practical needs of consumers. This dynamic landscape indicates a robust growth trajectory as more individuals seek to enhance their living spaces with appealing and functional decorative solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Decorative Coating Market Size by Resin Type & CAGR (2026-2033)

• Market Overview
• Acrylic
• Alkyd
• Vinyl
• Polyurethane
• Others

Global Decorative Coating Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Water borne
• Solvent borne
• Powder coatings

Global Decorative Coating Market Size by Application & CAGR (2026-2033)

• Market Overview
• Residential
  • New construction
  • Remodel and repaint
• Non-residential
  • Commercial
  • Industrial
  • Infrastructure

Global Decorative Coating Market Size by Coating Type & CAGR (2026-2033)

• Market Overview
• Interior
• Exterior

Global Decorative Coating Market Size by User Type & CAGR (2026-2033)

• Market Overview
• DIY
• Professional

Global Decorative Coating Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Emulsions
• Wood Coatings
• Enamels
• Others

Global Decorative Coating Market Size & CAGR (2026-2033)

• North America (Resin Type, Technology, Application, Coating Type, User Type, Product Type)
  • US
  • Canada
• Europe (Resin Type, Technology, Application, Coating Type, User Type, Product Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Resin Type, Technology, Application, Coating Type, User Type, Product Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Resin Type, Technology, Application, Coating Type, User Type, Product Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Resin Type, Technology, Application, Coating Type, User Type, Product Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Sherwin-Williams Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PPG Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AkzoNobel N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Paint Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RPM International Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Axalta Coating Systems Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kansai Paint Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asian Paints Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jotun A/S (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Masco Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hempel A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Benjamin Moore & Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berger Paints India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DAW SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KCC Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ICP Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chugoku Marine Paints, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maydos (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brillux GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations