인터랙티브 비디오월 시장 예측(-2030년) : 유형별, 디스플레이 유닛별, 기술별, 용도별, 최종사용자별, 지역별 세계 분석

According to Stratistics MRC, the Global Interactive Video Wall Market is accounted for $19.3 billion in 2023 and is expected to reach $39.8 billion by 2030 growing at a CAGR of 10.9% during the forecast period. An interactive video wall is a powerful display option that gives the impression that your information or message is larger than life. An effective way to present your content with a big wow factor at a level that people are not used to viewing is with an interactive video wall, which combines many monitors. Education institutions utilize interactive video walls for dynamic learning environments, enabling interactive lessons and visualizations that captivate students' attention and improve comprehension.

According to ICAO, the number of air passengers carried from January to April 2022 grew by 65% compared to the same period in the previous year, while aircraft flight departures increased by 30%.

Market Dynamics:

Driver:

Increasing demand for digital signage

Digital signage, facilitated by interactive video walls, offers a versatile platform for delivering targeted messages, promotions, and brand experiences in a visually appealing manner. With interactive features such as touchscreens, gesture recognition, and augmented reality, these video walls elevate the user experience, encouraging active engagement and interaction. Furthermore, the flexibility of digital signage allows for real-time updates and customization, enabling businesses to adapt quickly to changing market trends and consumer preferences.

Restraint:

High initial investment

The upfront costs associated with implementing interactive video wall systems can be substantial, encompassing expenses for display panels, hardware components, software licenses, installation, and integration. For small and medium-sized enterprises with limited budgets, these expenses may be prohibitive, delaying or deterring adoption altogether. The complexity of interactive video wall deployments often requires specialized expertise and resources, further contributing to the overall investment. As a result, these elements are hampering the market growth.

Opportunity:

Technological advancements

Continuous innovations in display technologies have led to significant improvements in resolution, brightness, contrast, and color accuracy, enhancing the visual experience delivered by video walls. The evolution of display panels with thinner bezels enables seamless multi-screen configurations, creating immersive and seamless visuals. Furthermore, advancements in software solutions enable smoother content management, real-time data integration, and interactive functionalities, expanding the capabilities of interactive video walls beyond mere display systems.

Threat:

Limited content creation capabilities

Developing engaging and interactive content tailored specifically for video walls requires specialized skills and resources, including graphic design, animation, programming, and user experience expertise. Many businesses may lack the necessary in-house capabilities or find outsourcing content creation cost-prohibitive, resulting in generic or subpar content that fails to captivate audiences effectively. However, without compelling and interactive content, the value proposition of interactive video walls diminishes, limiting their effectiveness in engaging customers, conveying messages, and driving desired outcomes.

Covid-19 Impact:

With restrictions on gatherings and events, demand for interactive video walls, commonly used in public spaces, exhibitions, and conferences, plummeted. Supply chain disruptions and manufacturing slowdowns hindered the production and distribution of interactive video wall components, causing delays and increased costs. However, amidst the crisis, there emerged a surge in demand for virtual communication and collaboration tools, leading some segments of the market to pivot towards providing interactive video wall solutions for remote meetings and virtual events in retail and healthcare settings.

The Laser Phosphor Display (LPD) segment is expected to be the largest during the forecast period

Laser Phosphor Display (LPD) segment is expected to hold the largest share during the forecast period as it offers high brightness, energy efficiency, and long lifespan compared to traditional display technologies like LCD or LED. This makes LPD displays particularly suitable for large-scale video wall installations, providing crisp visuals with reduced power consumption and maintenance costs. Additionally, LPD displays offer seamless scalability, allowing for the creation of expansive video walls with minimal bezels, enhancing the immersive viewing experience.

The Touch-Based segment is expected to have the highest CAGR during the forecast period

Due to its ability to enhance user engagement and interactivity, Touch-Based segment is poised to witness profitable growth throughout the extrapolated period. Touch-based interactive video walls offer users a tactile and intuitive way to interact with content, allowing for more immersive experiences in various settings such as entertainment and corporate environments. Moreover, advancements in touch technology have led to the development of highly responsive and durable touchscreens capable of supporting simultaneous inputs from multiple users, further expanding the potential applications of touch-based interactive video walls.

