이벤트 관리 서비스 시장 규모, 점유율, 성장 분석 : 서비스 유형별, 이벤트 규모별, 최종사용자별, 지역별 - 업계 예측(2026-2033년)

Global Event Management Service Market size was valued at USD 11.74 Billion in 2024 and is poised to grow from USD 12.3 Billion in 2025 to USD 17.9 Billion by 2033, growing at a CAGR of 4.8% during the forecast period (2026-2033).

The Global Event Management Service market is experiencing robust growth due to a heightened focus on corporate gatherings, trade shows, conferences, and experiential marketing initiatives. Companies are increasingly prioritizing memorable experiences that reinforce brand identity and enhance customer loyalty, thereby driving demand for professional event management services skilled in planning, logistics, marketing, and execution. This trend fosters significant investments in event management solutions, leading to market expansion as organizations recognize the competitive edge offered by impactful events. Moreover, the integration of advanced technologies, such as virtual platforms, AI-driven analytics, and interactive tools, is transforming the sector by enhancing attendee engagement and operational efficiency. Consequently, this technology adoption motivates event organizers to collaborate with specialized service providers, further propelling market growth and scalability.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Event Management Service market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Event Management Service Market Segments Analysis

Global Event Management Service Market is segmented by Service Type, Event Size, End User and region. Based on Service Type, the market is segmented into Corporate Events, Social Events, Conferences and Exhibitions. Based on Event Size, the market is segmented into Small Scale Events, Medium Scale Events and Large Scale Events. Based on End User, the market is segmented into Corporates, Non-Profit Organizations, Individuals and Government. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Event Management Service Market

A key market driver for the global event management service market is the increasing demand for personalized and experience-driven events. As organizations and individuals seek to create memorable and immersive experiences, there is a growing need for professional event management services that can tailor events to specific audiences and objectives. This trend is fueled by advancements in technology, such as event planning software and mobile applications, which enhance event organization and attendee engagement. Additionally, the rise of social media has amplified the importance of creating shareable experiences, compelling event managers to innovate and deliver unique offerings that resonate with participants.

Restraints in the Global Event Management Service Market

One significant market restraint for the global event management service market is the increasing prevalence of stringent regulations and compliance requirements. Governments and local authorities frequently impose new rules regarding safety, health standards, and environmental policies that event planners must adhere to. These regulations can result in additional costs and complexities for event organizers, limiting their operational flexibility and creativity. Furthermore, navigating these legal frameworks can create delays and uncertainties in planning processes, potentially deterring clients from investing in large-scale events. As a result, these regulatory challenges can hinder market growth and affect overall profitability for service providers.

Market Trends of the Global Event Management Service Market

The global event management service market is witnessing a significant shift towards experiential and personalized events, as organizers prioritize immersive experiences that captivate attendees and enhance engagement. By incorporating interactive elements, gamification, and bespoke content, events are transforming into memorable occasions that foster deeper connections among participants. This trend not only differentiates brands in a competitive landscape but also amplifies attendee participation and cultivates loyalty across various sectors, including corporate, social, and entertainment. As the demand for such dynamic and engaging events continues to rise, these strategies are expected to drive sustained growth within the global event management service market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Event Management Service Market Size by Service Type & CAGR (2026-2033)

• Market Overview
• Corporate Events
• Social Events
• Conferences
• Exhibitions

Global Event Management Service Market Size by Event Size & CAGR (2026-2033)

• Market Overview
• Small Scale Events
• Medium Scale Events
• Large Scale Events

Global Event Management Service Market Size by End User & CAGR (2026-2033)

• Market Overview
• Corporates
• Non-Profit Organizations
• Individuals
• Government

Global Event Management Service Market Size & CAGR (2026-2033)

• North America (Service Type, Event Size, End User)
  • US
  • Canada
• Europe (Service Type, Event Size, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service Type, Event Size, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service Type, Event Size, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service Type, Event Size, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Freeman (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Informa Markets (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reed Exhibitions (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Live Nation Entertainment (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarion Events (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cvent, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GL Events (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MCI Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George P. Johnson (GPJ) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smyle Creative (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarsus Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DMG Events (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viva Technology (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teneo Events (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hill & Knowlton Strategies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations