발효 비유제품 비주류 시장 예측(-2030년) : 제품 유형별, 유통 채널별, 지역별 세계 분석

According to Stratistics MRC, the Global Fermented Non-Dairy Non-Alcoholic Beverages Market is accounted for $3.9 billion in 2023 and is expected to reach $5.9 billion by 2030 growing at a CAGR of 6.1% during the forecast period. Fermented non-dairy non-alcoholic beverages are plant-based drinks processed through fermentation without dairy ingredients or alcohol. Utilizing probiotic cultures, these beverages undergo fermentation, transforming sugars into organic acids and creating a tangy flavor profile. Popular examples include kombucha, water kefir, and fermented fruit and vegetable juices, offering health benefits and catering to diverse dietary preferences.

According to UN Comtrade statistics, the amount of non-alcoholic drinks imported to Hungary peaked in 2022 at 174 million euros from 154 million euros in 2021.

Market Dynamics:

Driver:

Rising demand for functional beverages

The rising demand for functional beverages is a key driver in the non-dairy non-alcoholic beverage market due to increasing consumer interest in products that offer health benefits beyond basic nutrition. Functional beverages, including fermented non-dairy options, are perceived as promoting overall well-being, digestive health, and immune support. With a growing focus on preventive healthcare and wellness, consumers are seeking beverages enriched with probiotics, vitamins, minerals, and other functional ingredients. This trend is driving innovation in the beverage industry, leading to the development of a wide range of functional non-dairy beverages to meet diverse consumer preferences and health needs.

Restraint:

Shelf stability

Fermented beverages require specific storage conditions to prevent spoilage and maintain their desired flavor profiles. Without proper handling and storage, these beverages may undergo further fermentation, resulting in changes in taste, texture, and nutritional content. Ensuring consistent shelf stability is essential to meet consumer expectations and regulatory requirements, but it requires investment in packaging, storage facilities, and distribution logistics, adding to production costs and operational complexities.

Opportunity:

Growing focus on preventive healthcare and wellness

Consumers are increasingly seeking functional beverages that offer health benefits beyond basic hydration. Fermented non-dairy beverages, enriched with probiotics, vitamins, and antioxidants, align with these health-conscious trends. These beverages are perceived as natural, wholesome options that support digestive health, boost immunity, and promote overall well-being. As consumers prioritize preventive measures to maintain health, the demand for nutritious and functional beverages is expected to rise, driving growth in the non-dairy non-alcoholic beverages market.

Threat:

Negative publicity

Any adverse incidents, such as contamination issues, misleading health claims, or unethical business practices, can lead to widespread consumer backlash and damage to brand credibility. In today's interconnected world, negative news spreads rapidly through social media and online platforms, amplifying its impact. Consequently, companies must prioritize transparency, quality control, and ethical practices to mitigate the risk of negative publicity and maintain consumer confidence in their non-dairy non-alcoholic beverage offerings.

Covid-19 Impact:

The COVID-19 pandemic has impacted the non-dairy non-alcoholic beverages market by shifting consumer preferences towards healthier options and boosting demand for immunity-boosting beverages. However, supply chain disruptions, temporary closures of foodservice outlets, and economic uncertainties have led to short-term challenges. Yet increased health awareness and online sales channels have provided opportunities for market growth amidst the pandemic.

The kombucha segment is expected to be the largest during the forecast period

The kombucha segment is projected to be the largest during the forecast period in the non-dairy non-alcoholic beverages market due to various factors as Kombucha is growing popularly stems from its probiotic content, health benefits, and unique flavor profiles, appealing to health-conscious consumers seeking alternatives to traditional beverages. Moreover, kombucha's versatility in flavor innovation and its alignment with various dietary preferences, including vegan and gluten-free, contribute to its dominance in the market.

The online retail segment is expected to have the highest CAGR during the forecast period

The online retail segment is projected to experience the highest growth rate in the non-dairy non-alcoholic beverages market during the forecast period due to increasing consumer preference for convenience, rising internet penetration, expanding e-commerce platforms, and the COVID-19 pandemic accelerating the shift towards online shopping. Moreover, online retail offers a wide variety of options, ease of comparison, doorstep delivery, and access to niche and specialty products, driving its growth in the market.

Region with largest share:

North America is positioned to dominate the fermented non-dairy non-alcoholic beverages market owing to a robust health and wellness trend, a large population of health-conscious consumers, and a high level of awareness regarding the benefits of probiotics and plant-based diets. Additionally, the region has a well-established food and beverage industry, extensive distribution networks, and a strong presence of key market players investing in product innovation and marketing strategies, further solidifying its dominance in the market.

Region with highest CAGR:

The Asia Pacific region is poised for rapid growth in the fermented non-dairy non-alcoholic beverages market, owing to rising health consciousness, increasing disposable incomes, changing dietary preferences towards plant-based options, and a growing population of lactose-intolerant and vegan consumers. Moreover, the region's rich culinary heritage and cultural diversity provide opportunities for the development and adoption of fermented beverages made from locally available ingredients, driving innovation and market expansion in the Asia-Pacific region.

Key players in the market

Some of the key players in fermented non-dairy non-alcoholic beverages market include Brew Dr. Kombucha, Califia Farms, Forager Project, Good Karma Foods, Inc., GT's Living Foods, Health-Ade Kombucha, Humm Kombucha LLC, KeVita, Kite Hill, Lavva, PepsiCo, Inc., Revive Kombucha, RISE Brewing Co., The Coca-Cola Company, The Hain Celestial Group, Inc. and Wonder Drink.

Key Developments:

In July 2022, KeVita(R), a leading brand of probiotic sparkling beverages, is introducing a modern twist to the beloved classic flavor of childhood lemonade with its new line of light and refreshing Sparking Probiotic Lemonades. These delightfully effervescent summertime drinks, available in Classic and Peach flavors, offer a delicious taste while being packed with billions of live probiotics. Crafted with organic ingredients and fermented water kefir culture, each 15.2-ounce serving bottle of KeVita's certified non-alcoholic Sparkling Probiotic Lemonade contains 30 calories or less and 6g of sugar.

In June 2021, Remedy, a prominent beverage brand from Australia, expanded its range of live-cultured beverages, including kombucha, to the United States. This line of products is sugar-free and enriched with healthy ingredients such as live active cultures, organic acids, and antioxidants. Remedy offers a variety of flavors, including Ginger Lemon Kombucha, Peach Kombucha, Mixed Berry Kombucha, and Raspberry Lemonade Kombucha.

Product Types Covered:

• Kombucha
• Kefir
• Tepache
• Fermented Fruit Juices
• Other Product Types

Distribution Channels Covered:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Other Distribution Channels

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Fermented Non-Dairy Non-Alcoholic Beverages Market, By Product Type

• 5.1 Introduction
• 5.2 Kombucha
• 5.3 Kefir
• 5.4 Tepache
• 5.5 Fermented Fruit Juices
• 5.6 Other Product Types

6 Global Fermented Non-Dairy Non-Alcoholic Beverages Market, By Distribution Channel

• 6.1 Introduction
• 6.2 Supermarkets/Hypermarkets
• 6.3 Convenience Stores
• 6.4 Online Retail
• 6.5 Other Distribution Channels

7 Global Fermented Non-Dairy Non-Alcoholic Beverages Market, By Geography

• 7.1 Introduction
• 7.2 North America
  • 7.2.1 US
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 UK
  • 7.3.3 Italy
  • 7.3.4 France
  • 7.3.5 Spain
  • 7.3.6 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 Japan
  • 7.4.2 China
  • 7.4.3 India
  • 7.4.4 Australia
  • 7.4.5 New Zealand
  • 7.4.6 South Korea
  • 7.4.7 Rest of Asia Pacific
• 7.5 South America
  • 7.5.1 Argentina
  • 7.5.2 Brazil
  • 7.5.3 Chile
  • 7.5.4 Rest of South America
• 7.6 Middle East & Africa
  • 7.6.1 Saudi Arabia
  • 7.6.2 UAE
  • 7.6.3 Qatar
  • 7.6.4 South Africa
  • 7.6.5 Rest of Middle East & Africa

8 Key Developments

• 8.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 8.2 Acquisitions & Mergers
• 8.3 New Product Launch
• 8.4 Expansions
• 8.5 Other Key Strategies

9 Company Profiling

• 9.1 Brew Dr. Kombucha
• 9.2 Califia Farms
• 9.3 Forager Project
• 9.4 Good Karma Foods, Inc.
• 9.5 GT's Living Foods
• 9.6 Health-Ade Kombucha
• 9.7 Humm Kombucha LLC
• 9.8 KeVita
• 9.9 Kite Hill
• 9.10 Lavva
• 9.11 PepsiCo, Inc.
• 9.12 Revive Kombucha
• 9.13 RISE Brewing Co.
• 9.14 The Coca-Cola Company
• 9.15 The Hain Celestial Group, Inc.
• 9.16 Wonder Drink