키트루다 시장 규모, 점유율 및 성장 분석 : 지불 주체별, 유통경로별, 용도별, 지역별 - 업계 예측(2026-2033년)

Global Keytruda Market size was valued at USD 30.65 Billion in 2024 and is poised to grow from USD 33.32 Billion in 2025 to USD 64.94 Billion by 2033, growing at a CAGR of 8.7% during the forecast period (2026-2033).

The global Keytruda market is witnessing significant growth, driven by an expanding range of approved indications across various cancers, including lung, melanoma, gastric, cervical, and endometrial types. Its demonstrated clinical effectiveness in early-stage disease and as part of combination therapies enhances market adoption rates. The anticipated introduction of a subcutaneous formulation is poised to elevate patient convenience and streamline administration, contributing positively to market share, even with the impending patent expiration. Nevertheless, challenges loom, such as projected biosimilar competition after the patent loss, particularly in both established and emerging markets. Additionally, the high therapy costs and subsequent payer pushback, coupled with restricted reimbursement in sensitive markets, may hinder volume growth, prompting a shift towards a more cautious market strategy for Keytruda.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Keytruda market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Keytruda Market Segments Analysis

Global Keytruda Market is segmented by Payer, Distribution Channel, Application and region. Based on Payer, the market is segmented into Commercial/Private and Public. Based on Distribution Channel, the market is segmented into Hospital Pharmacy and Specialty Pharmacy. Based on Application, the market is segmented into Lung Cancer, Breast Cancer, Melanoma, Hodgkin Lymphoma, Head & Neck Cancer, Gastric Cancer, Urothelial Cancer and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Keytruda Market

The Global Keytruda market is significantly driven by its swift expansion in treating a variety of cancers such as non-small cell lung cancer, melanoma, head and neck cancer, endometrial cancer, and triple-negative breast cancer. Its strong presence is reinforced by continuous approvals from regulatory authorities that enhance patient accessibility and instill greater confidence among healthcare professionals. Keytruda has established itself as a fundamental therapy within oncology care, adapting to various treatment pathways. Furthermore, the increasing significance of PD-1 inhibitors in precision oncology, particularly in early-stage and adjuvant treatment scenarios, contributes to sustained revenue growth and expanded usage in both developed and emerging markets.

Restraints in the Global Keytruda Market

A significant obstacle to the future prospects of Keytruda in the global market is the anticipated expiration of its primary patents across major regions, which could adversely affect its long-term viability. Despite efforts by Merck to extend the product's lifecycle, the loss of exclusivity is likely to exert downward pressure on pricing, reimbursement rates, and market share. This situation could be particularly challenging in high-volume therapeutic areas, such as non-small cell lung cancer (NSCLC), where payers are increasingly focused on cost containment. Such factors may hinder Keytruda's competitive position and overall market performance in the future.

Market Trends of the Global Keytruda Market

The Global Keytruda market is witnessing a significant trend towards the early-stage treatment and expansion of adjuvant therapy applications. Merck is strategically redirecting its focus from late-stage metastatic indications to earlier disease phases, as evidenced by recent approvals from regulatory bodies across the U.S., Europe, and Asia for the use of Keytruda in conditions such as melanoma, non-small cell lung cancer (NSCLC), and triple-negative breast cancer (TNBC). This paradigm shift, supported by compelling clinical data that highlights improvements in disease-free survival (DFS) and long-term cost-effectiveness, not only extends the duration of treatment for patients but also strengthens Keytruda's integration into established oncology care pathways.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Keytruda Market Size by Payer & CAGR (2026-2033)

• Market Overview
• Commercial/Private
• Public

Global Keytruda Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Hospital Pharmacy
• Specialty Pharmacy

Global Keytruda Market Size by Application & CAGR (2026-2033)

• Market Overview
• Lung Cancer
• Breast Cancer
• Melanoma
• Hodgkin Lymphoma
• Head & Neck Cancer
• Gastric Cancer
• Urothelial Cancer
• Others

Global Keytruda Market Size & CAGR (2026-2033)

• North America (Payer, Distribution Channel, Application)
  • US
  • Canada
• Europe (Payer, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Payer, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Payer, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Payer, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Merck & Co. Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bristol-Myers Squibb Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AstraZeneca PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roche Holding AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novartis AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eisai Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Innovent Biologics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BeiGene
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biomab
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aspen Pharmacare
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eli Lilly and Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AbbVie Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations