세계의 인스턴트 수프 시장 예측(-2030년) : 부문별 분석

According to Stratistics MRC, the Global Instant Soup Market is accounted for $19.06 billion in 2023 and is expected to reach $28.09 billion by 2030 growing at a CAGR of 5.7% during the forecast period. Instant soup refers to dehydrated soup ingredients packaged in a convenient form for quick preparation. Typically sold as packets or cups, it often contains a powdered or dried base of broth or bouillon, along with dehydrated vegetables, noodles, and sometimes meat or seafood. Instant soup offers convenience and portability, making it a popular choice for quick meals or snacks, especially in situations where traditional cooking isn't feasible.

According to the Vegan Society Organization, 40% of people worldwide will eat conventional meat by 2040, 35% will eat clean-label meat, and 25% will eat vegan meat substitutes.

Market Dynamics:

Driver:

Health and wellness trends

As consumers increasingly prioritize healthier lifestyles, there is a growing demand for convenient yet nutritious food options, including instant soups. This includes reducing sodium content, eliminating artificial additives, and incorporating organic and natural ingredients. Moreover, there's a rising demand for plant-based and gluten-free instant soups to cater to specific dietary requirements, which is driving market growth.

Restraint:

High competition

With multiple brands vying for market share, price becomes a crucial factor in consumer decision-making. This can lead to price wars and thin profit margins, making it challenging for companies to maintain profitability while offering competitive pricing. Additionally, high competition drives the need for innovation and differentiation. Brand loyalty is another aspect affected by high competition, which is impeding this market further.

Opportunity:

Product innovation

Manufacturers continuously strive to introduce new and improved instant soup products to meet evolving consumer preferences and market demands. This innovation encompasses various aspects, including flavors, ingredients, packaging, and nutritional profiles. Furthermore, these innovations not only improve the consumer experience but also align with environmental sustainability goals, attracting environmentally conscious consumers and thereby propelling this market range.

Threat:

Limited expertise

Consumers may lack the expertise to enhance the flavors of instant soups through the addition of complementary ingredients or seasonings. Without this expertise, consumers may not fully appreciate the potential of instant soups or may be dissatisfied with the overall taste experience. Moreover, limited expertise may also lead to misconceptions about the versatility and potential uses of instant soups, which is hampering this market expansion.

Covid-19 Impact

The COVID-19 pandemic has brought about several negative impacts on the instant soup market. Disruptions in the global supply chain have led to challenges in sourcing ingredients, packaging materials, and distribution, resulting in potential shortages and higher production costs for manufacturers. Economic uncertainties and widespread job losses have constrained consumer spending. Moreover, the closure of foodservice establishments such as restaurants and cafes has reduced the demand for pre-packaged soups served in these outlets, further affecting the market.

The liquid segment is expected to be the largest during the forecast period

The liquid segment is estimated to hold the largest share due to a variety of options, ranging from traditional chicken noodle soups to exotic flavors like miso or tom yum. Consumers often prefer liquid instant soups for their convenience and perceived freshness, as they require minimal preparation-simply heating on a stovetop or in a microwave. Furthermore, manufacturers have introduced ethnic flavors and premium ingredients to cater to diverse tastes and preferences, which are driving this segment's expansion.

The plant-based segment is expected to have the highest CAGR during the forecast period

The plant-based segment is anticipated to have highest CAGR during the forecast period due to consumers seeking vegetarian, vegan, or plant-forward dietary options. These soups typically feature a variety of plant-based ingredients, such as vegetables, legumes, grains, and plant-based proteins like tofu or tempeh. Moreover, many plant-based instant soups are fortified with vitamins, minerals, and other nutrients to provide a nutritious and balanced meal option, which significantly boosts this segment's growth.

Region with largest share:

North America commanded the largest market share during the extrapolated period owing to an increasing demand for quick and convenient meal options, instant soups have become a popular choice for consumers across the continent. Countries such as the United States, Canada, and Mexico have led to the introduction of organic, non-GMO, and plant-based instant soups to meet the evolving preferences of health-conscious consumers. Additionally, technological advancements in packaging have enabled manufacturers to offer more convenient and environmentally friendly options, which are propelling this region's size.

Region with highest CAGR:

Europe is expected to witness highest CAGR over the projection period. European consumers increasingly value convenience without compromising on taste or quality. There is a growing demand for premium and gourmet instant soups in Europe, with consumers willing to pay a higher price for superior taste and quality. Furthermore, this has led to innovations such as reduced-sodium options, organic varieties, and soups made with natural ingredients, thereby gradually driving this region's growth.

Key players in the market

Some of the key players in the Instant Soup Market include The Kraft Heinz Company, Nissin Foods Holdings Co., Ltd., Campbell Soup Company, Nongshim Co., Ltd., Maruchan, Inc., Vedan International (Holdings) Limited, General Mills, Inc., Unilever, KOKA, Nestle, Nissin Foods Holdings Co., Ltd., Ottogi Corporation, Vifon and Batchelors.

Key Developments:

In December 2023, Unilever announced it has signed an agreement to acquire the premium biotech haircare brand K18. This marks another step in the optimisation of Unilever's portfolio towards higher growth areas.

In September 2023, Nestle has announced an agreement with Advent International to acquire a majority stake in Grupo CRM, a premium chocolate player in Brazil.

Types Covered:

• Liquid
• Dry
• Other Types

Nature Covered:

• Conventional
• Organic

Source Covered:

• Plant-Based
• Animal-Based

Distribution Channels Covered:

• Convenience Stores
• Online Retail
• Supermarkets/Hypermarkets
• Specialty Stores
• Foodservice/Hospitality
• Other Distribution Channels

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Emerging Markets
• 3.7 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Instant Soup Market, By Type

• 5.1 Introduction
• 5.2 Liquid
• 5.3 Dry
• 5.4 Other Types

6 Global Instant Soup Market, By Nature

• 6.1 Introduction
• 6.2 Conventional
• 6.3 Organic

7 Global Instant Soup Market, By Source

• 7.1 Introduction
• 7.2 Plant-Based
• 7.3 Animal-Based

8 Global Instant Soup Market, By Distribution Channel

• 8.1 Introduction
• 8.2 Convenience Stores
• 8.3 Online Retail
• 8.4 Supermarkets/Hypermarkets
• 8.5 Specialty Stores
• 8.6 Foodservice/Hospitality
• 8.7 Other Distribution Channels

9 Global Instant Soup Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 The Kraft Heinz Company
• 11.2 Nissin Foods Holdings Co., Ltd.
• 11.3 Campbell Soup Company
• 11.4 Nongshim Co., Ltd.
• 11.5 Maruchan, Inc.
• 11.6 Vedan International (Holdings) Limited
• 11.7 General Mills, Inc.
• 11.8 Unilever
• 11.9 KOKA
• 11.10 Nestle
• 11.11 Nissin Foods Holdings Co., Ltd.
• 11.12 Ottogi Corporation
• 11.13 Vifon
• 11.14 Batchelors