세계 미드(Mead) 시장 : 유형별, 유통 채널별, 지역별 분석(-2030년)

According to Stratistics MRC, the Global Mead Market is accounted for $710.7 million in 2023 and is expected to reach $2,652.7 million by 2030 growing at a CAGR of 20.7% during the forecast period. Mead is made by fermenting honey with fruits, water, spices, grains, and other agricultural products. Honey wines come in a variety of sweetness levels, from dry to sweet. Honey wine is rich in protein, minerals, antitoxins and vitamins, all of which are very useful. It is also called as drink of gods or referred to honey wine. The fundamental cause of rising urban demography is the increasing demand for honey wine.

According to American Mead Makers Association (AMMA), since 2010 there has been a rapid increase in new meaderies opened in the United States and this is the primary factor driving the Mead Beverage Market growth in North America.

Market Dynamics:

Driver:

Increased demand for no alcohol beverages consumption

Mead, a honey-based beverage with an alcohol concentration ranging from 8% to 20%, is comparable to wine and has a basis of honey as its primary ingredient. The popularity of non-alcoholic and low-alcohol beverages has grown recently. Market competitors are also creating non-alcoholic drinks in response to the increased customer desire in beverages with reduced alcohol content. Retailers may profitably stock up on mead brands due to the rising demand for low-alcohol beverages.

Restraint:

Availability of alternative beverages

Because mead is only sometimes available throughout the year, seasonal production might actually impede the expansion of the mead beverage industry. It is crucial to keep in mind that not all producers of mead use a seasonal production model, and the effects of seasonality may vary based on the location and the production methods used by certain producers. The main obstacle to the market's expansion is the availability of substitute beverages.

Opportunity:

Consumers' shift from alcoholic beverages toward wine supplements

The wine sector is greatly impacted by changing customer behavior, which helps this market thrive. Taste, tastes, preferences, packaging, and technology are just a few of the elements that have a big impact on how consumers are shifting toward wine. The way wine is promoted throughout the world is evolving as a result of this ongoing consumer change. In addition to imported wines in the markets, domestic flavored wines are increasingly contributing to the expansion of the global wine business.

Threat:

High cost of mead

Mead drinks are frequently marketed at a premium or ultra-premium price. This is mostly attributable to the mead's small output and the pricey production method compared to beer or wine. It would be difficult for mead producers to sell their goods in these nations' lower price point categories since consumers there do not spend more on alcohol due to their lower income per capita. For the market's expansion, this element can serve as a restraint.

COVID-19 Impact:

Following COVID-19, strict rules were put in place for logistics, and trade channels were shut down. Transporting products from one location to another was hampered by regulations on the supply chain and logistics sector. There was a lack of meads in the Asian subcontinent and some regions of Africa because the majority of mead firms are situated in Europe and North America. Sales of local mead, however, increased as a result of the absence of imported goods brought on by travel bans and border closures during the epidemic.

The fruit mead segment is expected to be the largest during the forecast period

The fruit mead segment is expected to be the largest during the forecast period. Numerous individuals are drawn in by the availability of unique since there are more lounges and pubs now that the urban population has grown tremendously. flavors include apple, mulberries, grapes, blackcurrant, maple, and a variety of others. The health benefits of honey wine also include increased blood flow and lowered cholesterol. Additionally, it has excellent antibacterial and antioxidant properties that can aid in lowering cholesterol and reducing the risk of cancer.

The offline sales segment is expected to have the highest CAGR during the forecast period

The offline sales segment is expected to have the highest CAGR during the forecast period. The strong demand for and consumption of sparkling wine is likely the primary factor for the highest sales through offline distribution channels. Additionally, the category is likely to expand over the next few years because to the affordable prices of the wines offered through these channels. However, the on-trade distribution channel is predicted to expand the fastest in the category due to the high product consumption rate, particularly in the developed region.

Region with largest share:

North America is projected to hold the largest market share during the forecast period. In this region, mead is becoming more and more well-liked. Craft meaderies were opening up around the country, and consumer interest in this unusual beverage was rising. Small, regional, and artisan meaderies were expanding on the market, much like the craft beer and wine sectors. These companies frequently make mead in small amounts using distinctive tastes and ingredients.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period. Craft meaderies making mead in small quantities with unique flavors and ingredients have begun to appear in some of the region's nations. These meaderies sought to draw a certain group of customers who were searching for something unique. Mead regulations and labeling specifications may differ from one nation in the area to another, making it difficult for manufacturers to navigate the market.

Key players in the market:

Some of the key players in Mead market include: Moond Dog Meadery, Redstone Meadery, Schramm's Mead, The Lancashire Mead Company, Lyme Bay Winery, Medovina, B Nektar Meadery, Kuhnhenn Brewing, St Aidan's Wines, Starlight Mead, Bunratty, Charm City Meadworks, Superstition Meadery, Meadery of the Rockies, Moonlight Meadery, Moonshine Meadery and Hill Zill Wines Pvt. Ltd.

Key Developments:

In May 2022, Moonshine Meadery brings 'Hopped Mead' and their brand-new, pure and superior quality honey 'Sidr Honey' to Goa. Moonshine Meadery brings 'Hopped Mead' and their brand-new, pure and superior quality honey 'Sidr Honey' to Goa.

In March 2022, Hill Zill Wines Pvt. Ltd., the manufacturer of Fruzzante, one-of-its-kind sparkling alcoholic beverage, has now launched its premium honey mead brand called Arka.

Types Covered:

• Traditional Mead
• Fruit Mead
• Herb Mead
• Spiced Mead
• Show Mead
• Melomel Mead
• Sparkling Mead
• Pyment Mead
• Cyser Mead
• Other Types

Distribution Channels Covered:

• Offline Sales
• Online Sales

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options::

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Emerging Markets
• 3.7 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Mead Market, By Type

• 5.1 Introduction
• 5.2 Traditional Mead
• 5.3 Fruit Mead
• 5.4 Herb Mead
• 5.5 Spiced Mead
• 5.6 Show Mead
• 5.7 Melomel Mead
• 5.8 Sparkling Mead
• 5.9 Pyment Mead
• 5.10 Cyser Mead
• 5.11 Other Types

6 Global Mead Market, By Distribution Channel

• 6.1 Introduction
• 6.2 Offline Sales
  • 6.2.1 Supermarkets/Hypermarkets
  • 6.2.2 Specialty Stores
  • 6.2.3 Retail Stores
  • 6.2.4 E-Commerce
• 6.3 Online Sales
  • 6.3.1 Hotels
  • 6.3.2 Restaurants
  • 6.3.3 Cafe

7 Global Mead Market, By Geography

• 7.1 Introduction
• 7.2 North America
  • 7.2.1 US
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 UK
  • 7.3.3 Italy
  • 7.3.4 France
  • 7.3.5 Spain
  • 7.3.6 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 Japan
  • 7.4.2 China
  • 7.4.3 India
  • 7.4.4 Australia
  • 7.4.5 New Zealand
  • 7.4.6 South Korea
  • 7.4.7 Rest of Asia Pacific
• 7.5 South America
  • 7.5.1 Argentina
  • 7.5.2 Brazil
  • 7.5.3 Chile
  • 7.5.4 Rest of South America
• 7.6 Middle East & Africa
  • 7.6.1 Saudi Arabia
  • 7.6.2 UAE
  • 7.6.3 Qatar
  • 7.6.4 South Africa
  • 7.6.5 Rest of Middle East & Africa

8 Key Developments

• 8.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 8.2 Acquisitions & Mergers
• 8.3 New Product Launch
• 8.4 Expansions
• 8.5 Other Key Strategies

9 Company Profiling

• 9.1 Moond Dog Meadery
• 9.2 Redstone Meadery
• 9.3 Schramm's Mead
• 9.4 The Lancashire Mead Company
• 9.5 Lyme Bay Winery
• 9.6 Medovina
• 9.7 B Nektar Meadery
• 9.8 Kuhnhenn Brewing
• 9.9 St Aidan's Wines
• 9.10 Starlight Mead
• 9.11 Bunratty
• 9.12 Charm City Meadworks
• 9.13 Superstition Meadery
• 9.14 Meadery of the Rockies
• 9.15 Moonlight Meadery
• 9.16 Moonshine Meadery
• 9.17 Hill Zill Wines Pvt. Ltd.