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According to Stratistics MRC, the Global Screen Print Label Market is growing at a CAGR of 4.12% during the forecast period. Screen print labels are graphic designs or information printed onto various substrates using the screen printing process. This method involves transferring ink through a mesh screen onto the substrate, creating vibrant, durable labels. Screen print labels offer advantages such as high colour opacity, precise colour matching, and suitability for a wide range of materials, including paper, plastic, and metal. They are commonly used in industries like packaging, cosmetics, pharmaceuticals, and consumer goods for branding, product identification, and regulatory compliance.
According to the Federation of Indian Chambers of Commerce & Industry (FICCI), the expenditure on packaged foods is increasing (at an inflection point) due to increased per capita income, urbanization, and working hours for women.
Growing packaging industry
As packaging plays a crucial role in product presentation, protection, and branding, the expanding packaging sector creates a parallel demand for labels, including screen print labels. They provide vibrant and durable labeling solutions that can withstand various environmental conditions, ensuring that products maintain their appeal throughout the supply chain and on the retail shelf. Overall, the growing packaging industry serves as a catalyst for the expansion of the screen print label market.
High initial setup costs
The process of preparing screens incurs expenses related to equipment, materials, and labor, making it relatively costly, particularly for small-scale or custom print jobs. Additionally, the need for separate screens for each colour adds complexity and time to the setup process, further increasing costs and potentially lengthening lead times. The cost implications may deter potential customers from choosing screen printing for their labeling needs, which limits market expansion.
Technological advancements
Modern screen printing presses feature innovations such as automated registration systems, advanced drying mechanisms, and computerized controls, which streamline production processes and improve print quality. These advancements result in increased productivity, reduced waste, and higher precision, ultimately benefiting both label manufacturers and their customers. Furthermore, technological innovations in ink formulations and colour management systems have expanded the capabilities of screen printing. Therefore, technological advancements continue to drive innovation and efficiency in the screen print label market.
Availability of substitute products
Alternative labeling solutions such as digital printing, direct-to-container printing and flexible packaging options offer competitive advantages that challenge the traditional dominance of screen-printed labels. Direct-to-container printing and shrink sleeves offer seamless integration with packaging, enabling 360-degree branding and eye-catching designs that may surpass the capabilities of screen-printed labels. As a result, the growing availability and adoption of these substitute products present a formidable challenge to the screen print label market.
Covid-19 Impact
The COVID-19 pandemic had a significant impact on the screen print label market. Initially, the pandemic disrupted global supply chains, causing delays in the procurement of raw materials, inks, and equipment necessary for screen printing operations. Furthermore, widespread lockdown measures and social distancing protocols resulted in reduced demand for non-essential goods, affecting the consumption patterns of various industries that rely on screen-printed labels, such as cosmetics, automotive, and retail.
The shrink sleeves label segment is expected to be the largest during the forecast period
The shrink sleeves label segment is estimated to hold the largest share. These labels are made from flexible plastic materials such as PVC, PETG, or OPS, which are printed with the desired graphics, text, and branding using screen printing technology. They provide excellent resistance to moisture, abrasion, and fading, ensuring that the labels remain vibrant and intact throughout the product's lifecycle. Additionally, shrink sleeves offer tamper-evident properties, enhancing product security and consumer confidence. Overall, shrink sleeves represent a versatile and effective labeling solution in the screen print label market.
The packaging labeling segment is expected to have the highest CAGR during the forecast period
The packaging labeling segment is anticipated to have lucrative growth during the forecast period. Packaging labeling encompasses the design, printing, and application of labels onto packaging materials such as bottles, boxes, jars, and containers. Screen print labels are widely utilized in packaging labeling due to their versatility, durability, and aesthetic appeal. Additionally, these labels can be customized to feature vibrant colors, intricate designs, and specialty finishes, enabling brands to effectively communicate key information and enhance brand recognition on their products.
North America commanded the largest market share during the extrapolated period. With a robust manufacturing sector, a diverse consumer base, and a strong emphasis on branding and product presentation, North America represents a significant market for screen-printed labels across various industries. The region's vibrant packaging industry, driven by sectors such as food and beverage, pharmaceuticals, cosmetics, and household goods, fuels the demand for high-quality labeling solutions.
Asia Pacific is expected to witness profitable growth over the projection period, owing to the expanding consumer markets and increasing urbanization. The region's diverse range of industries, including food and beverage, cosmetics, pharmaceuticals, electronics, and automotive, rely heavily on effective labeling solutions to enhance product visibility, brand recognition, and consumer appeal. Furthermore, rapid technological advancements in printing machinery, inks, and substrates have propelled the growth of the screen print label market in Asia Pacific.
Key players in the market
Some of the key players in the Screen Print Label Market include 3M Company, Mondi PLC, Ahlstrom-Munksjo Oyj, Fort Dearborn Company, CCL Industries Inc., Autajon Group, Constantia Flexibles Group GmbH and Coveris Inc.
In June 2023, CCL Industries Inc. a world leader in specialty label, security and packaging solutions announced it has signed a binding agreement to acquire Pouch Partners s.r.l., Italy, from Pouch Partners AG, Switzerland, a company owned by Swiss headquartered Capri-Sun Group.
In March 2023, 3M announced collaboration with Guardhat, an industry-leading connected safety software company. Given the importance of connectivity as a key ingredient in safety programs, 3M is transferring its Safety Inspection Management (SIM) software to Guardhat.
In January 2020, Mondi has partnered with Unilever to develop a new packaging solution and encourage the circular economy. As part of the partnership, Mondi Turkish flexible packaging plant in Kalenobel produced recyclable polypropylene (PP) mono-material solution for Unilever's Knorr dry soup powder range.