근접 결제 시장 규모, 점유율, 성장 분석 : 기술별, 디바이스 유형별, 용도별, 지역별 - 업계 예측(2026-2033년)

Global Proximity Payment Market size was valued at USD 46.71 Billion in 2024 and is poised to grow from USD 51.33 Billion in 2025 to USD 109.24 Billion by 2033, growing at a CAGR of 9.9% during the forecast period (2026-2033).

The global proximity payment market is experiencing significant expansion, primarily fueled by the increased adoption of smartphones and heightened consumer preferences for fast, convenient, and secure payment options. Retailers are increasingly integrating contactless payment terminals to accommodate mobile wallet transactions, enhancing user experience. The surge in demand for contactless payments has been influenced by a heightened focus on health and safety, leading consumers to favor these payment methods. However, market growth faces challenges, including concerns about security and potential data breaches associated with mobile payments. Developing consumer trust in secure mobile payment solutions is crucial. Additionally, inadequate infrastructure in certain regions and interoperability issues between various mobile payment systems and banking platforms contribute to user friction, thus impacting overall market potential.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Proximity Payment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Proximity Payment Market Segments Analysis

Global Proximity Payment Market is segmented by Technology, Device Type, Application and region. Based on Technology, the market is segmented into Near Field Communication (NFC), QR (Quick Response) Codes and Bluetooth Low Energy (BLE). Based on Device Type, the market is segmented into Smartphones, Smart Cards (Contactless Cards), Wearable Devices (Smartwatches, Rings) and Point-of-Sale (POS) Terminals. Based on Application, the market is segmented into Retail & E-commerce, Hospitality & Tourism, Transportation, Healthcare and Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Proximity Payment Market

The primary catalyst driving the Global Proximity Payment market is the growing consumer demand for a faster and more convenient checkout experience. With the advent of proximity payments, users can complete transactions simply by tapping their phone or card, which significantly streamlines the process compared to traditional methods like cash or chip-and-PIN transactions. This enhancement in user experience not only expedites the payment process but also encourages wider adoption among consumers seeking efficiency in their financial interactions. The trend reflects a broader shift towards embracing technology that prioritizes seamless, quick, and hassle-free payment solutions.

Restraints in the Global Proximity Payment Market

Despite the presence of robust security measures such as tokenization, a significant number of consumers and merchants continue to harbor concerns regarding the safety of mobile payment systems. The threat of security breaches, unauthorized transactions, and digital fraud contributes to hesitance in embracing mobile payment solutions. As a result, overcoming these trust-related challenges remains a critical task for service providers aiming to foster wider acceptance of proximity payments. Developing and sustaining consumer confidence in the security of these platforms is essential for encouraging more widespread usage and ultimately driving growth in the global proximity payment market.

Market Trends of the Global Proximity Payment Market

The global proximity payment market is witnessing a significant shift towards biometric authentication, with innovations such as fingerprint scanning and facial recognition surging in popularity. This trend enhances transaction security while streamlining the payment process, fostering consumer confidence and minimizing friction. By replacing traditional PINs with these advanced biometric methods, businesses are not only elevating the user experience but also addressing rising concerns over fraud and data security. As consumers increasingly favor convenient and secure payment options, the embrace of biometrics is poised to reshape the landscape of proximity payments, driving growth and further adoption across various sectors.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Proximity Payment Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Near Field Communication (NFC)
• QR (Quick Response) Codes
• Bluetooth Low Energy (BLE)

Global Proximity Payment Market Size by Device Type & CAGR (2026-2033)

• Market Overview
• Smartphones
• Smart Cards (Contactless Cards)
• Wearable Devices (Smartwatches, Rings)
• Point-of-Sale (POS) Terminals

Global Proximity Payment Market Size by Application & CAGR (2026-2033)

• Market Overview
• Retail & E-commerce
• Hospitality & Tourism
• Transportation
• Healthcare
• Media & Entertainment

Global Proximity Payment Market Size & CAGR (2026-2033)

• North America (Technology, Device Type, Application)
  • US
  • Canada
• Europe (Technology, Device Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Device Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Device Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Device Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Apple Inc. (Apple Pay) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (Google Pay) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (Samsung Pay) (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visa Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mastercard Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Express Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ant Group (Alipay) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Ltd. (WeChat Pay) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Square (now Block, Inc.) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IDEMIA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations