세계의 POS 디스플레이 시장 예측(-2030년) : 부문별 분석

According to Stratistics MRC, the Global Point of Sale Display Market is accounted for $13.92 billion in 2023 and is expected to reach $27.53 billion by 2030 growing at a CAGR of 10.2% during the forecast period. A Point of Sale (POS) display is a marketing tool strategically positioned at checkout counters or other high-traffic areas within retail stores. Typically compact and eye-catching, it aims to draw customers' attention to specific products or promotions, encouraging impulse purchases. These displays can take various forms, such as countertop stands, shelf-mounted units, or floor-standing racks. Designed to complement branding and enhance product visibility, POS displays play a vital role in influencing purchasing decisions and driving sales at the final stage of the consumer journey.

Market Dynamics:

Driver:

Rising consumer demand for personalization

Modern consumers increasingly seek tailored shopping experiences that align with their preferences, interests, and values. As a result, POS displays are evolving to cater to this demand for personalization. Furthermore, personalization allows retailers to differentiate themselves in a competitive market, strengthen brand-consumer relationships, and build long-term customer loyalty. By delivering relevant and personalized content at the point of sale, retailers can enhance consumer engagement, foster brand loyalty, and drive sales, driving the POS display market.

Restraint:

Limited retail space

The competition for visibility is one of the key issues arising from limited retail space. This limitation forces retailers to prioritize certain products over others, making it challenging for POS displays to secure prominent positions. Moreover, another factor contributing to the limited retail space restraint is the increasing trend towards smaller store formats, which is further hampering this market growth.

Opportunity:

Innovations in display technology

The continuous advancement of display technologies such as digital signage, interactive displays, and augmented reality (AR) offers new avenues for engaging consumers and enhancing the effectiveness of POS displays. Interactive displays take consumer engagement to the next level by allowing shoppers to interact with products virtually, explore features, and receive personalized recommendations. Therefore, this immersive experience enhances the shopping journey, fosters brand loyalty, and encourages impulse purchases, which is driving this market.

Threat:

High initial costs

The materials used in POS displays are typically high-quality and durable, which adds to the cost as premium materials tend to be more expensive. POS displays are often produced in relatively small quantities, resulting in higher production costs per unit as the benefits of large-scale production and cost-saving measures are not fully realized. Additionally, the market is highly competitive, with many suppliers vying for business, which deters the growth of this market.

Covid-19 Impact

The COVID-19 pandemic has had several negative effects on the point-of-sale (POS) display market. Widespread lockdowns and social distancing measures forced many retail outlets to close temporarily or operate with reduced capacity, leading to decreased foot traffic and lower demand for POS displays. This resulted in canceled or postponed marketing campaigns and reduced spending on promotional materials. Furthermore, manufacturers faced challenges sourcing raw materials and components, which impeded this market size.

The pallet displays segment is expected to be the largest during the forecast period

The pallet displays segment is estimated to hold the largest share. These displays are designed to showcase products on pallets, usually positioned in high-traffic areas like the ends of aisles or near store entrances. They are versatile, accommodating various product types and sizes, making them an attractive option for brands seeking to maximize visibility and sales impact. Additionally, pallet displays can be customized with branding elements, graphics, and messaging to align with marketing strategies and reinforce brand identity, which are driving this segment's growth.

The permanent POP displays segment is expected to have the highest CAGR during the forecast period

The permanent POP displays segment is anticipated to have highest CAGR during the forecast period due to the fact that they offer several advantages for brands and retailers. These displays are typically constructed from durable materials such as metal, wood, or plastic, ensuring longevity and resistance to wear and tear. Additionally, they provide a reliable platform for showcasing products in a visually appealing and organized manner, enhancing the overall shopping experience for consumers and thereby gradually propelling this segment's growth.

Region with largest share:

Europe commanded the largest market share during the extrapolated period, owing to a diverse landscape of retail environments and consumer preferences. With a mix of traditional brick-and-mortar stores, modern supermarkets, specialty shops, and online retailers, Europe offers a dynamic market for POS display solutions. Moreover, sustainability considerations play an increasingly important role in the European POS display market, with a growing emphasis on eco-friendly materials, recyclability, and energy-efficient designs, which drives this region's size.

Region with highest CAGR:

North America is expected to witness highest CAGR over the projection period, owing to innovations such as digital signage, interactive displays, and augmented reality that are reshaping the way brands engage with consumers at the point of purchase. This region is home to some of the key players, such as Panasonic Corporation, Dell Technologies Inc., Fujitsu Limited, and Innolux Corporation. Furthermore, data analytics and artificial intelligence play a crucial role in optimizing POS display effectiveness, which is boosting this region's expansion.

Key players in the market

Some of the key players in the Point Of Sale Display Market include Toshiba Corporation, NEC Corporation, Square Inc., Elo Touch Solutions Inc., LG Display., Samsung Electronics, Diebold Nixdorf Inc., NCR Corporation, Fujitsu Limited, Posiflex Technology Inc, Dell Technologies Inc., Verifone Systems Inc., Panasonic Corporation, and Innolux Corporation.

Key Developments:

In February 2024, Panasonic Energy Co., Ltd., announced it has signed a long-term agreement with H&T Recharge, a leading battery component manufacturer, for the supply of lithium-ion battery cans in North America, with the aim of expanding its production of safe EV batteries.

In February 2024, Toshiba releases power MOSFETS with high-speed diodes that help to improve efficiency of power supplies.

In February 2024, Panasonic introduced the LUMIX S 28-200mm F4-7.1 MACRO O.I.S. (S-R28200) lens based on the L-Mount system standard. Designed with meticulous attention to detail in optics and mechanics.

Types Covered:

• Countertop Displays
• Pallet Displays
• Floor Displays
• Sidekick Displays
• Endcap Displays
• Other Types

Material Types Covered:

• Glass
• Corrugated Board
• Metal
• Plastic
• Wood
• Other Material Types

Styles Covered:

• Permanent POP Displays
• Temporary POP Displays

Applications Covered:

• Automotive
• Food & Beverage
• Cosmetics & Personal Care
• Pharmaceuticals
• Home Furnishings
• Electronics
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Point Of Sale Display Market, By Type

• 5.1 Introduction
• 5.2 Countertop Displays
• 5.3 Pallet Displays
• 5.4 Floor Displays
• 5.5 Sidekick Displays
• 5.6 Endcap Displays
• 5.7 Other Types

6 Global Point Of Sale Display Market, By Material Type

• 6.1 Introduction
• 6.2 Glass
• 6.3 Corrugated Board
• 6.4 Metal
• 6.5 Plastic
• 6.6 Wood
• 6.7 Other Material Types

7 Global Point Of Sale Display Market, By Style

• 7.1 Introduction
• 7.2 Permanent POP Displays
• 7.3 Temporary POP Displays

8 Global Point Of Sale Display Market, By Application

• 8.1 Introduction
• 8.2 Automotive
• 8.3 Food & Beverage
• 8.4 Cosmetics & Personal Care
• 8.5 Pharmaceuticals
• 8.6 Home Furnishings
• 8.7 Electronics
• 8.8 Other Applications

9 Global Point Of Sale Display Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Toshiba Corporation
• 11.2 NEC Corporation
• 11.3 Square Inc.
• 11.4 Elo Touch Solutions Inc.
• 11.5 LG Display
• 11.6 Samsung Electronics
• 11.7 Diebold Nixdorf Inc.
• 11.8 NCR Corporation
• 11.9 Fujitsu Limited
• 11.10 Posiflex Technology Inc
• 11.11 Dell Technologies Inc.
• 11.12 Verifone Systems Inc.
• 11.13 Panasonic Corporation
• 11.14 Innolux Corporation