센터 스택 디스플레이 시장 예측(-2030년) : 디스플레이 크기, 차량, 판매 채널, 디스플레이 기술, 용도, 지역별 세계 분석

According to Stratistics MRC, the Global Center Stack Display Market is accounted for $7.1 billion in 2023 and is expected to reach $18.2 billion by 2030 growing at a CAGR of 14.4% during the forecast period. A center stack display is a touchscreen interface located in the center of a vehicle's dashboard. It serves as the primary control hub for various functions such as navigation, entertainment, climate control, and vehicle settings. Typically, it features intuitive menus and icons for easy access to different features. Its size and resolution vary across vehicles, but it generally provides clear visuals and responsive touch input. Advanced models may support voice commands and smartphone integration. The center stack display enhances the driving experience by providing convenient access to essential functions while minimizing distractions, thereby promoting safer and more enjoyable journeys.

According to the International Organization of Motor Vehicle Manufacturers (OICA), in 2021, the sales of passenger cars worldwide accounted for 56,437,803 units.

Market Dynamics:

Driver:

Rising demand for advanced infotainment systems

Advanced infotainment systems offer a wide range of features and functionalities, including navigation, multimedia playback, smartphone integration, and vehicle diagnostics. The integration of these features into center stack displays provides drivers and passengers with a more intuitive and enjoyable user experience, contributing to higher satisfaction levels and brand loyalty. Further center stack displays with advanced features and user-friendly interfaces can help automakers attract customers and command premium pricing for their vehicles boosting the growth of the market.

Restraint:

Integration challenges

Integration challenges can manifest as bugs, compatibility issues, and glitches. This can result in a frustrating user experience for drivers. A system that lags, displays incorrect information, or malfunctions can be a major turn-off for consumers, leading to negative perceptions of center stack displays in general. Moreover for automakers, persistent integration issues can damage their reputation for technological innovation and quality control. Negative press and consumer dissatisfaction can discourage potential buyers from opting for vehicles with complex center stack displays.

Opportunity:

Increasing focus on comfort and convenience

Center stack displays can consolidate a variety of car functions, such as climate control, seat adjustments, and ambient lighting, into a single, intuitive interface. This allows drivers to access real-time traffic information, weather updates, or remote vehicle diagnostics with ease, enhancing their overall comfort and convenience on the road. This eliminates the need for physical buttons scattered across the dashboard, reducing clutter and simplifying control for the driver.

Threat:

Cybersecurity concerns

Concerns about hacking and potential security vulnerabilities can lead to hesitation from both automakers and consumers. Automakers might be reluctant to invest heavily in a technology perceived as risky, while consumers might be wary of vehicles with extensive connectivity features if they fear breaches of privacy or compromised vehicle control. Implementing robust cybersecurity measures adds to the development cost of center stack displays. This can translate to higher car prices for consumers, potentially limiting the market appeal of these features.

Covid-19 Impact

Reduced consumer demand for new vehicles and a focus on cost-saving measures further dampened market growth; however the increased emphasis on in-car connectivity and entertainment, driven by a shift towards personal transportation and remote work, provided a partial offset. Additionally, the adoption of digital sales channels and contactless services accelerated, driving demand for advanced infotainment systems. Overall, while Covid-19 posed challenges, it also spurred innovation and accelerated certain trends in the center stack display market.

The organic light-emitting diode (OLED) segment is expected to be the largest during the forecast period

The organic light-emitting diode (OLED) segment is estimated to have a lucrative growth, due to OLED technology enables customizable and dynamic display features, such as curved or contoured screens, customizable colour schemes, and interactive touch controls. This allows automotive manufacturers to differentiate their products and provide unique user experiences tailored to the preferences of drivers and passengers. As more automotive manufacturers integrate OLED displays into their vehicles, the demand for OLED panels and related components has increased, leading to expanded production capacity and economies of scale in OLED manufacturing.

The HVAC control segment is expected to have the highest CAGR during the forecast period

The HVAC control segment is anticipated to witness the highest CAGR growth during the forecast period; HVAC systems in vehicles often require dedicated physical controls for quick and intuitive access. Integrating these controls into the center stack display may pose compatibility and integration challenges, especially in vehicles with existing HVAC control layouts. Retrofitting older vehicles with integrated center stack displays may require significant redesign efforts and could be cost-prohibitive.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to the increasing demand for advanced in-car infotainment and connectivity features has fueled the adoption of center stack displays. Technological advancements, including touchscreens, voice recognition, and connectivity options, cater to tech-savvy consumers. Stringent regulatory compliance, particularly in safety and emissions, has influenced the integration of these displays. With the rise of electric vehicles, center stack displays in the Asia-Pacific often feature unique functions related to EV-specific data. The competitive market encourages innovation, and these displays are pivotal in enhancing the in-car experience, navigation, and safety.

Region with highest CAGR:

Europe is projected to have the highest CAGR over the forecast period, owing to region serves as a global hub for cutting-edge automotive technology and production. European consumers exhibit a growing demand for in-car connectivity and advanced infotainment features, fueling the adoption of center stack displays that seamlessly integrate with smartphones and devices. Europe's stringent automotive safety and emissions regulations drive the incorporation of safety and emissions control features in these displays. They also serve as platforms for advanced features like autonomous driving interfaces and in-car health and wellness monitoring.

Key players in the market

Some of the key players in the Center Stack Display Market include Alps Electric Co. Ltd, Calsonic Kansei Corp, Continental AG, Delphi Automotive PLC, Faurecia S.A, HARMAN International, Johnson Controls Inc, Magna International Inc, Methode Electronics, MOBIS India Limited, MTA S.p.A, Panasonic Holdings Corporation, PREH Gmbh, Robert Bosch Manufacturing Solutions GmbH, Texas Instruments Incorporated, Valeo Group and Visteon Corporation

Key Developments:

In April 2024, Continental Tires Extends E-Mobility Strategy to Secondary Brands. New products from Continental's secondary brands now feature EV-compatible logo on the sidewall

In March 2024, Panasonic Holdings Corporation announced the execution of a share purchase agreement and a shareholders' agreement in connection with transfer of shares of Panasonic Automotive Systems, Co., Ltd. a wholly-owned subsidiary of the Company.

In February 2024, Texas Instruments introduced two new power conversion device portfolios to help engineers achieve more power in smaller spaces, providing the highest power density at a lower cost. The industry's smallest 1.5W isolated DC/DC modules deliver over eight times higher power density for automotive and industrial applications.

Display Sizes Covered:

• Up to 7 inch
• More than 7 inch

Vehicle Types Covered:

• Heavy Commercial Vehicle
• Light Commercial Vehicles
• Passenger Cars

Sales Channels Covered:

• OEM (Original Equipment Manufacturer)
• Aftermarket

Display Technologies Covered:

• Organic Light-Emitting Diode (OLED)
• Thin-Film-Transistor Liquid-Crystal Display (TFT LCD)

Applications Covered:

• Navigation
• Infotainment
• HVAC Control
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Center Stack Display Market, By Display Size

• 5.1 Introduction
• 5.2 Up to 7 inch
• 5.3 More than 7 inch

6 Global Center Stack Display Market, By Vehicle

• 6.1 Introduction
• 6.2 Heavy Commercial Vehicle
• 6.3 Light Commercial Vehicles
• 6.4 Passenger Cars

7 Global Center Stack Display Market, By Sales Channel

• 7.1 Introduction
• 7.2 OEM (Original Equipment Manufacturer)
• 7.3 Aftermarket

8 Global Center Stack Display Market, By Display Technology

• 8.1 Introduction
• 8.2 Organic Light-Emitting Diode (OLED)
• 8.3 Thin-Film-Transistor Liquid-Crystal Display (TFT LCD)

9 Global Center Stack Display Market, By Application

• 9.1 Introduction
• 9.2 Navigation
• 9.3 Infotainment
• 9.4 HVAC Control
• 9.5 Other Applications

10 Global Center Stack Display Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Alps Electric Co. Ltd
• 12.2 Calsonic Kansei Corp
• 12.3 Continental AG
• 12.4 Delphi Automotive PLC
• 12.5 Faurecia S.A
• 12.6 HARMAN International
• 12.7 Johnson Controls Inc
• 12.8 Magna International Inc
• 12.9 Methode Electronics
• 12.10 MOBIS India Limited
• 12.11 MTA S.p.A
• 12.12 Panasonic Holdings Corporation
• 12.13 PREH Gmbh
• 12.14 Robert Bosch Manufacturing Solutions GmbH
• 12.15 Texas Instruments Incorporated
• 12.16 Valeo Group
• 12.17 Visteon Corporation