Region with largest share:

Asia Pacific region commanded the largest market share throughout the projection period. Physicians across the region are recognizing the benefits of interactive video walls in medical education, training, and patient engagement. Interactive video walls facilitate the visualization of complex medical concepts, surgeries, and procedures, enabling more effective communication and knowledge dissemination among medical professionals. As physicians increasingly seek innovative tools to enhance their clinical practices and improve patient outcomes, the demand for interactive video walls in the Asia Pacific region is witnessing a sharp uptick.

Region with highest CAGR:

Due to travelers' growing need for essential digital content and information, interactive video wall commercials are more informed and time-efficient than traditional advertising methods, Europe region is estimated to witness profitable growth over the dominance period. Furthermore, these interactive displays allow for dynamic content delivery, interactive product showcases, and engaging storytelling, capturing the attention and interest of consumers. Additionally, in the era of omnichannel retail and experiential marketing, interactive video walls serve as powerful tools for bridging the gap between online and offline experiences, driving foot traffic to brick-and-mortar stores, and increasing conversion rates.

Key players in the market

Some of the key players in Interactive Video Wall market include Samsung, Planar Systems, Panasonic Corporation, Omnivex Corporation, NEC Display Solutions, eyefactive GmbH, Christie Digital Systems Inc, AU Optronics Corp and ADFLOW Networks.

Key Developments:

In February 2024, Hamburg, Germany-based digital signage and software solutions provider eyefactive GmbH has announced the debut of touchscreen, software and object recognition solutions as part of its product announcements at ISE 2024 in Barcelona. Product launches include a 55-inch high-brightness touchscreen with PCAP object recognition, which features 40 touch points and eyefactive simultaneous touchscreen object recognition for up to 10 objects, along with 4K resolution and contrast ratio of 4000:1.

In September 2022, Samsung launched the Wall-All-In-One and Flip Pro interactive display. The Wall-All-In-One comes with 110-inch and 146-inch sizes and optimized for corporate office places.

Types Covered:

• 3D Installation
• Custom Layout
• Touch less
• Touch-Based
• Multi Touch
• Other Types

Display Units Covered:

• Laser Phosphor Display (LPD)
• Light-emitting Diode (LED)
• Liquid-crystal Display (LCD)
• Other Display Units

Technologies Covered:

• Rear Projection Wall Technology
• Blended Projection Wall Technology
• Other Technologies

Applications Covered:

• Indoor Applications
• Outdoor Applications
• Other Applications

End Users Covered:

• IT and Telecommunications
• Government and Defence
• Media and Entertainment
• Transportation
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 Application Analysis
• 3.8 End User Analysis
• 3.9 Emerging Markets
• 3.10 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Interactive Video Wall Market, By Type

• 5.1 Introduction
• 5.2 3D Installation
• 5.3 Custom Layout
• 5.4 Touch less
• 5.5 Touch-Based
• 5.6 Multi Touch
• 5.7 Other Types

6 Global Interactive Video Wall Market, By Display Unit

• 6.1 Introduction
• 6.2 Laser Phosphor Display (LPD)
• 6.3 Light-emitting Diode (LED)
• 6.4 Liquid-crystal Display (LCD)
• 6.5 Other Display Units

7 Global Interactive Video Wall Market, By Technology

• 7.1 Introduction
• 7.2 Rear Projection Wall Technology
• 7.3 Blended Projection Wall Technology
• 7.4 Other Technologies

8 Global Interactive Video Wall Market, By Application

• 8.1 Introduction
• 8.2 Indoor Applications
• 8.3 Outdoor Applications
• 8.4 Other Applications

9 Global Interactive Video Wall Market, By End User

• 9.1 Introduction
• 9.2 IT and Telecommunications
• 9.3 Government and Defence
• 9.4 Media and Entertainment
• 9.5 Transportation
• 9.6 Other End Users

10 Global Interactive Video Wall Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Samsung
• 12.2 Planar Systems
• 12.3 Panasonic Corporation
• 12.4 Omnivex Corporation
• 12.5 NEC Display Solutions
• 12.6 eyefactive GmbH
• 12.7 Christie Digital Systems Inc
• 12.8 AU Optronics Corp
• 12.9 ADFLOW Networks