밀키트 시장 규모, 점유율, 성장 분석 : 밀 유형별, 제공 형태별, 유통 채널별, 지역별 - 업계 예측(2026-2033년)

Global Meal Kit Market size was valued at USD 19.51 Billion in 2024 and is poised to grow from USD 22.01 Billion in 2025 to USD 57.69 Billion by 2033, growing at a CAGR of 12.8% during the forecast period (2026-2033).

The global meal kit market is experiencing robust growth as consumers increasingly seek convenient meal solutions that fit their busy lifestyles, particularly in urban settings. The rise of dual-income households and a heightened interest in home cooking with minimal preparation contribute to this trend, alongside the growing availability of meal kits on e-commerce platforms. The pandemic has notably accelerated familiarity and usage, with consumers embracing home dining and adopting new eating habits. Health-conscious offerings, including organic, low-calorie, and dietary-specific options, further bolster market appeal. However, challenges such as higher pricing compared to traditional grocery shopping, sustainability concerns, logistical issues regarding food freshness and delivery, and potential waning novelty may hinder broader adoption among diverse consumer groups.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Meal Kit market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Meal Kit Market Segments Analysis

Global Meal Kit Market is segmented by Meal Type, Offering Type, Distribution Channel and region. Based on Meal Type, the market is segmented into Vegetarian and Non-Vegetarian. Based on Offering Type, the market is segmented into Heat and Eat and Cook and Eat. Based on Distribution Channel, the market is segmented into Convenience Stores, Hypermarket/Supermarket, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Meal Kit Market

The rising number of busy professionals and dual-income families has significantly heightened the demand for convenient meal kits that facilitate easy meal preparation. These kits streamline the planning process, removing the hassle of grocery shopping, and come equipped with user-friendly recipes and pre-portioned ingredients. By offering a solution that saves time and effort, meal kits cater to the needs of those who wish to enjoy home-cooked meals without the typical challenges of cooking. This blend of convenience and culinary satisfaction is driving a notable increase in the popularity of meal kits among consumers looking for hassle-free dining options.

Restraints in the Global Meal Kit Market

The Global Meal Kit market faces certain challenges, primarily due to the premium pricing associated with meal kits, which stems from factors such as packaging, sourcing, and delivery costs. This elevated price point can deter budget-conscious consumers, especially in developing economies, where affordability is a significant concern. While meal kits may offer convenience, their overall expense compared to traditional home-cooked meals can restrict widespread acceptance, particularly among middle- and lower-income households. As a result, the financial barrier posed by meal kit pricing may hinder their growth potential in various consumer segments worldwide.

Market Trends of the Global Meal Kit Market

The Global Meal Kit market is witnessing a significant shift as consumers increasingly seek meal kits that accommodate diverse dietary preferences, such as vegan, keto, and gluten-free options. This growing demand reflects a broader movement towards health-conscious and sustainable eating habits. In response, meal kit providers are adapting by offering flexible menu plans that highlight organic and non-GMO ingredients, catering to a wide array of consumers, including flexitarians and those with specific dietary needs. This trend not only enhances consumer choice and satisfaction but also drives innovation among meal kit companies striving to meet evolving lifestyle demands.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment

Global Meal Kit Market Size by Meal Type & CAGR (2026-2033)

• Market Overview
• Vegetarian
• Non-Vegetarian

Global Meal Kit Market Size by Offering Type & CAGR (2026-2033)

• Market Overview
• Heat and Eat
• Cook and Eat

Global Meal Kit Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Convenience Stores
• Hypermarket/Supermarket
• Online
• Others

Global Meal Kit Market Size & CAGR (2026-2033)

• North America (Meal Type, Offering Type, Distribution Channel)
  • US
  • Canada
• Europe (Meal Type, Offering Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Meal Type, Offering Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Meal Type, Offering Type, Distribution Channel)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Meal Type, Offering Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• HelloFresh (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Home Chef (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Apron, LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marley Spoon Inc. (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gousto (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunbasket (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Factor (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green Chef (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EveryPlate (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Purple Carrot (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gobble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daily Harvest (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hungryroot (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CookUnity (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindful Chef (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh N Lean (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Fresh Market, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kroger Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations