제안 관리 소프트웨어 시장 예측 : 유형별, 유저 인터페이스별, 전개 형태별, 조직 규모별, 용도별, 최종 사용자별, 지역별 분석(-2030년)

According to Stratistics MRC, the Global Proposal Management Software Market is accounted for $3.24 billion in 2024 and is expected to reach $5.81 billion by 2030 growing at a CAGR of 12.2% during the forecast period. Proposal Management Software is a digital tool designed to streamline and automate the process of creating, organizing, and tracking proposals. It assists in generating professional-looking proposals by providing templates, content libraries, and collaboration features for teams. This software typically includes features such as document version control, customizable templates, integration with CRM systems, and analytics to track proposal performance.

According to a QorusDocs survey, 64% of respondents said they received around 30% more RFPs in 2021 than in 2020 and 64% of companies that use proposal management software (PMS) saw an increase in their business win rates compared to 2020.

Market Dynamics:

Driver:

Increased demand for streamlined processes

Proposal management software automates and streamlines the creation, tracking, and management of proposals, saving time and resources for businesses. With the rising complexity of proposals and the need for efficiency, organizations are turning to these solutions to enhance their proposal workflows. Additionally, the software offers collaboration features, version control, and templates, further driving its adoption. As businesses prioritize productivity and effectiveness, the demand for Proposal Management Software continues to escalate, fostering market growth.

Restraint:

Complex implementation processes

Proposal Management Software often requires complex implementation processes due to the need for customization, integration with existing systems, and training of users. These complexities can hinder market growth by increasing initial investment costs, elongating deployment timelines, and requiring extensive resources for implementation. Additionally, the complexity may deter potential customers who seek simpler solutions or faster implementation.

Opportunity:

Growing emphasis on professionalism

Proposal management software streamlines the process of creating, managing, and tracking proposals, ensuring professionalism and consistency in communications with clients and stakeholders. With businesses prioritizing professionalism to maintain competitive advantage and enhance client relationships, the demand for proposal management software is on the rise. These tools offer features such as template management, collaboration capabilities, and analytics, empowering organizations to deliver high-quality proposals efficiently, thus fueling the growth of the proposal management software market.

Threat:

High upfront costs or subscription fees

Proposal Management Software often demands high upfront costs or subscription fees due to its complex features, customization options, and integration capabilities. These costs can deter smaller businesses or start-ups from investing, limiting market growth. Additionally, the initial investment may not guarantee immediate returns, further dissuading potential users. Consequently, this pricing model restricts accessibility and adoption, hindering market expansion.

Covid-19 Impact

The covid-19 pandemic catalyzed the adoption of proposal management software as remote work became the norm. With dispersed teams, businesses increasingly sought digital solutions to streamline proposal creation and collaboration processes. The software's ability to facilitate remote collaboration, ensure version control, and enhance proposal quality resonated well during the pandemic. However, economic uncertainties led some businesses to prioritize cost-cutting measures, potentially delaying investments in new software solutions. Overall, covid-19 accelerated the digitization of proposal management processes, driving both adoption and cautious investment considerations within the market.

The content management segment is expected to be the largest during the forecast period

The content management segment is estimated to have a lucrative growth. Proposal management software integrates seamlessly to manage proposal content, templates, and version control. Users can access, edit, and share proposal documents securely, ensuring accuracy and consistency across teams. Advanced features often include customizable workflows, real-time collaboration, and analytics for performance evaluation. This synergy between proposal management and content management optimizes the proposal lifecycle, from initial draft to final submission, improving productivity and increasing win rates.

The IT & telecommunications segment is expected to have the highest CAGR during the forecast period

The IT & telecommunications segment is anticipated to witness the highest CAGR growth during the forecast period. Proposal management software tailored for IT & Telecommunications streamlines the creation, review, and submission of complex proposals in these industries. It centralizes diverse inputs, such as technical specifications and cost estimates, facilitating collaboration among teams dispersed across locations. Such software optimizes the proposal process, enabling IT & Telecommunications companies to deliver compelling, competitive bids efficiently and effectively.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period due to increasing adoption of digital solutions, rising demand for efficiency in business processes, and expanding investment in technology infrastructure. Additionally, the region's dynamic economic landscape and growing focus on innovation are fostering a favourable environment for the adoption and expansion of proposal management software solutions tailored to meet diverse business needs.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, driven by increasing adoption across various industries such as IT, healthcare, and construction. Key players in the region offer a range of solutions tailored to meet diverse business requirements, leading to a competitive landscape. With a focus on innovation and technological advancements, the North American market for Proposal Management Software is poised for continued growth and evolution.

Key players in the market

Some of the key players profiled in the Proposal Management Software Market include Qwilr, Proposify, PandaDoc, Responsive Software company, Conga, GetAccept, Loopio, Nusii, Bidsketch, Better Proposals, VisibleThread, Upland Software, Privia, TinderBox, Quotient, Zbizlink.

Key Developments:

In May 2024, Upland Software, Inc. has announced a significant enhancement to its Qvidian platform with the introduction of Qvidian AI Assist, a generative AI model designed to streamline the response and proposal process. As a leading name in the RFP and proposal automation industry, Qvidian aims to empower teams with advanced AI features that simplify the creation of standout proposals and RFx responses.

Types Covered:

• Standalone Proposal Management Software
• Integrated Proposal Management Software

User Interfaces Covered:

• Desktop-based
• Web-based

Deployment Modes Covered:

• On-premises
• Cloud-based

Organization Sizes Covered:

• Small & Medium-sized Enterprises (SMEs)
• Large Enterprises

Applications Covered:

• Proposal Creation
• Collaboration Tools
• Content Management
• Analytics & Reporting
• Integration Capabilities
• Other Applications

End Users Covered:

• Government
• Healthcare
• BFSI (Banking, Financial Services, and Insurance)
• IT & Telecommunications
• Construction & Engineering
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Proposal Management Software Market, By Type

• 5.1 Introduction
• 5.2 Standalone Proposal Management Software
• 5.3 Integrated Proposal Management Software

6 Global Proposal Management Software Market, By User Interface

• 6.1 Introduction
• 6.2 Desktop-based
• 6.3 Web-based

7 Global Proposal Management Software Market, By Deployment Mode

• 7.1 Introduction
• 7.2 On-premises
• 7.3 Cloud-based

8 Global Proposal Management Software Market, By Organization Size

• 8.1 Introduction
• 8.2 Small & Medium-sized Enterprises (SMEs)
• 8.3 Large Enterprises

9 Global Proposal Management Software Market, By Application

• 9.1 Introduction
• 9.2 Proposal Creation
• 9.3 Collaboration Tools
• 9.4 Content Management
• 9.5 Analytics & Reporting
• 9.6 Integration Capabilities
• 9.7 Other Applications

10 Global Proposal Management Software Market, By End User

• 10.1 Introduction
• 10.2 Government
• 10.3 Healthcare
• 10.4 BFSI (Banking, Financial Services, and Insurance)
• 10.5 IT & Telecommunications
• 10.6 Construction & Engineering
• 10.7 Other End Users

11 Global Proposal Management Software Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Qwilr
• 13.2 Proposify
• 13.3 PandaDoc
• 13.4 Responsive Software company
• 13.5 Conga
• 13.6 GetAccept
• 13.7 Loopio
• 13.8 Nusii
• 13.9 Bidsketch
• 13.10 Better Proposals
• 13.11 VisibleThread
• 13.12 Upland Software
• 13.13 Privia
• 13.14 TinderBox
• 13.15 Quotient
• 13.16 Zbizlink