세계의 모바일 푸드서비스 시장 예측 : 유형별, 요리 유형별, 서비스 유형별, 장소별, 운영 형태별, 유통 채널별, 최종 사용자별, 지역별 분석(-2030년)

According to Stratistics MRC, the Global Mobile Food Services Market is accounted for $24.62 billion in 2024 and is expected to reach $38.28 billion by 2030 growing at a CAGR of 8.1% during the forecast period. Mobile food services refer to businesses that operate from movable vehicles such as trucks, carts, or trailers to sell food and beverages. These services provide convenience by bringing food directly to customers, often in locations where traditional brick-and-mortar restaurants may not be available or feasible. Mobile food vendors offer a variety of cuisines ranging from gourmet dishes to street food favourites. Mobile food services have gained popularity due to their flexibility, novelty, and ability to adapt to changing consumer preferences and trends.

According to Statistics South Africa, the food Service sector in South Africa produced revenues of USD 3 billion in 2020.

Market Dynamics:

Driver:

Rising popularity of street food

Street food embodies cultural diversity and authenticity, attracting a wide range of consumers seeking unique culinary experiences. This growing interest has created a demand for mobile food vendors who specialize in offering street food favourites. Additionally, the convenience and accessibility of mobile food services appeal to busy urban populations seeking quick and affordable dining options. As a result, the increasing acceptance and appreciation of street food have propelled the expansion of the mobile food services market worldwide.

Restraint:

Health and safety concerns

Mobile food services face health and safety concerns primarily due to the nature of their operation in non-traditional environments. Challenges include maintaining proper food storage temperatures, ensuring cleanliness of equipment, and handling food safely to prevent contamination. These concerns can lead to food borne illnesses and damage to the vendor's reputation. Consequently, these challenges hinder market growth by undermining consumer trust and confidence in mobile food services.

Opportunity:

Growing utilization of social media platforms

Social media provides a powerful marketing tool for mobile food vendors to reach and engage with potential customers. Platforms like Instagram, Facebook, and Twitter enable vendors to showcase their offerings, share real-time updates on locations and menu items, and interact directly with their audience. This heightened visibility helps attract new customers, build brand loyalty, and create a sense of community around the mobile food service, thereby driving its growth and success in an increasingly competitive market landscape.

Threat:

Infrastructure constraints

Infrastructure constraints in mobile food services include limited parking availability for food trucks, restrictive zoning regulations, and inadequate access to electricity and water hook-ups for mobile vendors. These constraints limit the locations where mobile food vendors can operate effectively and legally. Additionally, the lack of proper infrastructure can increase operational costs and reduce profitability for vendors. Without suitable infrastructure support, mobile food services may struggle to expand into new markets, thus impeding overall market growth potential.

Covid-19 Impact

The covid-19 pandemic significantly impacted the mobile food services market. Lockdowns, social distancing measures, and event cancellations reduced foot traffic and disrupted operations for many vendors. However, some adapted by offering contactless delivery, online ordering, and focusing on takeaway services. Health and safety concerns prompted increased sanitation measures and heightened regulatory scrutiny. Despite challenges, the market showed resilience, with innovative strategies helping to mitigate losses and maintain customer engagement.

The event venues segment is expected to be the largest during the forecast period

The event venues segment is estimated to have a lucrative growth. Mobile food services in event venues cater to diverse culinary preferences, offering attendees a convenient and varied dining experience. Food trucks, carts, and pop-up stalls enhance event ambiance and provide additional revenue streams for organizers. These services often feature a wide range of cuisines, from traditional favourites to gourmet options, accommodating different dietary needs and tastes. Mobile food vendors in event venues contribute to the overall enjoyment and success of gatherings, festivals, and concerts.

The franchise models segment is expected to have the highest CAGR during the forecast period

The franchise models segment is anticipated to witness the highest CAGR growth during the forecast period. Mobile food services in franchise models offer entrepreneurs a turnkey solution to enter the market with established brand recognition, operational support, and proven business models. Franchises provide access to a network of resources, including marketing strategies, training programs, and supply chain management. This allows franchisees to benefit from the success of the parent company while retaining some degree of independence in managing their mobile food service operations.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period driven by urbanization, changing consumer lifestyles, and a vibrant street food culture. Countries like China, India, and Thailand have seen a proliferation of food trucks, stalls, and pop-up kitchens offering a diverse range of cuisines. The market here is thriving due to its ability to provide convenient, affordable, and culturally diverse dining experiences to a growing urban population. Government support for small businesses and tourism initiatives has further fuelled market expansion.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to the region's dynamic food culture, entrepreneurial spirit, and consumer demand for convenient dining options. Food trucks, trailers, and carts have become ubiquitous in urban centers across the United States and Canada, offering a wide array of cuisines from gourmet to fusion and traditional street foods. The market's growth is also propelled by food festivals, events, and social media, which promote food truck culture and drive customer engagement.

Key players in the market

Some of the key players profiled in the Mobile Food Services Market include Uber Eats, Starbucks Mobile Truck, Smoothie King, HelloFresh, Home Chef, Sun Basket, Chipotle Catering, Boston Market Catering, DoorDash, Grubhub, Cousins Maine Lobster, The Halal Guys, Kogi BBQ.

Key Developments:

In February 2022, Smoothie King launched text ordering to increase franchise development & sales. Using a 4-5-digit code, Smoothie King fans in Chicago and Jacksonville can place and pay for their order with the nearest Smoothie King location via SMS text message and visit the store to pick up and enjoy their smoothie.

In November 2017, Uber launched mobile food delivery app in Hyderabad. The company has partnered with over 300 restaurants across the city for taking delivery orders. The app has gained great momentum in India which has been one of the fastest growing markets in Asia Pacific region (APAC) for the company.

Types Covered:

• Food Trucks
• Food Carts
• Food Trailers
• Food Stands
• Other Types

Cuisine Types Covered:

• American
• Italian
• Mexican
• Chinese
• Indian
• Other Cuisine Types

Service Types Covered:

• Takeaway
• Dine-in
• Delivery

Locations Covered:

• Urban Areas
• Suburban Areas
• Rural Areas
• Event Venues
• Other Locations

Operational Modes Covered:

• Independent Operators
• Franchise Models

Distribution Channels Covered:

• On-site Sales
• Online Orders
• Third-party Delivery Services

End Users Covered:

• Individual Consumers
• Corporate Clients
• Event Planners
• Tourists
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 End User Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Mobile Food Services Market, By Type

• 5.1 Introduction
• 5.2 Food Trucks
• 5.3 Food Carts
• 5.4 Food Trailers
• 5.5 Food Stands
• 5.6 Other Types

6 Global Mobile Food Services Market, By Cuisine Type

• 6.1 Introduction
• 6.2 American
• 6.3 Italian
• 6.4 Mexican
• 6.5 Chinese
• 6.6 Indian
• 6.7 Other Cuisine Types

7 Global Mobile Food Services Market, By Service Type

• 7.1 Introduction
• 7.2 Takeaway
• 7.3 Dine-in
• 7.4 Delivery

8 Global Mobile Food Services Market, By Location

• 8.1 Introduction
• 8.2 Urban Areas
• 8.3 Suburban Areas
• 8.4 Rural Areas
• 8.5 Event Venues
• 8.6 Other Locations

9 Global Mobile Food Services Market, By Operational Mode

• 9.1 Introduction
• 9.2 Independent Operators
• 9.3 Franchise Models

10 Global Mobile Food Services Market, By Distribution Channel

• 10.1 Introduction
• 10.2 On-site Sales
• 10.3 Online Orders
• 10.4 Third-party Delivery Services

11 Global Mobile Food Services Market, By End User

• 11.1 Introduction
• 11.2 Individual Consumers
• 11.3 Corporate Clients
• 11.4 Event Planners
• 11.5 Tourists
• 11.6 Other End Users

12 Global Mobile Food Services Market, By Geography

• 12.1 Introduction
• 12.2 North America
  • 12.2.1 US
  • 12.2.2 Canada
  • 12.2.3 Mexico
• 12.3 Europe
  • 12.3.1 Germany
  • 12.3.2 UK
  • 12.3.3 Italy
  • 12.3.4 France
  • 12.3.5 Spain
  • 12.3.6 Rest of Europe
• 12.4 Asia Pacific
  • 12.4.1 Japan
  • 12.4.2 China
  • 12.4.3 India
  • 12.4.4 Australia
  • 12.4.5 New Zealand
  • 12.4.6 South Korea
  • 12.4.7 Rest of Asia Pacific
• 12.5 South America
  • 12.5.1 Argentina
  • 12.5.2 Brazil
  • 12.5.3 Chile
  • 12.5.4 Rest of South America
• 12.6 Middle East & Africa
  • 12.6.1 Saudi Arabia
  • 12.6.2 UAE
  • 12.6.3 Qatar
  • 12.6.4 South Africa
  • 12.6.5 Rest of Middle East & Africa

13 Key Developments

• 13.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 13.2 Acquisitions & Mergers
• 13.3 New Product Launch
• 13.4 Expansions
• 13.5 Other Key Strategies

14 Company Profiling

• 14.1 Uber Eats
• 14.2 Starbucks Mobile Truck
• 14.3 Smoothie King
• 14.4 HelloFresh
• 14.5 Home Chef
• 14.6 Sun Basket
• 14.7 Chipotle Catering
• 14.8 Boston Market Catering
• 14.9 DoorDash
• 14.10 Grubhub
• 14.11 Cousins Maine Lobster
• 14.12 The Halal Guys
• 14.13 Kogi BBQ