세계 피트니스 트래커 시장 : 유형별, 장착 유형별, 호환성별, 유통 채널별, 용도별, 지역별 분석(-2030년)

According to Stratistics MRC, the Global Fitness Tracker Market is accounted for $53.1 billion in 2023 and is expected to reach $185.0 billion by 2030 growing at a CAGR of 19.5% during the forecast period. An instrument for monitoring fitness-related activities, such as steps taken, walking distance, heart rate, and sleep duration, is a fitness tracker. It's offered as eyeglasses, leggings, earphones, bracelets, and other accessories. These utility devices may wirelessly network with computers or mobile devices. The two main displays of a fitness tracker are a colorful display and a monochrome display. Both retail and online sales of these devices are possible.

According to WHO's 2019 Global Health estimates, non-communicable diseases now account for seven of the world's top ten causes of death. According to Planet's breach report, an unprotected database containing data from fitness trackers and wearables exposed more than 61 million records.

Market Dynamics:

Driver:

Growing awareness related to health and fitness

The increased desire to keep fit and healthy and track fitness activities is what is driving the market for fitness trackers. The monitoring devices have come a long way from being simple pedometers to intelligent gadgets with a colorful display that monitor activity, track sleep patterns, measure heart rates, and more. Additionally, frequent exercise lowers tension, anxiety, and depressive symptoms. People are being pushed by their increasing health issues to engage in both a healthy diet and physical activity. Their use of fitness trackers to keep track of their workouts increases demand for fitness monitoring solutions.

Restraint:

Privacy and safety issues

As the internet of things (IoT) develops, privacy problems will only become more of a worry. Security issues with smart watch fitness trackers are comparable to those with other IoT and smart devices. A major security problem is the capacity of fitness tracker devices to track location and identify position. Additionally, since fitness tracker bands are continuously linked to the phone, there is a greater risk of data breaches coming from the phone itself because of data synchronization. Additionally, they are useful for tracking health, but data breaches might limit the market's expansion because they pose a serious safety risk.

Opportunity:

Rise in the use of digital technology

Digital developments have led to a rise in the usage of wearables and fitness tracker gadgets. Numerous fitness applications are available, with practically all of them addressing every possible area of fitness. Some of the most user-friendly fitness applications can keep track of everything from diet to step counters to specific workouts and videos showing how to perform them. The demand for digital fitness trackers is rising as a result of the rise in digital advancements.

Threat:

High cost of fitness devices

Smart gadgets are pricey and unaffordable because to the rising demand for them brought on by the digital market and internet, and technology. All of the essential technology is available in smart watches and fitness trackers for recording health-related information, but the expensive cost of the devices can be a significant barrier to market expansion.

COVID-19 Impact:

The COVID-19 epidemic has seen an increase in the market for fitness tracker goods as a result of widespread intake and use of these tools to check heart rate and oxygen levels in the body. The major market players have expanded their research and development efforts in the fitness tracker segment as a result of this rise in use. The fact that these tech tools can also be useful for anticipating instances has fuelled demand for these fitness trackers.

The online segment is expected to be the largest during the forecast period

The online segment is expected to be the largest during the forecast period owing to some of the noteworthy benefits of online shopping for consumers such as attractive deals, ease of shopping, and faster shipping. Over the next years, the segment's growth will be aided by expanding smartphone use and internet usage, as well as increased accessibility to and popularity of e-commerce platforms due to their high levels of convenience and rapid turnaround times.

The running tracking segment is expected to have the highest CAGR during the forecast period

The running tracking segment is expected to have the highest CAGR during the forecast period. The availability of the most of these apps in the majority of fitness trackers on the market is the result of fierce competition, expanding usage, and customer preferences. Fitness monitors also keep track of the meals and liquids that are consumed. These trackers employ bluetooth to notify users of alerts when exercising, such as lifting weights or jogging. However, certain gadgets are specifically made for sports-related uses since they include capabilities like goal-setting, lap counting, and hill splitting.

