세계 SoI(System of Insight) 시장 예측(-2030년) : 컴포넌트별, 전개 모드별, 용도별, 최종 사용자별, 지역별 분석

According to Stratistics MRC, the Global System of Insight Market is accounted for $2.85 billion in 2023 and is expected to reach $13.01 billion by 2030 growing at a CAGR of 24.2% during the forecast period. The term "systems of insight" describes technology that uses a combination of traditional "systems of record" and "systems of engagement" data sources for data consumption, collecting, and analysis in order to support and enhance the customer experience. Systems of insight apply sophisticated analytics to operational settings at the point where they create consumer interaction data for instantaneous deployment of personalization by utilizing behaviour-driven insights.

According to Seagate Technology PLC, the volume of data created worldwide is expected to increase to 47 zettabytes and 163 zettabytes in 2020 and 2025, respectively, from 12 zettabytes in 2015.

Market Dynamics:

Driver:

Rising data volumes and complexity

Scalable systems of insight systems that can quickly handle and analyze big, varied datasets are necessary in light of the increasing amounts of data being generated. In order to manage the increasing volume of data, this requirement drives the creation of scalable architectures, cloud-based services, and distributed computing models. Data management systems are evolving as a result of the complexity of data sources, including unstructured and structured data, from several channels like social media, IoT devices, sensors, etc. In order to efficiently manage this varied data landscape, SOI providers innovate to offer improved data integration, data quality management, and data governance solutions.

Restraint:

Limited implementation and utilization

The total expansion of the market may be slowed down when businesses encounter difficulties implementing or underutilize SOI solutions as a result of many limitations. Low adoption rates might influence the idea that certain technologies are less useful or essential, which would hinder the market's growth. Ineffective resource allocation might arise from underusing SOI solutions. Businesses may spend a lot of money on purchasing and maintaining SOI systems, but because of poor implementation, they may not get the most out of their investments, wasting money.

Opportunity:

Advancements in analytics and AI technologies

System of Insight platforms can process, analyze, and extract insights from large and complex information more quickly thanks to artificial intelligence (AI) and sophisticated analytics. This enables deeper and more insightful data analysis using features including natural language processing (NLP), predictive analytics, anomaly detection, and deep learning. Thus, continuous innovation in SOI solutions is required due to the rapid expansion of analytics and AI technology. To remain competitive in the market, providers need to update their systems to reflect the most recent developments.

Threat:

Lack of skilled talent

The lack of qualified personnel with expertise in AI, data analytics, and SOI technologies may make it more difficult for enterprises to successfully deploy SOI systems. Lack of experience may make it difficult for businesses to implement and use these technologies efficiently. Without competent staff, organizations may purchase SOI systems but find it difficult to get the most out of their investments. This inefficiency can affect the return on investment by wasting resources and underutilizing technologies hampering the growth of the market.

COVID-19 Impact

The epidemic made digital transformation across businesses more urgent. Businesses have to quickly adjust to shifting customer preferences, supply chain interruptions, and remote employment. As a result, there is now more emphasis on using SOI solutions to quickly and effectively make data-driven choices. Furthermore, business priorities changed as a result of the epidemic, which changed the use cases for SOI. In order to manage healthcare data, improve supply chains, and handle the boom in online shopping, industries including e-commerce, logistics, and healthcare saw an increase in demand for SOI solutions.

The customer analytics segment is expected to be the largest during the forecast period

The customer analytics segment is estimated to have a lucrative growth, because in order to discover separate consumer groups or personas, this study assists in segmenting customers based on behaviour, preferences, buying habits, and other pertinent characteristics. By spotting behavioural patterns that point to discontent, SOI platforms using customer analytics may forecast possible churn or client attrition. This makes proactive retention methods possible, enabling companies to take preemptive action to hold onto key clients boosting the growth of the market.

The retail & ecommerce segment is expected to have the highest CAGR during the forecast period

The retail & ecommerce segment is anticipated to witness the highest CAGR growth during the forecast period, because of the sales in the retail industry are growing significantly as a result of the expanding e-commerce market and the growing demand for consumer products. The use of big data solutions has resulted in the generation of data inside the sector. Moreover, heightened industry rivalry has compelled participants to guarantee effective operation throughout the supply process. Large volumes of real-time structured and unstructured data from various marketplaces and consumer touchpoints may be tapped into by predictive and prescriptive analytics, which can then turn it into useful suggestions for managing the best trade promotions.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period as the Indian Ministry of Micro, Small, and Medium Enterprises recently released data showing that the country has 50 million MSMEs, ranking it among the largest MSMEs globally. The area exports a significant amount of goods and services. In the area, the BFSI industry is also expanding. Thus, as these industries develop so will the streaming analytics industry. The largest publicly listed property and casualty insurance company in the world, Chubb, has opened a small commercial section in Asia Pacific specifically to serve small and medium-sized businesses' (SMEs') risk management requirements which drives the growth of the market in this region.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to the technology environment in North America is strong, with notable developments in cloud computing, analytics, artificial intelligence, and data management. These developments support the creation and use of complex SOI systems. Data security and compliance are top priorities for firms in North America due to strict data privacy rules such as the CCPA and GDPR. Strong security measures are emphasized by SOI providers in this area to guarantee data protection and regulatory compliance, increasing company confidence.

Key players in the market:

Some of the key players profiled in the System of Insight Market include Oracle, TIBCO Software, Plutora, Signals Analytics, Correleta, Radicalbit, IBM, Striim, NGDATA, GoodData, SAP, SAS Institute, Splunk Inc., INETCO Systems Limited, Panorama Software, Capgemini, Accenture, Genpact, KPMG International Cooperative and Wipro Limited

Key Developments:

In August 2023, Oracle announced Oracle Compute Cloud@Customer, a rack-scale cloud infrastructure that enables organizations to use Oracle Cloud Infrastructure (OCI) compute services anywhere.

In July 2023, Oracle announced the general availability of MySQL HeatWave Lakehouse, delivering an industry first by enabling customers to query data in object storage as fast as querying data inside the database.

In June 2023, Cloud Software Group announced a strategic partnership with Midis Group through its subsidiary MiCloudSW Ltd., in its journey to better serve its channel and customers in most of Eastern Europe, the Middle East, and Africa.

Components Covered:

• Services
• Solutions

Deployment Modes Covered:

• Cloud
• On-Premise

Applications Covered:

• Sales & Marketing Management
• Customer Analytics
• Workforce Management
• Risk & Compliance Management
• Operations Management
• Other Applications

End Users Covered:

• Government & Defense
• Retail & eCommerce
• BFSI
• Healthcare & Life Sciences
• Telecommunications & IT
• Manufacturing
• Energy & Utilities
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global System of Insight Market, By Component

• 5.1 Introduction
• 5.2 Services
  • 5.2.1 Managed Services
  • 5.2.2 Professional services
• 5.3 Solutions

6 Global System of Insight Market, By Deployment Mode

• 6.1 Introduction
• 6.2 Cloud
• 6.3 On-Premise

7 Global System of Insight Market, By Application

• 7.1 Introduction
• 7.2 Sales & Marketing Management
• 7.3 Customer Analytics
• 7.4 Workforce Management
• 7.5 Risk & Compliance Management
• 7.6 Operations Management
• 7.7 Other Applications

8 Global System of Insight Market, By End User

• 8.1 Introduction
• 8.2 Government & Defense
• 8.3 Retail & eCommerce
• 8.4 BFSI
• 8.5 Healthcare & Life Sciences
• 8.6 Telecommunications & IT
• 8.8 Manufacturing
• 8.8 Energy & Utilities
• 8.9 Other End Users

9 Global System of Insight Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Oracle
• 11.2 TIBCO Software
• 11.3 Plutora
• 11.4 Signals Analytics
• 11.5 Correleta
• 11.6 Radicalbit
• 11.7 IBM
• 11.8 Striim
• 11.9 NGDATA
• 11.10 GoodData
• 11.11 SAP
• 11.12 SAS Institute
• 11.13 Splunk Inc.
• 11.14 INETCO Systems Limited
• 11.15 Panorama Software
• 11.16 Capgemini
• 11.17 Accenture
• 11.18 Genpact
• 11.19 KPMG International Cooperative
• 11.20 Wipro Limited