스카치 위스키 시장 규모, 점유율, 성장 분석 : 제품 유형별, 가격대별, 포장 유형별, 성별, 연령층별, 최종사용자별, 판매 채널별, 지역별 - 업계 예측(2026-2033년)

Global Scotch Whisky Market size was valued at USD 28.28 Billion in 2024 and is poised to grow from USD 30.17 Billion in 2025 to USD 50.69 Billion by 2033, growing at a CAGR of 6.7% during the forecast period (2026-2033).

The global Scotch whisky market is experiencing robust growth driven by rising demand for craft and premium spirits. Emerging markets, especially in Asia-Pacific and Latin America, are seeing increased consumer interest fueled by higher disposable incomes, a burgeoning middle class, and greater exposure to Western lifestyles. Heritage branding, enhanced tourism in Scotland, and a growing appreciation for single malts and aged blends are boosting international exports. Moreover, the rise of e-commerce allows brands to connect directly with consumers, enhancing visibility and sales. However, challenges such as strict international trade policies, excise taxes, and geopolitical uncertainties pose risks to growth. Environmental pressures necessitating sustainable distilling practices and intensified competition from premium spirits like Japanese whisky and American bourbon compel Scotch brands to innovate while retaining their traditional allure.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Scotch Whisky market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Scotch Whisky Market Segments Analysis

Global Scotch Whisky Market is segmented by Product Type, Pricing, Packaging Type, Gender, Age Group, End User, Sales Channel and region. Based on Product Type, the market is segmented into Blended, Single Malt, Single Grain, Blended Malt, Blended Grain and Others. Based on Pricing, the market is segmented into Standard, Premium and Luxury. Based on Packaging Type, the market is segmented into Glass Bottles, Plastic Bottles and Others. Based on Gender, the market is segmented into Male and Female. Based on Age Group, the market is segmented into 18-30, 31-44 and 45+. Based on End User, the market is segmented into Individual Consumers and Commercial Establishments. Based on Sales Channel, the market is segmented into On-Trade and Off-Trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Scotch Whisky Market

The Global Scotch Whisky market is thriving due to the increasing demand for whisky-based cocktails, particularly highballs, which appeal to younger consumers, including millennials and Gen Z. These demographics are gravitating towards lighter, refreshing drinks that blend whisky with mixers like soda, reflecting a significant shift in drinking preferences. As cocktail culture evolves, highballs exemplify this trend by offering versatility and a modern twist on traditional whisky consumption. This evolving landscape is making whisky more accessible and appealing to a broader audience, transforming its image from a drink primarily enjoyed neat or on the rocks to a vibrant choice for mixed beverages.

Restraints in the Global Scotch Whisky Market

A notable challenge in the global Scotch whisky market arises from high import taxes and regulatory hurdles present in different regions. These financial burdens drive up the retail price, reducing accessibility for consumers who are sensitive to cost. Additionally, the complexities of varied import standards and labeling regulations create obstacles for new brands seeking to enter the market, potentially hindering their growth and expansion efforts, particularly in emerging markets. Such constraints can limit competition and slow down the overall development of the Scotch whisky industry on a global scale.

Market Trends of the Global Scotch Whisky Market

The Global Scotch Whisky market is experiencing a significant trend towards premiumization, characterized by a growing consumer preference for high-end, aged expressions. This inclination towards premium offerings has sparked renewed interest in limited edition releases and innovative cask finishes, particularly those involving sherry and wine casks. Regions such as North America and Europe are at the forefront of this trend, where discerning buyers are increasingly seeking unique and luxurious whisky experiences. As a result, distilleries are adapting their strategies to introduce innovative products that cater to the sophisticated tastes of consumers, further enhancing the market's premium segment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Case Studies
• Trade Analysis
• Startup Analysis

Global Scotch Whisky Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Blended
• Single Malt
• Single Grain
• Blended Malt
• Blended Grain
• Others

Global Scotch Whisky Market Size by Pricing & CAGR (2026-2033)

• Market Overview
• Standard
• Premium
• Luxury

Global Scotch Whisky Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Glass Bottles
• Plastic Bottles
• Others

Global Scotch Whisky Market Size by Gender & CAGR (2026-2033)

• Market Overview
• Male
• Female

Global Scotch Whisky Market Size by Age Group & CAGR (2026-2033)

• Market Overview
• 18-30
• 31-44
• 45+

Global Scotch Whisky Market Size by End User & CAGR (2026-2033)

• Market Overview
• Individual Consumers
• Commercial Establishments
  • Foodservice & Hospitality
  • Entertainment Venues
  • Event Organizers
  • Others

Global Scotch Whisky Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• On-Trade
  • Pubs
  • Bars
  • Restaurants
  • Others
• Off-Trade
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Liquor Stores
  • Online Retailers
  • Specialty Beer Shops
  • Others

Global Scotch Whisky Market Size & CAGR (2026-2033)

• North America (Product Type, Pricing, Packaging Type, Gender, Age Group, End User, Sales Channel)
  • US
  • Canada
• Europe (Product Type, Pricing, Packaging Type, Gender, Age Group, End User, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Pricing, Packaging Type, Gender, Age Group, End User, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Pricing, Packaging Type, Gender, Age Group, End User, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Pricing, Packaging Type, Gender, Age Group, End User, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Diageo plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edrington Group Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Grant & Sons Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Beverage Holdings Ltd. (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Glenmorangie Company Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ian Macleod Distillers Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Douglas Laing & Co. Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J&G Grant (Glenfarclas Distillery) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gordon & MacPhail (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bladnoch Distillery Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arran Distillers Ltd. (Isle of Arran Distillers) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wemyss Malts (Wemyss Development Co. Ltd.) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adelphi Distillery Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scotch Whisky Investments B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InchDairnie Distillery Company Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Borders Distillery Company Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kingsbarns Distillery (Wemyss Development) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duncan Taylor Scotch Whisky Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Glasgow Distillery Company Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations