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시장보고서
상품코드
2140836
풀버섯 시장 규모, 점유율 및 성장 분석 : 제품 유형별, 재배 방법별, 최종 용도별, 유통 채널별, 지역별 - 업계 예측(2026-2033년)Straw Mushroom Market Size, Share, and Growth Analysis, By Product Type (Fresh Straw Mushrooms, Canned Straw Mushrooms), By Cultivation Method, By End Use, By Distribution Channel, By Region - Industry Forecast 2026-2033 |
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세계의 풀버섯 시장 규모는 2024년에 5억 달러로 평가되며, 2025년 5억 4,000만 달러에서 2033년까지 10억 5,000만 달러로 확대할 전망이며, 예측 기간(2026-2033년)에 CAGR 8.5%로 성장할 것으로 전망되고 있습니다.
전 세계 풀버섯 시장은 신선 식품 및 식물성 단백질에 대한 소비자 수요 증가에 힘입어 인상적인 성장을 달성하고 있습니다. 이 시장은 섬세한 식감이 특징인 Volvariella volvacea의 재배, 유통, 가공을 포괄합니다. 이 버섯은 특히 동남아시아의 다양한 요리에 활용되고 있을 뿐만 아니라, 서구의 레디밀 키트에도 점점 더 많이 사용되고 있습니다. 기계화 농업을 비롯한 기술 발전으로 수확 효율이 향상되어 생산량이 두 배로 증가했습니다. 이를 통해 편리하고 영양가 높은 식사 옵션을 찾는 아시아와 유럽의 확대되는 중산층의 수요를 충족시키고 있습니다. 소매업체들은 미리 썰어 진공 포장된 버섯을 제공함으로써 이러한 추세에 대응하고 있으며, 이는 매출의 현저한 증가로 이어지고 있습니다. 또한 AI를 활용한 자동화 등 혁신적인 기술로 생산 효율이 향상되어 시장 수요에 부응하는 동시에, 공급망의 지속가능성과 품질 향상도 촉진되고 있습니다.
세계 풀버섯 시장의 성장 요인
소비자들이 면역 기능과 전반적인 건강을 증진시키는 자연적이고 영양이 풍부한 식품을 점점 더 중요하게 여기게 됨에 따라 전 세계 풀버섯 시장은 호황을 누리고 있습니다. 고단백, 저지방, 그리고 풍부한 비타민과 항산화 물질을 함유한 풀버섯은 이러한 건강 지향적인 기호에 완벽하게 부합하여, 소매업체가 매장내 취급 품목을 확대하도록 유도하고, 생산자가 재배 노력을 강화하는 데 박차를 가하고 있습니다. 식생활 동향이 기능성 성분과 식물성 대체품으로 기울어짐에 따라 풀버섯에 대한 수요는 계속해서 확대되고 있습니다. 또한 웰니스 붐이 요리 혁신을 촉진하고 있으며, 셰프들은 풀버섯의 건강 효능을 강조한 메뉴에 창의적인 아이디어를 더해 활용하고 있습니다. 이로 인해 가공 제품에 대한 소비자의 수용도와 열의가 더욱 높아지고 있습니다.
세계 풀버섯 시장의 제약 요인
전 세계 풀버섯 시장은 다양한 신흥 시장의 미흡한 냉장 및 운송 시스템으로 인해 수확된 버섯의 보관이 저해되고 있다는 중대한 과제에 직면해 있습니다. 이로 인해 버섯은 급속히 부패하고 유통 기한이 단축되므로, 소매업체들은 이러한 제품을 취급하는 것을 주저하게 됩니다. 그 결과, 생산자들은 종종 지역내 판매 경로에 의존할 수밖에 없게 되어 시장 성장이 제한될 뿐만 아니라, 본래라면 수요를 끌어올릴 수 있는 더 광범위한 소비자층에 대한 접근도 제한받고 있습니다. 또한 콜드체인 물류 구축에 따르는 막대한 비용이 소규모 생산자의 사업 확장을 방해하고 있으며, 이는 공급을 더욱 제한할 뿐만 아니라 풀버섯이 구하기 어려운 틈새 제품이라는 인식을 강화하고 있습니다.
세계 풀버섯 시장의 동향
전 세계 풀버섯 시장에서는 건강 지향적 소비 경향과 클린 라벨 식품에 대한 소비자 선호도가 높아지는 것을 배경으로, 프리미엄 유기농 제품으로의 전환이 두드러지게 나타나고 있습니다. 이러한 동향으로 인해 생산자들은 유기농 인증, 추적성 강화, 비유전자변형(비GMO) 특성을 우선시할 수밖에 없게 되었으며, 지속가능한 농업 실천이 촉진되고 있습니다. 그 결과, 버섯 생산자들은 친환경 재배 방법을 점점 더 많이 도입하고, 제3자 기관의 인증 획득을 모색하고 있습니다. 이에 대응하여 소매업체들은 프리미엄 버섯 품종 전용 진열 공간을 확보함으로써, 도시권 소비자들의 공감을 불러일으키는 ‘웰니스’라는 테마를 효과적으로 반영하고 있습니다. 이러한 접근 방식은 높은 가격 책정을 정당화할 뿐만 아니라, 전 세계 건강 지향적인 쇼핑객들의 충성도를 높여 시장의 성장 궤도를 확고히 하고 있습니다.
자주 묻는 질문
목차
서론
조사 방법
개요
시장 역학과 전망
주요 시장 인사이트
세계의 풀버섯 시장 규모 : 제품 유형별
세계의 풀버섯 시장 규모 : 재배 방법별
세계의 풀버섯 시장 규모 : 최종 용도별
세계의 풀버섯 시장 규모 : 유통 채널별
세계의 풀버섯 시장 규모 : 지역별
경쟁 정보
주요 기업 개요
결론과 제안
KSA 26.10.14Global Straw Mushroom Market size was valued at USD 0.5 Billion in 2024 and is poised to grow from USD 0.54 Billion in 2025 to USD 1.05 Billion by 2033, growing at a CAGR of 8.5% during the forecast period (2026-2033).
The global straw mushroom market is experiencing significant growth driven by rising consumer demand for fresh produce and plant-based proteins. This market encompasses the cultivation, distribution, and processing of Volvariella volvacea, known for its delicate texture. The mushroom is integrated into various cuisines, particularly in Southeast Asia and increasingly in Western ready-meal kits. Technological advancements, including mechanized farming, have improved harvest efficiency, doubling output while catering to a growing middle-class population in Asia and Europe seeking convenient and nutritious meal options. Retailers are adapting to this trend by offering pre-sliced and vacuum-packed mushrooms, leading to notable sales increases. Furthermore, innovations like AI-driven automation enhance production efficiency, aligning with market demands while promoting sustainability and quality in the supply chain.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Straw Mushroom market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Straw Mushroom Market Segments Analysis
Global straw mushroom market is segmented by product type, cultivation method, end use, distribution channel and region. Based on product type, the market is segmented into Fresh Straw Mushrooms, Canned Straw Mushrooms, Dried Straw Mushrooms and Frozen Straw Mushrooms. Based on cultivation method, the market is segmented into Indoor Cultivation and Outdoor Cultivation. Based on end use, the market is segmented into Foodservice, Household Consumption and Food Processing. Based on distribution channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Food Stores, Wholesale Markets and Online Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Straw Mushroom Market
The global market for straw mushrooms is thriving as consumers increasingly prioritize natural, nutrient-rich foods that enhance immune function and overall health. With their high protein levels, low fat content, and abundance of vitamins and antioxidants, straw mushrooms align perfectly with these health-conscious preferences, motivating retailers to increase their shelf presence and encouraging producers to ramp up cultivation efforts. As dietary trends lean towards functional ingredients and plant-based alternatives, the demand for straw mushrooms continues to grow. Additionally, the wellness movement promotes culinary innovation, as chefs creatively incorporate straw mushrooms into menus that emphasize their health benefits, further driving consumer acceptance and enthusiasm for processed products.
Restraints in the Global Straw Mushroom Market
The Global Straw Mushroom market faces significant challenges due to inadequate refrigeration and transportation systems in various emerging markets, which hinder the preservation of harvested mushrooms. This leads to quick spoilage and diminishes shelf life, discouraging retailers from including these products in their offerings. Consequently, producers often depend on local sales channels, restricting market growth and limiting access to broader consumer bases that could otherwise boost demand. Furthermore, the substantial costs associated with developing cold-chain logistics deter smaller growers from expanding their operations, further constraining supply and reinforcing the notion of straw mushrooms as a niche product with restricted availability.
Market Trends of the Global Straw Mushroom Market
The Global Straw Mushroom market is witnessing a notable shift towards premium organic positioning, fueled by growing consumer preferences for health-conscious and clean-label foods. This trend is compelling producers to prioritize organic certification, enhanced traceability, and non-GMO features, promoting sustainable farming practices. As a result, mushroom growers are increasingly adopting environmentally friendly cultivation methods and seeking third-party verification. Retailers are responding by allocating dedicated shelf space for premium mushroom varieties, effectively tapping into the wellness narrative that resonates with urban consumers. This approach not only justifies higher price points but also cultivates loyalty among health-minded shoppers worldwide, solidifying the market's growth trajectory.
Table of Contents
Introduction
- Objectives of the Study
- Market Definition & Scope
Research Methodology
- Research Process
- Secondary & Primary Data Methods
- Market Size Estimation Methods
Executive Summary
- Global Market Outlook
- Key Market Highlights
- Segmental Overview
- Competition Overview
Market Dynamics & Outlook
- Macro-Economic Indicators
- Drivers & Opportunities
- Restraints & Challenges
- Supply Side Trends
- Demand Side Trends
- Porters Analysis & Impact
- Competitive Rivalry
- Threat of Substitute
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Key Market Insights
- Key Success Factors
- Market Impacting Factors
- Top Investment Pockets
- Ecosystem Mapping
- Market Attractiveness Index 2025
- PESTEL Analysis
- Regulatory Landscape
Global Straw Mushroom Market Size by Product Type & CAGR (2026-2033)
- Market Overview
- Fresh Straw Mushrooms
- Canned Straw Mushrooms
- Dried Straw Mushrooms
- Frozen Straw Mushrooms
Global Straw Mushroom Market Size by Cultivation Method & CAGR (2026-2033)
- Market Overview
- Indoor Cultivation
- Outdoor Cultivation
Global Straw Mushroom Market Size by End Use & CAGR (2026-2033)
- Market Overview
- Foodservice
- Household Consumption
- Food Processing
Global Straw Mushroom Market Size by Distribution Channel & CAGR (2026-2033)
- Market Overview
- Supermarkets & Hypermarkets
- Specialty Food Stores
- Wholesale Markets
- Online Retail
Global Straw Mushroom Market Size & CAGR (2026-2033)
- North America (Product Type, Cultivation Method, End Use, Distribution Channel)
- US
- Canada
- Europe (Product Type, Cultivation Method, End Use, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Product Type, Cultivation Method, End Use, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Product Type, Cultivation Method, End Use, Distribution Channel)
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa (Product Type, Cultivation Method, End Use, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2025
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2025
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)
Key Company Profiles
- Greenyard NV
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Monterey Mushrooms, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Costa Group Holdings Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Bonduelle S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Okechamp S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Shanghai Finc Bio-Tech Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Phillips Mushroom Farms
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Highline Mushrooms
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Mycoterra Farm
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- South Mill Champs
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Hubei Shunxin Agriculture and Technology Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Guangdong Meizhou Xinxin Mushroom Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Jiangnan Biotechnology Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Guan's Mushroom
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Walsh Mushrooms Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- SAFIMEX Joint Stock Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Dalian Donghemaoyuan Foods Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Shandong Dingsheng Edible Fungi Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Anhui Fengyuan Edible Mushroom Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Yunnan Mushrooms Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
