조달 분야 생성형 AI 시장 규모, 점유율, 성장 분석 : 솔루션 유형별, 용도별, 도입 형태별, 기업 규모별, 최종 이용 산업별, 판매 채널별, 지역별 - 업계 예측(2026-2033년)

Global Generative AI In Procurement Market size was valued at USD 200.0 Million in 2024 and is poised to grow from USD 257.6 Million in 2025 to USD 1951.07 Million by 2033, growing at a CAGR of 28.8% during the forecast period (2026-2033).

The global generative AI market in procurement is driven by an urgent need to mitigate indirect spend leakage and enhance sourcing efficiency through intelligent automation. Decision-makers now face a vast array of procurement options, prompting companies to develop technologies that tackle inefficiencies by synthesizing supplier data, managing electronic solicitations, and predicting price trends. There is a notable shift from rule-based e-procurement systems to advanced generative architectures, which can formulate contracts and offer strategic insights. Furthermore, the quality and availability of procurement data are crucial trends, as comprehensive datasets enable models to deliver actionable insights, identify supplier risks, and streamline negotiation processes. Enhanced data integration and management improve model accuracy, yielding significant ROI through reduced maverick spending and expedited RFP cycles, presenting new scalable opportunities in supplier discovery.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Generative AI In Procurement market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Generative AI In Procurement Market Segments Analysis

Global generative AI in procurement market is segmented by solution type, application area, deployment mode, enterprise size, end-use industry, sales channel and region. Based on solution type, the market is segmented into sourcing and supplier selection tools, contract analysis and automation, spend analytics and intelligence platforms, payment and compliance monitoring tools and others. Based on application area, the market is segmented into direct procurement, indirect procurement, strategic sourcing, supplier relationship management and others. Based on deployment mode, the market is segmented into cloud-based saas, on-premise and private cloud and others. Based on enterprise size, the market is segmented into large multinational corporations, small and medium enterprises and others. Based on end-use industry, the market is segmented into manufacturing and automotive, retail and consumer goods, healthcare and pharmaceuticals, it and telecommunications and others. Based on sales channel, the market is segmented into direct enterprise sales, procurement technology consultants, cloud marketplace platforms and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Generative AI In Procurement Market

One key market driver for the Global Generative AI in Procurement Market is the increasing demand for enhanced efficiency and cost optimization in supply chain management. As organizations face mounting pressures to streamline operations and reduce expenses, generative AI technologies offer innovative solutions that automate repetitive tasks, optimize supplier selection, and improve decision-making processes. By leveraging advanced algorithms and data analytics, companies can analyze vast amounts of procurement data, identify trends, and make more informed purchasing decisions, ultimately leading to significant savings and improved performance. This growing recognition of the potential benefits provided by generative AI in procurement is propelling market expansion.

Restraints in the Global Generative AI In Procurement Market

One significant market restraint for the Global Generative AI in Procurement Market is the underlying concern regarding data privacy and security. As procurement processes increasingly rely on AI technologies, sensitive information related to contracts, supplier relationships, and financial transactions is often processed. This raises apprehensions about potential data breaches and compliance with stringent regulations such as GDPR or CCPA. Organizations may hesitate to adopt generative AI solutions due to fears of exposing proprietary data or facing regulatory penalties. Consequently, these concerns can hinder the widespread adoption of generative AI technologies, limiting their potential benefits in streamlining procurement processes.

Market Trends of the Global Generative AI In Procurement Market

The Global Generative AI in Procurement market is witnessing a transformative shift characterized by the integration of advanced AI technologies into strategic sourcing practices. This trend emphasizes the ability of generative AI to amalgamate supplier intelligence, contract information, and market data into actionable insights that empower procurement teams. By automating routine analyses, AI not only enhances buyer expertise but also encourages collaborative engagement with suppliers, leading to improved negotiation strategies and scenario evaluations. Organizations are increasingly prioritizing explainable AI solutions that maintain human oversight, facilitating the scaling of sourcing capabilities while ensuring governance, preserving critical supplier relationships, and fostering continuous improvement in procurement decisions.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index 2025
• PESTEL Analysis
• Regulatory Landscape

Global Generative AI In Procurement Market Size by Solution Type & CAGR (2026-2033)

• Market Overview
• Sourcing and Supplier Selection Tools
• Contract Analysis and Automation
• Spend Analytics and Intelligence Platforms
• Payment and Compliance Monitoring Tools
• Others

Global Generative AI In Procurement Market Size by Application Area & CAGR (2026-2033)

• Market Overview
• Direct Procurement
• Indirect Procurement
• Strategic Sourcing
• Supplier Relationship Management
• Others

Global Generative AI In Procurement Market Size by Deployment Mode & CAGR (2026-2033)

• Market Overview
• Cloud-Based SaaS
• On-Premise and Private Cloud
• Others

Global Generative AI In Procurement Market Size by Enterprise Size & CAGR (2026-2033)

• Market Overview
• Large Multinational Corporations
• Small and Medium Enterprises
• Others

Global Generative AI In Procurement Market Size by End-Use Industry & CAGR (2026-2033)

• Market Overview
• Manufacturing and Automotive
• Retail and Consumer Goods
• Healthcare and Pharmaceuticals
• IT and Telecommunications
• Others

Global Generative AI In Procurement Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Direct Enterprise Sales
• Procurement Technology Consultants
• Cloud Marketplace Platforms
• Others

Global Generative AI In Procurement Market Size & CAGR (2026-2033)

• North America (Solution Type, Application Area, Deployment Mode, Enterprise Size, End-Use Industry, Sales Channel)
  • US
  • Canada
• Europe (Solution Type, Application Area, Deployment Mode, Enterprise Size, End-Use Industry, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Solution Type, Application Area, Deployment Mode, Enterprise Size, End-Use Industry, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Solution Type, Application Area, Deployment Mode, Enterprise Size, End-Use Industry, Sales Channel)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Solution Type, Application Area, Deployment Mode, Enterprise Size, End-Use Industry, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• SAP Ariba
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coupa Software
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ivalua
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jaggaer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GEP
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Globality
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arkestro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fairmarkit
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pactum
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zip
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sievo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Precoro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Workday
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suplari
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lumina
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kodiak Hub
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Levadata
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zivver
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations