웹사이트 빌더 소프트웨어 시장 규모, 점유율, 성장 분석 : 컴포넌트별, 플랫폼별, 최종사용자별, 지역별 - 업계 예측(2026-2033년)

Global Website Builder Software Market size was valued at USD 11.42 Billion in 2024 and is poised to grow from USD 12.79 Billion in 2025 to USD 31.68 Billion by 2033, growing at a CAGR of 12% during the forecast period (2026-2033).

The global website builder software market is experiencing robust growth driven by evolving business demands, technological advancements, and shifting consumer preferences for user-friendly development solutions. The rise of entrepreneurship and the gig economy has created favorable conditions for small to medium-sized business owners to establish their own websites, significantly increasing the need for website builder software. The surge in e-commerce activities is prompting retailers to transition to online platforms, further boosting demand for these tools. Additionally, the growing prevalence of smartphones and mobile browsing enhances the need for responsive websites. Cloud computing adoption optimizes performance and scalability, while the integration of AI, machine learning, IoT, augmented reality, and virtual reality enhances user experiences, engagement, and data security within the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Website Builder Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Website Builder Software Market Segments Analysis

Global Website Builder Software Market is segmented by Component, Platform, End User and region. Based on Component, the market is segmented into Software and Services. Based on Platform, the market is segmented into Desktop and Mobile. Based on End User, the market is segmented into Personal, Commercial, Educational and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Website Builder Software Market

One of the key market drivers for the Global Website Builder Software Market is the increasing demand for digital presence among small and medium-sized enterprises (SMEs) and entrepreneurs. As businesses recognize the critical importance of online visibility for growth and customer engagement, the necessity for user-friendly website creation tools has surged. These software solutions enable users without extensive technical skills to design and launch professional websites quickly and cost-effectively. Moreover, the ongoing shift towards e-commerce and digital marketing strategies acts as a catalyst, prompting more individuals and businesses to invest in website builder software to enhance their online offerings.

Restraints in the Global Website Builder Software Market

One significant market restraint for the global website builder software market is the increasing competition from free and open-source alternatives. With numerous platforms offering no-cost solutions, small businesses and independent users may opt for these budget-friendly options rather than investing in premium website builder services. This trend can limit the market growth potential for established players who rely on subscription models, as they must continuously innovate and differentiate their offerings to retain customers. Additionally, a heightened focus on privacy and data security may deter users from adopting cloud-based services, further challenging market expansion.

Market Trends of the Global Website Builder Software Market

The Global Website Builder Software market is witnessing a significant transition towards AI-powered platforms that leverage advanced algorithms to streamline the website creation process. By utilizing intuitive user interfaces that prompt users with basic questions, these tools facilitate the rapid development of sophisticated websites with minimal technical expertise required. Enhanced functionalities, such as seamless integration of chatbots, automated customer support systems, and adaptive layouts, are becoming standard offerings in these platforms. The affordability and user-friendly design of AI-driven website builders are driving their widespread adoption, making them an attractive option for businesses and individuals looking to establish a professional online presence efficiently.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Website Builder Software Market Size by Component & CAGR (2026-2033)

• Market Overview
• Software
• Services

Global Website Builder Software Market Size by Platform & CAGR (2026-2033)

• Market Overview
• Desktop
• Mobile

Global Website Builder Software Market Size by End User & CAGR (2026-2033)

• Market Overview
• Personal
• Commercial
• Educational
• Others

Global Website Builder Software Market Size & CAGR (2026-2033)

• North America (Component, Platform, End User)
  • US
  • Canada
• Europe (Component, Platform, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Platform, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Platform, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Platform, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Wix (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Squarespace (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoDaddy (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WordPress.com (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hostinger (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigCommerce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Webflow (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duda (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weebly (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elementor (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jimdo (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluehost (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IONOS (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SITE123 (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strikingly (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Framer (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yola (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leadpages (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations