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According to Stratistics MRC, the Global Zero Trust Architecture Market is accounted for $18.57 billion in 2023 and is expected to reach $67.18 billion by 2030 growing at a CAGR of 20.2% during the forecast period. Zero trust architecture is also known as zero trust security models describes an approach to the strategy, design and implementation of IT systems. The main concept behind the zero trust security model is "never trust, always verify", which means that users and devices should not be trusted by default, even if they are connected to a permissioned network such as a corporate LAN and even if they were previously verified. ZTA is implemented by establishing strong identity verification, validating device compliance prior to granting access, and ensuring least privilege access to only explicitly-authorized resources.
According to a survey conducted by FlexJobs, a noteworthy statistic reveals that 57% of employees would contemplate changing their current jobs if their employer discontinued remote work options.
Increasing cyber security threats
As hackers develop increasingly sophisticated tactics, traditional perimeter-based security models prove inadequate, exposing vulnerabilities in networks. These threats highlight the shortcomings of assuming trust based on location and drive organizations to implement ZTA's "never trust, always verify" approach. This model offers granular access controls, continuous authentication, and micro-segmentation, providing a robust defence against evolving cyber threats and making it increasingly necessary for businesses seeking enhanced protection.
High implementation costs
High implementation costs involve investing in new technology, specialized skill sets for configuring and managing the system, and potentially modifying existing IT infrastructure. These substantial upfront costs can be prohibitive, particularly for small to medium-sized businesses with limited budgets, hindering wider adoption even when organizations recognize the need for improved security that ZTA provides.
Rising popularity of cloud computing
As organizations increasingly adopt cloud services, the traditional network perimeter becomes less defined, necessitating a more robust approach to security like ZTA. ZTA's emphasis on identity verification, continuous monitoring, and least privilege access aligns well with the distributed and dynamic nature of cloud environments. Thus, as businesses seek to enhance their security posture in the cloud, the demand for ZTA solutions is expected to grow, offering vendors a lucrative market for providing advanced security solutions.
Data privacy concerns
Zero trust architecture's core principle of continuous monitoring and strict access controls could raise apprehensions about how user data is being collected, stored, and used. Fears of potential data misuse or surveillance could erode trust in the technology, particularly if robust privacy safeguards and transparency about data handling practices are not clearly established. This could lead to resistance from users or regulators, hindering wider ZTA adoption and negatively impacting market growth.
Covid-19 Impact
The COVID-19 pandemic has accelerated the adoption of Zero Trust Architecture (ZTA) due to the widespread shift to remote work. With employees accessing corporate resources from various locations and devices, traditional perimeter-based security models have become inadequate. ZTA's emphasis on identity verification, continuous monitoring, and least privilege access aligns well with the security needs of remote work environments. As organizations prioritize securing their distributed workforce and cloud-based resources, the demand for ZTA solutions has surged.
The endpoint security segment is expected to be the largest during the forecast period
The endpoint security segment is estimated to hold the largest share due to ZTA's "never trust, always verify" approach, which extends to individual devices (endpoints) like laptops, desktops, smart phones, and IoT devices. Endpoint security solutions ensure these devices meet security standards before they can connect to the network, continuously monitor device behaviour, and prevent unauthorized access or suspicious activity. Moreover, as endpoints tend to be the target of attacks, strong endpoint security combined with ZTA principles adds a crucial layer of protection to the ZTA system as a whole.
The IT & Telecom segment is expected to have the highest CAGR during the forecast period
The IT & Telecom segment is anticipated to have lucrative growth during the forecast period. ZTA helps protect IT networks and sensitive information by implementing strict access control policies, continuous authentication, and micro-segmentation, which compartmentalize networks to prevent attackers from moving laterally within the system. In the telecommunications sector, ZTA protects communication networks and user data, enhancing security and safeguarding against potential breaches.
Asia Pacific commanded the largest market share during the extrapolated period owing to increasing digital transformation across industries, the expansion of cloud computing, and a growing awareness of sophisticated cyber threats. The region's burgeoning IT infrastructure and rising cyber-attack incidents are fuelling demand for robust security solutions, leading to a projected high growth rate for ZTA adoption. This presents significant opportunities for solution providers and vendors to tailor their strategies for the Asia Pacific market and cater to industry-specific requirements.
North America is expected to witness profitable growth over the projection period, due to a high level of cybersecurity awareness and the presence of major technology vendors heavily invested in ZTA innovations. This drives early adoption of advanced ZTA solutions and technologies across various industries in the region. Additionally, stringent data privacy regulations and compliance requirements, such as GDPR and CCPA, further accelerate the demand for comprehensive security frameworks like ZTA.
Key players in the market
Some of the key players in the Zero Trust Architecture Market include Palo Alto Networks, Microsoft, VMware, Cisco, Zscaler, IBM, Akamai, Forcepoint, Citrix Systems, Inc., CrowdStrike, Cloudflare, Trellix, Fortinet, Google, Netskope, Zero Networks, Twingate, Ivanti and NordLayer.
In April 2023, Palo Alto Networks and Accenture joined forces to bolster cyber resilience with integrated Prisma SASE solutions. This partnership streamlines zero trust network access, effectively addressing security concerns for remote workforces.
In April 2023, Cisco and Microsoft unveiled a collaborative Secure Access Service Edge (SASE) cloud architecture, merging networking and security with a zero-trust approach. This strategic alliance optimizes Microsoft application performance, reinforces security, and bolsters extended detection and response capabilities.
In May 2023, Zscaler forged a strategic partnership with the Center for Internet Security (CIS) to bolster cybersecurity for state, local, tribal, and territorial governments by leveraging the CIS Cyber Market. Through this partnership, Zscaler's Zero Trust Exchange brings forth budget-friendly, cutting-edge zero trust solutions to safeguard against the ever-evolving landscape of cyber threats.