Region with largest share:

North America is projected to hold the largest market share during the forecast period. The market is anticipated to be fueled by factors such as a growth in the popularity of smartphones and the internet in the United States, rising incidence of health problems linked to sedentary lifestyles, rising disposable incomes, the launch of innovative products by top industry players, and rising cases of sedentary lifestyle-related health diseases. The area is anticipated to keep a sizable share due to increased focus on creating new goods with the newest technology in branded firms and growing device popularity through digital marketing.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period owing to the high adoption of fitness trackers in the working-class population, due to steady economic expansion, technological advancements, and population growth. A bigger regional share of the fitness trackers market has been attributed to increasing adoption of fitness trackers because of the health issues linked to sedentary lifestyles and higher disposable incomes. Fitness trackers are well embraced by the market in China as a result of a surge in fitness awareness among the population.

Key players in the market:

Some of the key players in Fitness Tracker market include: Huawei Technologies Co. Ltd, Apple, Inc., Fitbit, Inc., Fossil Group Inc., Samsung Electronics Co. Ltd, Adidas AG, Garmin Ltd., Xiaomi Inc., Moov Inc., Huawei Technologies Co. Ltd, Lenovo Group Limited, Nike, Inc. and Lumo Bodytech Inc.

Key Developments:

In March 2023, Garmin Singapore announced the Forerunner 265 series and Forerunner 965 smartwatches with vibrant AMOLED displays. The watch offers innovative features to help athletes push the limits by planning, preparing and tracking their fitness routine.

In September 2022, Garmin International, Inc. launched a new Black Panther fitness tracker wrist watch to track the daily activities of kids. The watch design adds Avengers character watch faces that help to motivate kids to stay active.

In June 2022, The Xiaomi Band 7 fitness tracker was introduced to the world market. This tracker has more than 100 sports modes and is water-resistant.

Types Covered:

• Smart Bands
• Smart Clothing
• Smart Watches
• Other Types

Wearing Types Covered:

• Leg Wear
• Hand Wear
• Head wear
• Other Wearing Types

Compatibility Covered:

• Android
• Windows
• iOS
• Tizen

Display Types Covered:

• Colored Display
• Monochrome Display

Distribution Channels Covered:

• Offline Stores
• Online Stores

Applications Covered:

• Running Tracking
• Cycling Tracking
• Sports
• Glucose Monitoring
• Sleep Monitoring
• Heart Rate Tracking
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Fitness Tracker Market, By Type

• 5.1 Introduction
• 5.2 Smart Bands
• 5.3 Smart Clothing
• 5.4 Smart Watches
• 5.5 Other Types

6 Global Fitness Tracker Market, By Wearing Type

• 6.1 Introduction
• 6.2 Leg Wear
• 6.3 Hand Wear
• 6.4 Head wear
• 6.5 Other Wearing Types

7 Global Fitness Tracker Market, By Compatibility

• 7.1 Introduction
• 7.2 Android
• 7.3 Windows
• 7.4 iOS
• 7.5 Tizen

8 Global Fitness Tracker Market, By Display Type

• 8.1 Introduction
• 8.2 Colored Display
• 8.3 Monochrome Display

9 Global Fitness Tracker Market, By Distribution Channel

• 9.1 Introduction
• 9.2 Offline Stores
• 9.3 Online Stores

10 Global Fitness Tracker Market, By Application

• 10.1 Introduction
• 10.2 Running Tracking
• 10.3 Cycling Tracking
• 10.4 Sports
• 10.5 Glucose Monitoring
• 10.6 Sleep Monitoring
• 10.7 Heart Rate Tracking
• 10.8 Other Applications

11 Global Fitness Tracker Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Huawei Technologies Co. Ltd
• 13.2 Apple, Inc.
• 13.3 Fitbit, Inc.
• 13.4 Fossil Group Inc.
• 13.5 Samsung Electronics Co. Ltd
• 13.6 Adidas AG
• 13.7 Garmin Ltd.
• 13.8 Xiaomi Inc.
• 13.9 Moov Inc.
• 13.10 Huawei Technologies Co. Ltd
• 13.11 Lenovo Group Limited
• 13.12 Nike, Inc.
• 13.13 Lumo Bodytech Inc.