모바일 애플리케이션 보안 시장 규모, 점유율 및 성장 분석 : 솔루션별, 도입 형태별, 기업 규모별, 업계별, 지역별 - 업계 예측(2026-2033년)

Mobile Application Security Market size was valued at USD 3.23 Billion in 2024 and is poised to grow from USD 4.01 Billion in 2025 to USD 22.88 Billion by 2033, growing at a CAGR of 24.3% during the forecast period (2026-2033).

The surge in mobile device usage, including smartphones and tablets, has made them preferred over laptops and desktops for various activities such as messaging, online banking, and shopping. This trend has heightened the demand for mobile application security solutions, as these platforms increasingly face security threats, including malware attacks. The implementation of Bring Your Own Device (BYOD) policies adds to the risk of security breaches, further emphasizing the need for robust protection measures. However, challenges such as high implementation costs and the complexity of embedded security solutions can hinder market growth. With rising incidents of data theft and phishing, organizations are actively seeking ways to ensure secure data transmission. Meanwhile, the integration of artificial intelligence and machine learning into mobile security applications presents considerable opportunities for innovation and growth in this space.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mobile Application Security market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mobile Application Security Market Segments Analysis

Global Mobile Application Security Market is segmented by Solution, Deployment, Enterprise Size, Vertical and region. Based on Solution, the market is segmented into Software and Services. Based on Deployment, the market is segmented into Cloud and On-premise. Based on Enterprise Size, the market is segmented into Small and medium-sized enterprises and Large enterprises. Based on Vertical, the market is segmented into BFSI, Telecom and IT, Retail, Healthcare, Education, Transportation and Logistics, Manufacturing, Government and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mobile Application Security Market

The expansion of the mobile application security market is significantly impacted by the obstacles encountered by small and medium enterprises (SMEs), which primarily stem from restricted resources and financial limitations. Many SMEs struggle to secure the necessary expertise and tools to effectively manage security and vulnerabilities in their mobile applications. This lack of adequate resources hampers their ability to protect against various security threats. Furthermore, financial constraints make it challenging for SMEs to invest in comprehensive mobile application security solutions. Consequently, the low adoption rate of these security measures among SMEs hinders overall market development.

Restraints in the Mobile Application Security Market

The mobile application security market faces significant challenges, particularly due to the difficulties encountered by small and medium enterprises (SMEs), primarily stemming from limited resources and financial constraints. Many SMEs find themselves lacking the necessary expertise and tools to adequately implement security and vulnerability management for their mobile applications. This shortfall hinders their ability to protect against potential security threats. Furthermore, financial limitations make it increasingly difficult for SMEs to invest in robust mobile application security solutions. Consequently, the low rate of adoption of these security measures among SMEs contributes to the overall stagnation of market growth in this sector.

Market Trends of the Mobile Application Security Market

The Mobile Application Security market is witnessing a prominent trend characterized by the rising adoption of security solutions driven by the escalating reliance on mobile applications across sectors. As businesses leverage mobile platforms for critical operations, safeguarding sensitive data and ensuring secure user interactions have become paramount concerns. This trend is further fueled by heightened awareness of cybersecurity threats, regulatory compliance demands, and the need for trust in mobile ecosystems. Consequently, organizations are investing in advanced mobile security technologies, fostering innovations such as threat detection and response systems, encryption, and secure coding practices, thus propelling market growth and enhancing overall security postures.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Patent Analysis
• Technology Analysis

Global Mobile Application Security Market Size by Solution & CAGR (2026-2033)

• Market Overview
• Software
• Services
  • Managed Services
  • Professional Services
  • Consulting
  • Integration
  • Support and Maintenance

Global Mobile Application Security Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• Cloud
• On-premise

Global Mobile Application Security Market Size by Enterprise Size & CAGR (2026-2033)

• Market Overview
• Small and medium-sized enterprises
• Large enterprises

Global Mobile Application Security Market Size by Vertical & CAGR (2026-2033)

• Market Overview
• BFSI
• Telecom and IT
• Retail
• Healthcare
• Education
• Transportation and Logistics
• Manufacturing
• Government
• Others

Global Mobile Application Security Market Size & CAGR (2026-2033)

• North America (Solution, Deployment, Enterprise Size, Vertical)
  • US
  • Canada
• Europe (Solution, Deployment, Enterprise Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Solution, Deployment, Enterprise Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Solution, Deployment, Enterprise Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Solution, Deployment, Enterprise Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synopsys (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rapid7 (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Appdome (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneSpan (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NowSecure (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lookout (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pradeo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Promon (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GuardSquare (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations