인플루언서 마케팅 플랫폼 시장 예측(-2030년) : 마케팅 유형별, 오퍼링별, 조직 규모별, 업계별, 용도별, 최종사용자별, 지역별 세계 분석

According to Stratistics MRC, the Global Influencer Marketing Platform Market is accounted for $19.1 billion in 2023 and is expected to reach $156.6 billion by 2030 growing at a CAGR of 35.0% during the forecast period. An influencer marketing platform connects brands with influential individuals across social media platforms. It facilitates collaboration, allowing brands to reach target audiences through authentic endorsements and content creation by influencers. These platforms typically offer features for campaign management, influencer discovery, audience analysis, and performance tracking. Brands can identify suitable influencers based on factors like audience demographics, engagement rates, and content relevance. Influencers benefit by monetizing their online presence while maintaining creative control. The platform acts as a marketplace, streamlining communication, negotiation, and payment processes.

According to the IZEA Insights: Influencing AI report, a substantial 67% of influencers actively incorporate AI tools into their content creation process, indicative of widespread adoption and recognition of its benefits.

Market Dynamics:

Driver:

Growing landscape of social media platforms

New social media platforms often introduce innovative content formats, like ephemeral content on Snapchat Stories or live video features on TikTok. Influencer marketing platforms need to stay agile and adapt to these evolving formats. By providing tools and analytics tailored to these new content types, they can empower brands to run more engaging and effective influencer campaigns. By providing tools and analytics tailored to these new content types, they can empower brands to run more engaging and effective influencer campaigns.

Restraint:

Complexity in return on investment measurement

Complex return on investment measurement methods often requires sophisticated analytics tools and expertise, which can be costly and resource-intensive. This barrier to entry disproportionately affects small and medium-sized businesses (SMBs) that may lack the budget and resources to invest in advanced measurement techniques. As a result, SMBs may be discouraged from participating in influencer marketing campaigns, limiting the growth potential of influencer marketing platforms.

Opportunity:

Increasing demand for digital ad spend

As traditional advertising channels become less effective, brands are allocating more budget to digital marketing initiatives. Influencer marketing offers a compelling alternative, allowing brands to connect with consumers on a more personal level and drive brand awareness, engagement, and sales. This shift in budgets fuels the growth of the influencer marketing platform market.

Threat:

Issues with fake followers and engagement

Influencer marketing platforms that fail to address issues with fake followers and engagement risk damaging their reputation in the industry. Brands and influencers alike may perceive such platforms as unreliable or ineffective, resulting in decreased usage and engagement. Negative publicity surrounding fake followers can tarnish a platform's reputation and hinder its ability to attract and retain both brands and influencers.

Covid-19 Impact

With people spending more time online, brands turned to influencer marketing to connect with home-bound audiences. Platforms that emphasized remote collaboration, authenticity, and empathy gained traction. Despite initial budget cuts, the market rebounded as businesses recognized the value of influencer engagement during uncertain times. The pandemic accelerated trends like virtual events DIY content and socially conscious campaigns, pushing influencer marketing platforms to adapt swiftly and innovate.

The product launches & announcements segment is expected to be the largest during the forecast period

The product launches & announcements segment is estimated to have a lucrative growth, as new product features and functionalities related to influencer discovery, campaign management, performance measurement, or influencer relationship management can generate excitement and attract new users. Moreover innovative product launches can grab the attention of investors, leading to increased funding for the platform. This additional capital can fuel further development and market expansion.

The influencer relationship management segment is expected to have the highest CAGR during the forecast period

The influencer relationship management segment is anticipated to witness the highest CAGR growth during the forecast period, owing to the growing adoption of influencer relationship management features and strong relationships with influencers increase the chances of securing long-term partnerships and repeat collaborations, more consistent and effective influencer marketing campaigns. As brands recognize the importance of influencer relationships, they seek platforms that offer robust influencer relationship management functionalities.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast play a crucial role in connecting brands with influencers who resonate with the unique preferences and local audiences. As e-commerce continues to thrive in the region, these platforms provide essential tools for campaign optimization and performance analytics. Furthermore, the region's cultural diversity requires these platforms to offer a broad spectrum of influencers, enabling brands to engage authentically across the region.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to the integration of AI technologies has revolutionized the industry, enabling precise audience targeting, content optimization, and campaign performance analysis. Simultaneously, the region's widespread adoption of social media has provided fertile ground for influencer collaboration, with platforms such as Instagram, TikTok, and YouTube becoming indispensable channels for brand promotion. Moreover, North America serves as the home base for numerous influential vendors in the market, fostering innovation and competition.

Key players in the market

Some of the key players in the Influencer Marketing Platform Market include Aspire, Brandwatch, Captiv8, Grapevine, Grin Technologies Inc., Hypetap, Impact Tech, Inc., IZEA Worldwide, Inc., JuliusWorks, Inc., Klear, a Meltwater Offering, Launchmetrics, Mavrck, NEOREACH, Quotient Technology Inc., SocialEdge, Inc., Speakr, Tagger Media Inc., Traackr, Inc. and Upfluence

Key Developments:

In April 2024, Aspire Launches "Aspire for Startups" Program, Commits to Supporting the Next Generation of Asian Startups. By leveraging our vast network, expertise, and resources, this program equips Asian founders with the necessary tools to unlock their full potential.

In April 2024, Quotient Technology Inc. with this valuable addition to our technology platform, we can now confidently reach consumers in brand-safe environments, which can lead to more impactful results for our valued clients.

In March 2024, Aspire collaborates with Google Cloud to provide tools for small businesses. Aspire can offer its customers exclusive access to the world's most popular productivity solution.

Marketing Types Covered:

• Content Marketing & Distribution
• Leadership & Industry Expertise
• Product Launches & Announcements
• Event Promotion & Attendance
• Employee Advocacy & Brand Endorsement
• Lead Generation& Sales Enablement
• Other Marketing Types

Offerings Covered:

• Software
• Services
• Other Offerings

Organization Sizes Covered:

• Small & Medium-Sized Enterprises
• Large Enterprises

Verticals Covered:

• Sports & Fitness
• Food & Entertainment
• Travel & Holiday
• Fashion & Lifestyle
• Beauty & Personal Care
• Apparel & Accessories
• Other Verticals

Applications Covered:

• Analytics & Reporting
• Campaign Management
• Search & Discovery
• Compliance Management
• Influencer Relationship Management
• Social Listening
• Product Seeding
• Content Creation
• Other Applications

End Users Covered:

• Influencers
• Marketing Agencies
• E-commerce

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Influencer Marketing Platform Market, By Marketing Type

• 5.1 Introduction
• 5.2 Content Marketing & Distribution
• 5.3 Leadership & Industry Expertise
• 5.4 Product Launches & Announcements
• 5.5 Event Promotion & Attendance
• 5.6 Employee Advocacy & Brand Endorsement
• 5.7 Lead Generation& Sales Enablement
• 5.8 Other Marketing Types

6 Global Influencer Marketing Platform Market, By Offering

• 6.1 Introduction
• 6.2 Software
  • 6.2.1 Web-Based
  • 6.2.2 Mobile-Based
• 6.3 Services
  • 6.3.1 Consulting
  • 6.3.2 Support & Maintenance
  • 6.3.3 Integration & Deployment
  • 6.3.4 Managed Services
• 6.4 Other Offerings

7 Global Influencer Marketing Platform Market, By Organization Size

• 7.1 Introduction
• 7.2 Small & Medium-Sized Enterprises
• 7.3 Large Enterprises

8 Global Influencer Marketing Platform Market, By Vertical

• 8.1 Introduction
• 8.2 Sports & Fitness
• 8.3 Food & Entertainment
• 8.4 Travel & Holiday
• 8.5 Fashion & Lifestyle
• 8.6 Beauty & Personal Care
• 8.7 Apparel & Accessories
• 8.8 Other Verticals

9 Global Influencer Marketing Platform Market, By Application

• 9.1 Introduction
• 9.2 Analytics & Reporting
• 9.3 Campaign Management
• 9.4 Search & Discovery
• 9.5 Compliance Management
• 9.6 Influencer Relationship Management
• 9.7 Social Listening
• 9.8 Product Seeding
• 9.9 Content Creation
• 9.10 Other Applications

10 Global Influencer Marketing Platform Market, By End User

• 10.1 Introduction
• 10.2 Influencers
• 10.3 Marketing Agencies
• 10.4 E-commerce

11 Global Influencer Marketing Platform Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Aspire
• 13.2 Brandwatch
• 13.3 Captiv8
• 13.4 Grapevine
• 13.5 Grin Technologies Inc.
• 13.6 Hypetap
• 13.7 Impact Tech, Inc.
• 13.8 IZEA Worldwide, Inc.
• 13.9 JuliusWorks, Inc.
• 13.10 Klear, a Meltwater Offering
• 13.11 Launchmetrics
• 13.12 Mavrck
• 13.13 NEOREACH
• 13.14 Quotient Technology Inc.
• 13.15 SocialEdge, Inc.
• 13.16 Speakr
• 13.17 Tagger Media Inc.
• 13.18 Traackr, Inc.
• 13.19 Upfluence