세계의 후무스 시장 예측 : 유형, 포장, 원료, 유통 채널 및 지역별 분석

According to Stratistics MRC, the Global Hummus Market is accounted for $4.53 billion in 2024 and is expected to reach $11.26 billion by 2030 growing at a CAGR of 16.4% during the forecast period. Hummus is a creamy and versatile dip or spread originating from the Middle Eastern cuisine, particularly popular in countries like Lebanon, Israel, and Palestine. It is made primarily from cooked and mashed chickpeas blended with tahini (sesame seed paste), lemon juice, garlic, and olive oil. These ingredients are combined to create a smooth, slightly nutty-flavored paste that can vary in texture from silky to slightly coarse, depending on personal preference or regional tradition. Hummus is renowned for its nutritional benefits, being rich in protein, fiber, and various vitamins and minerals.

According to Journal of Nutrition & Food Sciences survey, people who regularly consumed chickpeas or hummus were 53% less likely to have obesity.

Market Dynamics:

Driver:

Rising vegetarian and vegan population

As more people seek plant-based protein sources and healthier alternatives to traditional spreads and dips, hummus has emerged as a favored choice due to its nutritional benefits and versatility. Its appeal extends beyond dietary preferences, as hummus is gluten-free and fits into various cultural and culinary traditions worldwide. The rising demand for hummus is also supported by a growing awareness of environmental sustainability, with consumers increasingly choosing products that have a lower environmental impact compared to animal-derived alternatives. Additionally, the availability of diverse flavors and innovative product offerings has expanded the market appeal of hummus, making it a staple in households and restaurants alike.

Restraint:

Price sensitivity

Price sensitivity in the hummus market refers to consumers' heightened responsiveness to changes in the price of hummus products. As a relatively simple and widely available food item, hummus faces intense competition among various brands and substitute products. Consumers often compare prices across different brands and are quick to switch to lower-priced alternatives if they perceive similar quality. However, the availability of private-label and store-brand hummus at lower prices further intensifies price competition

Opportunity:

Growing popularity of Mediterranean and Middle Eastern cuisines

As consumers increasingly adopt healthier eating habits, hummus, known for its high protein and fiber content, has emerged as a favored choice for snacks, spreads, and dips. The versatility of hummus as a vegan and gluten-free option further enhances its appeal to a broader audience. Additionally, its integration into various cuisines and food products like wraps, sandwiches, and salads has further fueled its demand. With an increasing number of consumers seeking authentic ethnic flavors and healthier food options, the hummus market is poised for continued growth, driven by its cultural appeal and nutritional benefits.

Threat:

Increasing product adulteration to impede growth

Adulteration involves the addition of lower quality or cheaper ingredients to hummus, compromising its authenticity and nutritional value. This practice not only deceives consumers but also erodes trust in the product and its manufacturers. Adulterated hummus can lead to health concerns as well, as consumers may unknowingly consume ingredients that are harmful or allergenic. However, it creates an uneven playing field for producers who adhere to quality standards, potentially distorting market competition.

Covid-19 Impact:

With widespread lockdowns and restrictions on dining out, consumer behavior shifted towards home-cooked meals and convenient, shelf-stable products like hummus saw increased demand. This trend was fueled by consumers looking for healthy, versatile options that could be used as dips, spreads, or meal accompaniments. However, supply chains faced disruptions early on, impacting production and distribution. Manufacturers had to adapt to fluctuating raw material costs and logistical challenges, which sometimes led to temporary shortages on store shelves.

The Red Pepper Hummus segment is expected to be the largest during the forecast period

Red Pepper Hummus segment is expected to be the largest during the forecast period by offering consumers a vibrant twist on traditional hummus flavors. This variation combines the creamy texture and nutritional benefits of chickpeas with the bold, smoky sweetness of roasted red peppers. Its appeal lies in its robust taste profile, appealing to both hummus enthusiasts and those looking to explore new flavors in healthy snacking. Red Pepper Hummus has expanded the market's demographic reach by attracting individuals who prefer spicier or more savory options over classic hummus varieties.

The Olive Oil segment is expected to have the highest CAGR during the forecast period

Olive Oil segment is expected to have the highest CAGR during the forecast period. The incorporation of olive oil into the hummus market has significantly elevated consumer interest and product quality. Olive oil's association with Mediterranean cuisine aligns perfectly with the origins of hummus, reinforcing authenticity and cultural appeal. In terms of market dynamics, this trend has spurred product innovation, with manufacturers offering premium varieties of hummus that highlight the use of high-quality olive oil. From a culinary standpoint, the addition of olive oil contributes to a smoother texture and a richer taste experience, elevating hummus from a simple dip to a gourmet delicacy.

Region with largest share:

Traditionally dominated by classic varieties like plain, garlic, or roasted red pepper, the introduction of new flavors such as sriracha, kimchi, and curry has sparked consumer interest and expanded the appeal of hummus beyond its Middle Eastern origins, Asia Pacific region commanded the largest share of the market over the extrapolated period. This regional trend is driven by evolving consumer palates, growing awareness of international cuisines, and a willingness to experiment with fusion flavors. Moreover, local preferences and culinary traditions in countries like Japan, South Korea, and India are influencing the development of region-specific hummus flavors, tailored to suit local tastes and ingredients.

Region with highest CAGR:

Europe region is poised to hold profitable growth during the extrapolated period. Government regulations ensure that hummus manufacturers adhere to stringent quality controls and ingredient specifications, reassuring consumers about the product's safety and authenticity. European regulations emphasize transparency in labeling, which helps consumers make informed choices about the products they purchase, including understanding nutritional content and allergen information. Additionally, government initiatives promoting sustainable agriculture and responsible sourcing practices have encouraged hummus producers to adopt environmentally friendly production methods and ethical sourcing of ingredients across the region.

Key players in the market

Some of the key players in Hummus market include Bakkavor Group, Cedar's Mediterranean Foods, Fontaine Sante Foods Inc, Hormel Foods Corporation, Krinos Foods LLC, Lantana Foods, Sabra Dipping Co. LLC, Strauss Group Ltd, The Kraft Heinz Company and Tribe Mediterranean Foods.

Key Developments:

In June 2023, Cedar's Foods, the family-owned Mediterranean brand that's #1 in the natural and organic grocery space, has unveiled a brand-new look and feel for their labels, bringing modernity and brightness to the Mediterranean food aisle. The new look remains true to the brand's Mediterranean roots, drawing inspiration from the region's vibrant landscapes, glimmering seas and bright sun. The product line features Cedar's signature green lid, and reimagined designs that feature bolder colors, fresh ingredient photography and updated typography across its entire product portfolio.

In June 2023, Ithaca Hummus, the crave-worthy hummus brand known for its fresh ingredients and bold flavors, announced its plan to update its Hummus and Salsa packaging to better serve both consumers and retailers. Rolling out in stores this fall, the Ithaca Salsa line will shift to clear tubs, allowing consumers to get a sneak peek of the dip's real chopped, diced and squeezed ingredients prior to purchasing. The Ithaca Hummus line will experience a subtle yet bolder update as well.

In October 2022, Fresh Cravings, a US-based brand that makes snacks, announced the launch of 3 new hummus flavors; Mediterranean, Lemon Garlic, and Jalapeno Cilantro. With this, the company has managed to expand its existing product portfolio and the items will be available for sale at all Walmart stores.

Types Covered:

• Black Olive Hummus
• Classic Hummus
• Red Pepper Hummus
• Roasted Garlic Hummus
• White Bean Hummus
• Lentil Hummus
• Edamame Hummus
• Other Types

Packagings Covered:

• Tubs/Cups
• Jars/Bottles
• Other Packagings

Raw Materials Covered:

• Chickpeas
• Green Peas
• Eggplant
• Olive Oil
• Other Raw Materials

Distribution Channels Covered:

• Supermarkets/Hypermarkets
• Convenience Stores
• Grocery Stores
• Online Retails

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Emerging Markets
• 3.7 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Hummus Market, By Type

• 5.1 Introduction
• 5.2 Black Olive Hummus
• 5.3 Classic Hummus
• 5.4 Red Pepper Hummus
• 5.5 Roasted Garlic Hummus
• 5.6 White Bean Hummus
• 5.7 Lentil Hummus
• 5.8 Edamame Hummus
• 5.9 Other Types

6 Global Hummus Market, By Packaging

• 6.1 Introduction
• 6.2 Tubs/Cups
• 6.3 Jars/Bottles
• 6.4 Other Packagings

7 Global Hummus Market, By Raw Material

• 7.1 Introduction
• 7.2 Chickpeas
• 7.3 Green Peas
• 7.4 Eggplant
• 7.5 Olive Oil
• 7.6 Other Raw Materials

8 Global Hummus Market, By Distribution Channel

• 8.1 Introduction
• 8.2 Supermarkets/Hypermarkets
• 8.3 Convenience Stores
• 8.4 Grocery Stores
• 8.5 Online Retails

9 Global Hummus Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Bakkavor Group
• 11.2 Cedar's Mediterranean Foods
• 11.3 Fontaine Sante Foods Inc
• 11.4 Hormel Foods Corporation
• 11.5 Krinos Foods LLC
• 11.6 Lantana Foods
• 11.7 Sabra Dipping Co. LLC
• 11.8 Strauss Group Ltd
• 11.9 The Kraft Heinz Company
• 11.10 Tribe Mediterranean Foods